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CRITEO DASHBOARD

Criteo PPC platform metrics

Octoboard data dashboard: Criteo ppc data report
"Criteo is a service that provides pay per click advertising. You use data from Criteo platform and can combine this information with dashboards, templates and reports from Google Ads, Facebook Ads and other Paid Advertising platforms to have a complete picture of advertising for your business and clients.
Remarques
You will need to create a Criteo App and API keys. For more details, please read this tutorial.
553
ESSAYEZ MAINTENANT
Version:
17-Mar-23
Dashboards:
Rapports:
Portails clients:
White label:
Actualisation des données:
Analytiques des données:
Sortie en boucle télé:
Multiclient:

CRITEO MÉTRIQUES

CLICS

The number of clicks driven by your ads
UTILISEZ CETTE MÉTRIQUE

DISPLAYS

The number of ad impressions served on publishers via Criteo
UTILISEZ CETTE MÉTRIQUE

VIEWED DISPLAYS

The number of ads that have been viewed
Description
A display is considered viewed if at least 50% of the ad appears on the screen for at least one second.
UTILISEZ CETTE MÉTRIQUE

UNVIEWED DISPLAYS

The number of ads that have not been viewed
Description
A display that doesn't meet the viewed displays' criteria is considered unviewed.
UTILISEZ CETTE MÉTRIQUE

UNTRACKED DISPLAYS

The number of untracked displays
Description
Some displays cannot be tracked because of the display environment (for instance, native banner).
UTILISEZ CETTE MÉTRIQUE

COÛT

Total money spent on Criteo advertising
UTILISEZ CETTE MÉTRIQUE

QUALIFIED VISITS

The number of users on the target website or app for which at least two events or one sale event occurred within the hour following a click
UTILISEZ CETTE MÉTRIQUE

VISITS

The number of users on the target website or app for which at least one event occurred within the hour following a click
UTILISEZ CETTE MÉTRIQUE

COST PER VISIT

The amount of money spent per visit to your website or app
UTILISEZ CETTE MÉTRIQUE

TAUX DE REBOND

The proportion of website visitors leaving after only viewing one page
UTILISEZ CETTE MÉTRIQUE

POTENTIAL DISPLAYS

The number of display opportunities, or the number of bid requests received
UTILISEZ CETTE MÉTRIQUE

WIN RATE

The number of displays divided by the total number of display opportunities
UTILISEZ CETTE MÉTRIQUE

VENTES

The number of transactions or conversions resulting from Criteo ads
UTILISEZ CETTE MÉTRIQUE

REVENU

The amount of money generated by online sales
UTILISEZ CETTE MÉTRIQUE

EXPOSED USERS

The number of users who have been served an ad
UTILISEZ CETTE MÉTRIQUE

PUBLIC

Potential users who could be served an ad
UTILISEZ CETTE MÉTRIQUE

PORTÉE

Share of potential users who have been served an ad
UTILISEZ CETTE MÉTRIQUE

AVERAGE CART

Average revenue generated by a conversion or sale
UTILISEZ CETTE MÉTRIQUE

TDC

Percentage of users served an ad who clicked
UTILISEZ CETTE MÉTRIQUE

CVR

Percentage of conversions or sales compared to the clicks that occurred
UTILISEZ CETTE MÉTRIQUE

COS

Cost of Sale - Advertising cost per conversion or sale
UTILISEZ CETTE MÉTRIQUE

CPO

Cost per Order - The price you pay for each order. Calculated as total cost divided by the total number of orders.
UTILISEZ CETTE MÉTRIQUE

CPC

Cost per click
UTILISEZ CETTE MÉTRIQUE

CPM

Cost per Mille - Cost per 1000 Impressions
UTILISEZ CETTE MÉTRIQUE

ROAS

Return on Ad Spend - The ratio between revenue generated and the cost
UTILISEZ CETTE MÉTRIQUE

ADVERTISER VALUE

The revenue generated by each product, considering margin (if provided in your product catalog)
UTILISEZ CETTE MÉTRIQUE

COV

Cost of Advertiser Value - The ratio between the advertiser value generated by sales and the cost of the campaign(s), given as a percentage.
UTILISEZ CETTE MÉTRIQUE

POST-INSTALL SALES

The number of your completed events after an app install
UTILISEZ CETTE MÉTRIQUE

APP INSTALLS

The number of installations of your app
UTILISEZ CETTE MÉTRIQUE

POST-INSTALL CVR

Conversion Rate - Percentage of post-install sales compared to the clicks that occurred
UTILISEZ CETTE MÉTRIQUE

POST-INSTALL COS

Cost of Sale - The cost of sale for app install campaigns
UTILISEZ CETTE MÉTRIQUE

POST-INSTALL ORDER VALUE

The amount of money generated by sales after an app install
UTILISEZ CETTE MÉTRIQUE

COST PER INSTALL

The ad cost per app install
UTILISEZ CETTE MÉTRIQUE

INSTALL RATE

The percentage of completed app installs compared to the number of clicks
UTILISEZ CETTE MÉTRIQUE

POST-INSTALL CPO

Cost per Order - The cost per order for sales after an app install
UTILISEZ CETTE MÉTRIQUE

POST-INSTALL ROAS

The return on ad spend for sales after an app install
UTILISEZ CETTE MÉTRIQUE

OMNICHANNEL ROAS

Return on Ad Spend - The ratio between revenue generated online and offline, and the cost
UTILISEZ CETTE MÉTRIQUE

OMNICHANNEL REVENUE

The revenue generated by online and offline sales
UTILISEZ CETTE MÉTRIQUE

OMNICHANNEL SALES

The number of online and offline transactions or conversions resulting from Criteo ads
UTILISEZ CETTE MÉTRIQUE

STORE ROAS

The ratio between the revenue generated offline and the cost
UTILISEZ CETTE MÉTRIQUE

STORE SALES

The number of completed in-store transactions or purchases
UTILISEZ CETTE MÉTRIQUE

STORE REVENUE

The amount of revenue generated by in-store sales
UTILISEZ CETTE MÉTRIQUE

PERFORMANCES DE LA CAMPAGNE

Performance breakdown by Campaign
UTILISEZ CETTE MÉTRIQUE

ADSET PERFORMANCE

Performance breakdown by Adset
UTILISEZ CETTE MÉTRIQUE

CATEGORY PERFORMANCE

Performance breakdown by Category
UTILISEZ CETTE MÉTRIQUE

PERFORMANCES PAR APPAREIL

Performance breakdown by Device
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OS PERFORMANCE

Performance breakdown by OS
UTILISEZ CETTE MÉTRIQUE