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FACEBOOK DASHBOARD

Analytique des Médias Sociaux pour Facebook - engagement de l’utilisateur et tendances dans un seul tableau de bord en ligne.

Octoboard data dashboard: Facebook application dashboard
Avec Octoboard vous pouvez créer un tableau de bord de Facebook ou utiliser nos modèles pré-construits qui vous donnent de l'information sur l’activité de votre auditoire, engagement et une grande sélection de métriques des médias sociaux.

Connectez-vous avec votre public, développez votre clientèle, surveillez et mesurez la performance de marketing en ligne de votre entreprise.
Conseils
Nous recommandons de diviser vos métriques de Facebook dans les domaines suivants:

  • La popularité de vos postes Facebook et les commentaires des utilisateurs
  • Données de l'auditoire (âge, genre, lieu)
  • La portée de contenu
  • Sources de trafic
  • L'efficacité des annonces Facebook
  • Engagement
  • Avis négatif
Remarques
Pour vous connecter à Facebook, utilisez votre connexion standard. Octoboard nécessite uniquement un accès en lecture à vos données. Assurez-vous de sélectionner votre Profil ou votre Page Facebook. Facebook offre plus de données analytiques sur les pages. Ceci est particulièrement utile pour surveiller les efforts de Marketing de Médias Numériques de l'entreprise.

Si vous souhaitez collecter des données pour plusieurs connexions, vous devez utiliser une version premium de Octoboard qui prend en charge plusieurs connexions par application (pour plus de détails, visitez link:page:pricing: "page de prix Octoboard").
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10-Mar-21
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FACEBOOK MODÈLES

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OCTOBOARD dashboards, templates and reports gallery: Facebook overview template

FACEBOOK OVERVIEW

Les métriques principales de Facebook pour le tableau de bord de marketing des mMédias Sociaux.
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OCTOBOARD dashboards, templates and reports gallery: Facebook engagement template

ENGAGEMENT SUR FACEBOOK

Le suivi de l'Engagement sur Facebook pour les agences et les blogueurs.
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OCTOBOARD dashboards, templates and reports gallery: Facebook audience template

FACEBOOK AUDIENCE

Les métriques de Facebook pour la surveillance et l'analyse de l'audience.
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OCTOBOARD dashboards, templates and reports gallery: Facebook reach template

FACEBOOK REACH

Le groupe de métriques de Facebook couvrant le contenu et la portée (payante, organique, virale).
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OCTOBOARD dashboards, templates and reports gallery: Facebook social media dashboard for marketing agencies

FACEBOOK SOCIAL MEDIA DASHBOARD - OVERVIEW

Key Facebook dashboard metrics for Marketing Agencies and Clients
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OCTOBOARD dashboards, templates and reports gallery: Facebook reach and engagement automated report

FACEBOOK SOCIAL MEDIA REPORT TEMPLATE (REPORT)

Key Facebook Social metrics for Marketing Agency clients
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OCTOBOARD dashboards, templates and reports gallery: Facebook reach social media dashboard

FACEBOOK SOCIAL MEDIA TEMPLATE - REACH

Facebook Social metrics for Marketing Agency clients - Reach
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OCTOBOARD dashboards, templates and reports gallery: Facebook social media template audience

FACEBOOK SOCIAL MEDIA TEMPLATE - AUDIENCE METRICS

Facebook Social Media dashboard - audience widgets for marketing departments
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OCTOBOARD dashboards, templates and reports gallery: Facebook engagement metrics in social media dashboard

FACEBOOK SOCIAL MEDIA DASHBOARD TEMPLATE - ENGAGEMENT

Facebook Engagement metrics for Marketing Agency client dashboard
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FACEBOOK MÉTRIQUES

Can I track my Facebook post popularity and audience feedback in real-time?
It is important to know when your audience reads and reacts to your content. Engage with your readers when you have their attention. The more timely and responsive you are the higher will be overall engagement. For active social network users, it is important to be able to check user feedback without the need to log in and out of websites. Use an online social media dashboard for Facebook to watch engagement in popular social networks without constantly switching between accounts.

APERÇU

Key Facebook Page metrics in one widget.
Description
This widget combines the following metrics displayed on the same time scale: Reach, Fans, Clicks, Shares, Likes, Comments.
Conseils
Make sure you select correct Facebook Page. We recommend OVERVIEW widget for your main dashboard as it offers a high level view of your Facebook account.
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PERFORMANCE

Impressions (page displays), Reach (number of people) and Engagement (sum of clicks, likes and shares) over a period of time.
Description
Impressions is the number of times a post from your Page is displayed. People may see multiple impressions of the same post. For example, if someone sees a Page update in News Feed and then sees that same update when a friend shares it that would count as 2 impressions.

Reach is the number of people who received impressions of a Page post. Reach might be less than impressions since one person can see multiple impressions. For example, if a person sees a Page update in News Feed and then sees that same update when a friend shares it that would represent a reach count of one.

Likes is the number of times people Like your posts. Likes are an indicator of how well your content resonates with people.

Comments is the number of comments people make on your posts. Comments can provide insight into how people feel about your content, products or brand overall.

Shares is the number of times people share your content. Shares measure how much your content is amplified by those who see it.

Engagement is the total number of people who engagement with your content, including clicking on page links.
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DERNIÈRES PUBLICATIONS

Recent posts with Likes and Comments sorted by date (latest posts first).
Description
We use Engagement to rank your Facebook content. Latest Posts widget sorts posts by time of creation. Most recent posts are at the top.

Post Engagement is calculated using the sum of weighted user actions. We applied different weightings to actions. Because comments, for example, are more valuable than Likes.

Post Engagement = Likes x 1 + Comments x 20 + Shares x 30


Last 20 posts will be displayed.
Conseils
We recommend placing Latest Posts widget in your most frequently used dashboard. As each post shows actions of users (likes, shares and comments), you can always spot user activity as soon as it takes place. By commenting back or thanking your visitors for likes or shares you dramatically increase Engagement rate and boost popularity of your account.

To increase level of Engagement, make sure your dashboards are refreshed frequently. Free accounts do not update dashboard data more than once per day. For real-time dashboards, switch to a premium account.
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MEILLEURES PUBLICATIONS

Top posts with Likes and Comments sorted by Engagement.
Description
Your posts are ranked by Engagement. Most engaging posts are shown at the top. If you want to sort your posts by date (latest posts at the top), select different sorting or pick Latest Posts widget.

Engagement is calculated using the sum of weighted user actions. We applied different weightings to actions. Because comments, for example, are more valuable than Likes.

Engagement = (Likes x 1 + Comments x 20 + Shares x 30)


Maximum of 20 posts will be displayed in this widget.
Conseils
Do not confuse Engagement with Engagement Rate. They are different metrics.

Engagement Rate is calculated by dividing the sum of all actions (not weighted) by Reach (number of people who have seen your ads.

Reach and Engagement Rate are standard Facebook metrics.

For more information about Facebook metrics, make sure you visit our Facebook Analytics guide that explains above in more details.
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What is my audience’s age and gender? Where are they from?
Understanding your audience is extremely important. You can use this information to rank your traffic sources, to uncover business opportunities, to build sales strategy and much more. Start from understanding your viewers’ age, gender and geographical information. Combine it with TRAFFIC SOURCES, ENGAGEMENT RATE.

FANS DE PAGE PAR RÉGION

Countries where your friends and fans are from.
Description

Please note that a maximum of 45 countries can be displayed. Therefore Total number of fans may be larger than what is show on the map.
Conseils
Understanding your audience is extremely important. You can use this information to rank your traffic sources, to uncover business opportunities, to build sales strategy and much more.

Start from understanding your viewers’ age, gender and geographical information. Combine it with Traffic Sources and Engagement Rate.
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ÂGE ET GENRE

Breakdown of your Facebook audience by Age and Gender.
Description
Bar graph that show the breakdown of your audience age and gender.

It is not always possible for Facebook to identify correct age or gender. We only include data that is correctly identified by Facebook. Users with "Unknown" age and gender are not included in this report.
Conseils
Keep an eye on Age and Gender breakdown and make sure your content is relevant to your visitors.

To be successful in social media you have to make sure you know your audience.


The higher the relevance, the better is the Engagement. High engagement will ultimately lead to higher popularity and lasting relationships with your visitors.
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PROFILE FRIENDS (DEPRECIATED)

This widget is no longer supported by Facebook.
Conseils
You can always change visual presentation of this metric by adding a target or delta or by showing information in a graph to see how it trends over time.
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FANS DE LA PAGE

Number of people that like your page.
Description
In Page Insights and other places on Facebook, fans is another way to refer to the people who like your Page.
Conseils
You can always change presentation of this metric converting it to a numeric representation or adding a target (number of funs you want to have in the future) or a delta (how much fans count changed in the last period).
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MENTIONS J’AIME PAR SOURCES

The number of times your Page was liked and where it happened.
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FANS PAR LANGUE

Top languages of your audience.
Conseils
Use this metric to understand your audience and make your content more relevant and improve engagement.
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FANS DE PAGE PAR VILLE

Top cities that your audience is from.
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How often do people see my Facebook content?
REACH is a great metric. It tells you how many people are shown (reached by) your content (or ads). Not all social networks report user counts. Instead, they report counts of views or IMPRESSIONS and view FREQUENCY. Use REACH to evaluate and fine-tune definitions of your ad campaigns. It is useful to track it over time and correlate with actions such as LIKES. If your content REACH grows but LIKES count declines this could be an indication of low content relevance.

IMPRESSIONS ET PORTÉE

Impressions and reach of your Facebook page content over time.
Description
Impressions are the number of times a post from your Page is displayed. People may see multiple impressions of the same post. For example, if someone sees a Page update in News Feed and then sees that same update when a friend shares it that would count as 2 impressions.

Reach is the number of people who received impressions of a Page post. Reach might be less than impressions since one person can see multiple impressions. For example, if a person sees a Page update in News Feed and then sees that same update when a friend shares it that would represent a reach count of one.
Conseils
Combine Impressions and Reach counters with Engagement. If you are a marketing agency or a business, we recommend including them in your regular scheduled reports for your clients or organisation marketing department.

For more insights into paid traffic, we suggest trying out to our Facebook Ads Dashboards.
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IMPRESSIONS

Number of times your page activity is displayed to your audience tracked over time.
Description
Impressions is the number of times a post from your Page is displayed. People may see multiple impressions of the same post. For example, if someone sees a Page update in News Feed and then sees that same update when a friend shares it that would count as 2 impressions.
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PORTÉE

Page reach over time.
Description
Reach is the number of people who received impressions of a Page post. Reach might be less than impressions since one person can see multiple impressions. For example, if a person sees a Page update in News Feed and then sees that same update when a friend shares it that would represent a reach count of one.

This metric can only be reported accurately for last day, last week and last 28 days. This is currently limitation of the Facebook API. It affects Facebook Reach. Facebook Ads Reach metric can be reported accurately for more periods.
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PORTÉE PAR RÉGION

Map of countries reached by your page content.
Conseils
Facebook reports Reach breakdown metrics for popular accounts only. If you do not see data in this widget keep working on your social strategy and increase your popularity.
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PORTÉE PAR ÂGE ET GENRE

Breakdown of Reach by Age and Gender.
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PORTÉE PAR LANGUE

Top languages of your audience that was reached by your page content.
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PORTÉE PAR VILLE

Top cities reached by your page content.
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Where does my Facebook traffic come from?
Traffic sources tell you what websites and social networks your audience comes from. Analyze it over time and use insights to understand what drives your traffic and where to focus your efforts to maximise it.

REFERRERS

Top referring domains ranked by views.
Conseils
We recommend looking deeper into audience traits from different traffic sources. Identify audience that engages with your content, paying customers or people with relevant interests and rank your sources accordingly. Then focus your efforts on sources with highest value.
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Do people come to my page after seeing Facebook Ads?
REACH tells you how many people are shown (reached by) your content (or ads or posts). Facebook can report REACH based on how people access your Facebook – organically (by just browsing Facebook or Internet) or paid (as a result of clicking on Facebook Ads). You should use this to evaluate effectiveness of your Facebook Ad campaigns.

IMPRESSIONS PAYÉES VS ORGANIQUES

Impressions over time - paid vs organic.
Description
Impressions is the number of times a post from your Page is displayed. People may see multiple impressions of the same post. For example, if someone sees a Page update in News Feed and then sees that same update when a friend shares it that would count as 2 impressions.

Organic Impressions is the number of times your content was displayed in a News Feed, ticker, or on your page.

Paid Impressions is the number of times your paid content was displayed.

Facebook can report Impressions counts based on how people access your content – organically or as a result of clicking on Facebook Ads.
Conseils
Use this metric to evaluate effectiveness of your Facebook Ad campaigns.

For more insights into paid traffic, we suggest trying out to our Facebook Ads Dashboards.
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PORTÉE PAYÉE VS ORGANIQUE

Paid vs Organic reach over time.
Description
Reach is the number of people who received impressions of a Page post. Reach might be less than impressions since one person can see multiple impressions. For example, if a person sees a Page update in News Feed and then sees that same update when a friend shares it that would represent a reach count of one.

Reach is called Paid if people received impressions through paid advertising (Facebook Ads). Organic Reach metric only counts people who visited the website through "organic" or non-paid leads.
Conseils
Watch both metrics to understand how effective your Facebook Ads are. For more insights into paid traffic, we suggest trying out to our Facebook Ads Dashboards.
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How viral is my content? Do other Facebook users talk about and spread it further?
Great content can become viral. It happens when others start talking about your articles or posts, add links and spread the word. Friends of your friends pick it up and become your audience and so on. When it happens it is almost always a great news. If your content becomes viral, it is important to understand why and hopefully repeat the success. VIRAL REACH metrics help to identify these moments. Revisit your viral content and learn from it to make your future posts and pages even better.

PORTÉE VIRALE

Viral reach count over time (number of people who saw your content published or linked by your friends).
Description
Reach is the number of people who received impressions of a Page post. Reach might be less than impressions since one person can see multiple impressions. For example, if a person sees a Page update in News Feed and then sees that same update when a friend shares it that would represent a reach count of one.
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IMPRESSIONS VIRALES

Number of viral impressions over time.
Description
Viral Impressions is the number of times content on your Facebook page was displayed in a story published by a friend.
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Is my Facebook content gaining popularity?
Counting LIKES, CLICKS and trending them over time show how interesting or popular your Facebook content is. It could be useful to combine it with ENGAGEMENT metrics.

PUBLIER LES MENTIONS J’AIME

Page content Likes by day.
Description
Likes is the number of times people Like your posts. Likes are an indicator of how well your content resonates with people.
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PUBLIER LES CLICS

Page content Clicks by day.
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Do my visitors like and interact (engage) with my Facebook content?
ACTIONS shows how much people interact with the content. Factors that influence engagement include users’ comments, shares, likes, and more. This is an important metric to keep an eye on because higher consumer engagement is a sign of great content. ACTION RATE is a metric that is used heavily in analyzing social media. Because the engagement rate is calculated relative to the number of followers a company has on social media (or number of views), the rate for both small and large companies can be compared equally.

ACTIONS

User actions for your Facebook content.
Description
Engagement is the number of actions your fans have taken as a result of seeing your content (post). This would include likes, comments, shares and link clicks.
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TAUX D’ACTION

Rate of engagement with your content based on Clicks, Shares, Comments and Likes. Tracked over time.
Description
Actions shows how much people interact with the content. Factors that influence engagement include users’ comments, shares, likes, and more. This is an important metric to keep an eye on because higher engagement is a sign of great content.

Actions = Clicks + Shares + Likes + Comments


Action Rate is a metric that is used heavily in analyzing social media. Because the engagement rate is calculated relative to the number of followers a company has on social media (or number of views), the rate for both small and large companies can be compared equally.

Action Rate = (Clicks + Shares + Likes + Comments) / Reach


Reach is the number of people who received impressions of a Page post. Reach might be less than impressions since one person can see multiple impressions. For example, if a person sees a Page update in News Feed and then sees that same update when a friend shares it that would represent a reach count of one.
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IMPRESSIONS ET MENTIONS J’AIME

Number of times pages have been displayed and liked.
Description
Impressions is the number of times a post from your Page is displayed. People may see multiple impressions of the same post. For example, if someone sees a Page update in News Feed and then sees that same update when a friend shares it that would count as 2 impressions.

Likes is the number of times people Like your posts. Likes are an indicator of how well your content resonates with people.
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COMMENTAIRES

Page content (posts) Comments by day.
Description
Comments is the number of comments people make on your posts. Comments can provide insight into how people feel about your content, products or brand overall.
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PARTAGES

Page content (posts) Shares by day.
Description
Shares is the number of times people share your content. Shares measure how much your content is amplified by those who see it.
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TENDANCES DE RÉTROACTION POSITIVES

Positive action types and action counts over time.
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TYPES DE RÉTROACTIONS POSITIVES

Positive actions types and event count for last period.
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TYPES DE CONSOMMATION

Consumption types ranked by customer actions.
Description
Consumption type is the number of times people clicked (acted) on any of your content.

The following are the 4 main types as defined by Facebook:

  • Link Clicks
  • Photo Views
  • Video Plays
  • Other Clicks
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TENDANCES DE CONSOMMATION

Content consumption trends by type.
Description
We display historic trends of consumption types (Link Clicks, Photo Views, Video plays etc). Each type is measured by the number of actions taken.
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Can I identify and quickly react to negative feedback?
Facebook provides a number of metrics that indicate negative feedback from your readers. Facebook can breakdown negative actions of your customers by types and trend them over time. Sometimes, these actions are caused by negative attitude towards your views (posts). More often they indicate a level of disappointment in your activity. It is very important that you quickly react to visitors’ feedback (both negative and especially positive). If NEGATIVE ACTIONS count increases, it may be an indication that you are either not active or not timely enough with your responses.

TYPES D’ACTIONS NÉGATIVES

Negative actions types and event count for last period.
Description
Facebook provides a number of metrics that indicate negative feedback from your readers. Facebook can break down negative actions of your customers by types and trend them over time. Sometimes, these actions are caused by negative attitude towards your views (posts). More often they indicate a level of disappointment in your activity.
Conseils
It is very important that you quickly react to visitors’ feedback (both negative and especially positive). If Negative Actions count increases, it may be an indication that you are either not active or not timely enough with your responses.
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TENDANCES D’ACTIONS NÉGATIVES

Negative action types and action counts over time.
Conseils
It is very important that you quickly react to visitors’ feedback (both negative and especially positive). If Negative Actions count increases, it may be an indication that you are either not active or not timely enough with your responses.
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MENTIONS N’AIME PAS

Page content Unlikes by day.
Conseils
Keep an eye on negative feedback. It is very important that you quickly react to visitors’ feedback. If Negative Actions count increases, it may be an indication that you are either not active or not timely enough with your responses.

Note that you can always change presentation of this metric from historic trend to current numeric value (count of unlikes today).
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Can I monitor stories published about my Facebook Page?
Stories include liking your Page, posting to your Page’s Wall, liking, commenting on or sharing one of your Page posts, answering a Question you posted, RSVPing to one of your events, mentioning your Page, photo-tagging your Page or checking in at your Place.

HISTOIRES

The number of stories published by friends about your Facebook Page.
Description
Stories include liking your Page, posting to your Page's Wall, liking, commenting on or sharing one of your Page posts, answering a Question you posted, RSVPing to one of your events, mentioning your Page, photo tagging your Page or checking in at your Place.
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IMPRESSIONS D’HISTOIRES

The number of impressions of stories published by a friend about your Facebook Page.
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TYPES D’HISTOIRES

Story types ranked by count of stories.
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