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ADROLL DASHBOARD

AdRoll retargeting performance

Octoboard data dashboard: Adroll report in octoboard
AdRoll offers retargeting software to online marketers. Octoboard platform integrates with AdRoll API and offers clients over 140 data visualisations (graphs, charts, tables) that cover AdRoll performance.

Marketing agencies and marketing departments use AdRoll metrics from Octoboard to create automated clients reports and include retargeting data in client portals. 6 templates are available for AdRoll users - 3 for report generation and 3 for online dashboards and office TVs.

All reports are fully customizable with drag-and-drop features to allow for easy widget configurability.

AdRoll available metrics are included in the list below. They are grouped in the following main categories:

  • Performance - key metrics for marketing agencies and teams
  • Paid advertising metrics including ad views, clicks, revenue and ROAS
  • Video metrics including video plays, cost and ROAS
Remarques
Use your standard AdRoll login to start collecting data. Octoboard requires read-only access.
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Version:
19-Sep-20
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ADROLL MODÈLES

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OCTOBOARD dashboards, templates and reports gallery: Adroll performance dashboard

ADROLL PERFORMANCE DASHBOARD

AdRoll performance overview
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OCTOBOARD dashboards, templates and reports gallery: Adroll metrics dashboard

ADROLL METRICS DASHBOARD

AdRoll key retargeting metrics (cost, reach, ROAS)
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OCTOBOARD dashboards, templates and reports gallery: Adroll video dashboard

ADROLL VIDEO METRICS DASHBOARD

AdRoll video metrics (video plays, reach)
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OCTOBOARD dashboards, templates and reports gallery: Adroll performance report

ADROLL PERFORMANCE TEMPLATE (REPORT)

AdRoll performance report
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OCTOBOARD dashboards, templates and reports gallery: Adroll metrics report

ADROLL METRICS TEMPLATE (REPORT)

AdRoll report - key retargeting metrics (cost, reach, ROAS)
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OCTOBOARD dashboards, templates and reports gallery: Adroll video report

ADROLL VIDEO METRICS TEMPLATE (REPORT)

AdRoll report - video metrics (video plays, reach)
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ADROLL MÉTRIQUES

IMPRESSIONS ET CLICS

Ad Impression, Clicks and Click-Through Rate over time.
Description
Impressions is the number of times your ads have been displayed to your audience.

Clicks is the number of times users clicked on your Google ads.

Click-Through Rate (CTR) is the ratio of ad clicks relative to Impressions

CTR = Total Ad Clicks % Impressions
Conseils
Select ad account, ad campaign or an individual ad in the widget configuration screen.
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APERÇU DES COÛTS

Ad Cost, Cost Per Click and Cost Per Transaction over time.
Description
Ad Cost is the total spend on your Ads and Campaigns.

Cost Per Click (CPC) - Ads spend divided by ad clicks.

CPC = Ads Spend / Ad Clicks


Cost Per Transaction - Ads spend divided by number of transactions.

Cost Per Action = Ads spend / Number of Transactions
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PERFORMANCES DE LA CAMPAGNE PUBLICITAIRE

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PERFORMANCES DU GROUPE D’ANNONCES

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PERFORMANCES DES ANNONCES

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CLICS

The sum of clicks of all kinds of ads and emails.
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IMPRESSIONS

The sum of the number of ad impressions and the number of unique-by-session email opens collected.
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COÛT

Cost associated to all kinds of ads and emails.
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CONVERSIONS

Conversions Total. Conversions (count) = View Conversions + Click Conversions
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CONVERSIONS DES CLICS

Click-through conversion (CTC). A goal completion that happens after someone clicks your ad.
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CONVERSION APRÈS AFFICHAGE

View-through conversion (VTC). A goal completion that happens after someone views your ad, but does not click.
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CONVERSIONS INFLUENCÉES

A conversion touched or assisted by an ad but not attributed due to the current attribution model.
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TDC

Click-through rate. The percentage of ad serves that were clicked.
Description
CTR (%) = Clicks / Impression * 100
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TAUX DE REBOND

The percentage of daily new visitors who have only viewed one page and left your site after viewing a prospecting ad.
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CPC

Cost per click. Your average spend for one click.
Description
CPC ($) = Spend / Clicks
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CPM

Cost per mille. Cost per one thousand ad serves.
Description
CPM ($) = Spend / Impressions * 1000
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CPA

Cost per acquisition. Your average spend per conversion.
Description
CPA ($) = Spend / Conversions
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CPA CLICK

Cost-per-click acquisition. Your average spend for a conversion that happens after someone clicks your ad.
Description
Click CPA ($) = Spend / Click Conversions
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CPA VIEW

Cost-per-view acquisition Your average spend for a conversion that happens after someone views your ad.
Description
View CPA ($) = Cost / View Throughs
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REVENU PAR CONVERSION

Average Order Value Average revenue per attributed conversion.
Description
Average Order Value ($) = Attributed Revenue / Conversions
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CTC RATE

Click-through conversion rate. The percentage of clicks that resulted in a click-through conversion.
Description
CTC Rate (%) = Click Conversions / Clicks * 100
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TAUX DE CONVERSION APRÈS AFFICHAGE

View-through conversion rate The percentage of impressions that resulted in a view-through conversion.
Description
VTC Rate (%) = View Throughs / (Impressions + Opens) * 100
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TAUX D’OUVERTURE

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REVENU

Description
Revenue (amount) = View Revenue + Click Revenue
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REVENU DES CLICS

Click-Attributed Revenue. Total earnings when someone clicks your ad and converts.
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REVENU DES VISIONNAGES

View-Attributed Revenue. Total earnings when someone views your ad and converts.
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REVENU INFLUENCÉ

Revenue touched or assisted by an ad but not attributed due to the current attribution model.
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ROAS

Return on advertising spend - your profit per dollar spent on ads.
Description
ROAS (x) = (Click Revenue + View Revenue) / Cost
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RETOUR SUR INVESTISSEMENT DES CLICS

Click return on advertising spend - your profit per dollar spent, generated from conversions that happen after someone clicks your ad.
Description
Click ROAS (x) = Click Revenue / Cost
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VOIR LE RETOUR SUR INVESTISSEMENT

View return on advertising spend - your profit per dollar spent, generated from conversions that happen after someone views your ad.
Description
View ROAS (x) = View Revenue / Cost
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E-MAILS ENVOYÉS

Number of emails sent by a campaign.
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NOUVEAUX VISITEURS

The number of daily new visitors who came to your site after viewing a prospecting ad.
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VISITEURS ENGAGÉS

The number of daily new visitors who have viewed at least 3 pages on your site after viewing a prospecting ad.
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VISITEURS AYANT REBONDI

Visitors who have only viewed one page and left your site after viewing a prospecting ad.
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VISITEURS SANS REBOND

Visitors who have only viewed more than one page after viewing a prospecting ad.
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COÛT PAR NOUVEAU VISITEUR

The cost for each daily new visitor that came to your site after viewing a prospecting ad.
Description
New Visitor Cost = cost / dailyNewVisitors
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COÛT PAR VISITEUR ENGAGÉ

The cost for each daily new visitor that has viewed at least 3 pages on your site after viewing a prospecting ad
Description
Engaged Visitor Cost = cost / dailyEngagedVisitors
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IMPRESSIONS VIDÉO

Impressions from video ads.
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VISIONNAGES DE VIDÉO

Number of times the video begun playing.
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25 % DE LA VIDÉO

Number of times at least 25% of the video duration was played.
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50 % DE LA VIDÉO

Number of times at least 50% of the video duration was played.
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75 % DE LA VIDÉO

Number of times at least 75% of the video duration was played.
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100 % DE LA VIDÉO

Number of times the full video duration was played.
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TAUX DE TERMINAISON DE VIDÉO

Video completion rate
Description
VCR = Video Viewed To 100% / Video Impressions
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