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Intercom is an American software company that produces a messaging platform which allows businesses to communicate with prospective and existing customers within their app, on their website, through social media, or via email.

Intercom's platform lets businesses track and filter customer data. This data includes conversation history, product usage behavior, past purchases, payment details, etc. Businesses can use these attributes to trigger personalized, automated marketing emails and in-app messages.

Octoboard offers a set of data templates for marketing dashboards and automated reporting that cover users, leads, companies, conversions and segment breakdowns.