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REGRESAR / TABLEROS / GOOGLE ADS

GOOGLE ADS TABLERO

Google Adwords categorización del desempeño, costos frente a ingresos, retorno de inversión y anuncios.

Octoboard data dashboard: Google adwords dashboard template
Conéctese a la cuenta Google Analytics y elija propiedad para monitorear. Rastree costos, retornos de la inversión, alcance y desempeño del anuncio individual.

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Revisado el:
20-Jun-21
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GOOGLE ADS PLANTILLA

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OCTOBOARD dashboards, templates and reports gallery: Octoboard google adwords performance dashboard

GOOGLE ADS PPC DASHBOARD

Google Ads template for PPC dashboard: reach, ctr, cost.
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OCTOBOARD dashboards, templates and reports gallery: Octoboard google adwords performance report

GOOGLE ADS PPC OVERVIEW (REPORT)

Google Ads template for PPC report: reach, ctr, cost.
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OCTOBOARD dashboards, templates and reports gallery: Octoboard google ads audience overview

GOOGLE ADS PPC TEMPLATE - AUDIENCE

Google Ads PPC template for dashboard - performance by audience
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OCTOBOARD dashboards, templates and reports gallery: Octoboard google ads cost

GOOGLE ADS PPC TEMPLATE - COST

Google Ads PPC template for dashboard - PPC reach and cost
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OCTOBOARD dashboards, templates and reports gallery: Google ads keywords report template

GOOGLE ADS PPC KEYWORDS (REPORT)

Google Ads template for PPC report: groups and keywords
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OCTOBOARD dashboards, templates and reports gallery: Google ads automated report template traffic audience

GOOGLE ADS PPC AUDIENCE (REPORT)

Google Ads template for PPC report: audience
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OCTOBOARD dashboards, templates and reports gallery: Google ads youtube dashboard

YOUTUBE VIDEO (GOOGLE ADS) DASHBOARD

Youtube Ads video metrics (video plays, reach)
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OCTOBOARD dashboards, templates and reports gallery: Google ads youtube report

YOUTUBE VIDEO (GOOGLE ADS) REPORT

Youtube Ads performance report
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GOOGLE ADS MÉTRICAS

Can I track my Google Ads performance in real-time?
There is a number of metrics that can be viewed together on a daily basis as part of a dashboard. Google makes it easy to switch between views for Ad Group, Ad Campaign full Google Ads account. We have grouped the following statistics for live view display and real-time tracking: IMPRESSIONS, CLICK-THROUGH RATE and COST PER CLICK.

IMPRESIONES Y CLICS

Ad Impression, Clicks and Click-Through Rate over time.
Descripción
Impressions is the number of times your ads have been displayed to your audience.

Clicks is the number of times users clicked on your Google ads.

Click-Through Rate (CTR) is the ratio of ad clicks relative to Impressions

CTR = Total Ad Clicks % Impressions
Consejos
Select ad account, ad campaign or an individual ad in the widget configuration screen.
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INFORMACIÓN GENERAL SOBRE COSTOS

Ad Cost, Cost Per Click and Cost Per Transaction over time.
Descripción
Ad Cost is the total spend on your Ads and Campaigns.

Cost Per Click (CPC) - Ads spend divided by ad clicks.

CPC = Ads Spend / Ad Clicks


Cost Per Transaction - Ads spend divided by number of transactions.

Cost Per Action = Ads spend / Number of Transactions
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How many people see my ads and how frequently?
REACH is a great metric. It tells you how many people are shown (reached by) your content (or ads). Not all networks report user counts. Instead, they report counts of views or IMPRESSIONS. Use REACH to evaluate and fine-tune definitions of your ad campaigns. It could be useful to correlated your REACH with user ACTIONS (such as clicks). If your content REACH grows but ACTION RATE declines this could be an indication of low content relevance. To improve relevance you should consider increasing Ad quality and/or fine-tune your Ad Campaign target audience settings.

IMPRESIONES

Ads impressions over time.
Descripción
Impressions presented as value or historic trend - Line, Bar or Area graph.
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CLICS

Ads clicks over time.
Descripción
Ads campaign or ad group clicks over time (total number of times users have clicked on an ad to reach the property).
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PROPORCIÓN DE CLICS (CTR)

Click-Through Rate (CTR) over time.
Descripción
Click-Through Rate over time for all or selected campaigns or ad group (the number of clicks divided by the number of impressions for the ad).

CTR = Total Ad Clicks % Impressions
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How much am I paying for Google Ads? Is it worth it?
Tracking cost of Ads over time is easy. Google provides such metrics as COST PER MILLE, COST PER CLICK and COST PER ACTION (explained below). Understanding if you are getting return on your Facebook Ad investment is a little more complicated. It is a good idea to correlate COST PER CLICK with dollar value of one Ad Click. Ad Click Dollar value can be calculated from CONVERSION RATE (percentage of site visits from Facebook that lead to conversion, such as product purchase) and Revenue that comes from conversions. CONVERSION RATES are available from Web Analytics applications such as Google Analytics that Platform also provide.

COSTO

Ads cost over time.
Descripción
Ads cost displayed as numeric value or in a graph tracking your spend over time.
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TOTAL COST (DEPRECIATED)

Ads cost per aggregation period
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CPM

Cost per 1000 impressions (CPM) over time.
Descripción
Cost per thousand impressions over time (also known as Cost per mille or CPM). CPM = Ad cost / (Number of ad impressions / 1000).
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Am I getting return on my Google Ads investment?
This is a great question to be able to answer. We have put together REVENUE PER CLICK metric that you can combine with COST PER CLICK. The names are self-explanatory. Put these metrics side-by-side in Platform and get smarter with your Paid Advertising investment. Hopefully your REVENUE is higher than COST with a big margin. If it is not, then you got a problem to fix.

CPC

Cost Per Click over time.
Descripción
Cost per click over time for all or selected campaigns or ad group.

CPC = Ads Spend / Ad Clicks
Consejos
This is a very important metric. Place Revenue Per Click widget next to Cost Per click to view your Return On Investment trend. Alternatively, select Ads ROI widget.
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Can I benchmark my ad performance?
Google Analytics can tell you how often ads are displayed and how often they are clicked. Combine above with COST-PER-CLICK and you get a great tool for ranking your ads. In Platform you can rank Campaigns and Ad Groups by comparing in real-time IMPRESSIONS, user ACTIONS (such as clicks) and COST. If click count decreases or COST goes up, you should look at fine-tuning your underperforming campaign and individual ads.

RENDIMIENTO DE LA CAMPAÑA PUBLICITARIA

Ad Campaign ranking by clicks.
Descripción
Ad campaign performance. Your top campaigns in the last period ranked by clicks.

Most effective campaigns shown at the top.
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RENDIMIENTO DE GRUPOS DE ANUNCIOS

Ad Group ranking by clicks.
Descripción
Ad group performance. Your top ad groups in the last period ranked by clicks.

Most effective ad groups shown at the top.
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CONVERSIONES

Ad conversions over time.
Descripción
Total number of conversion for account, selected campaign, ad group or ad.
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TASA DE CONVERSIÓN

Ad conversion rate over time.
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INGRESOS

Ad conversion value over time.
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RETORNO DE LA INVERSIÓN (ROI)

Return on paid ads investment.
Descripción
Return on Ad Investment over time using value of conversions and ad costs.
ROI = (Total Conversion Value / Total Ad Costs - 1) * 100%
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COSTO POR CONVERSIÓN

Cost per conversion.
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VALOR POR CONVERSIÓN

Value per conversion.
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CATEGORÍAS DE CONVERSIÓN

Categories ranked by number of conversions.
Descripción
Ad categories parameters in table format (Number of conversions, Conversion rate, Conversion value). Categories ranked by number of conversions.
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INTERACCIÓN DE ANUNCIOS

Ad engagements over time.
Descripción
The number of engagements. An engagement is an instance of customer interaction with your ad (for example, expanding your ad lightbox).
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TASA DE INTERACCIÓN DE ANUNCIOS

Ad engagement rate.
Descripción
Engagement rate for your ads over time.
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RENDIMIENTO DE ANUNCIOS POR DISPOSITIVO

Ad performance by device.
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RENDIMIENTO DE ANUNCIOS POR EDAD

Ad performance by user age.
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RENDIMIENTO DE ANUNCIOS POR GÉNERO

Ad performance by gender.
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PALABRAS CLAVE

Top 50 keywords ranked by clicks.
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CLICS POR PAÍS

Map of countries ranked by ad clicks.
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CLICKS BY COUNTRY (INSIGHTS)

Countries ranked by ad clicks.
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ROAS

Return on Advertising Spend
Descripción
ROAS = Total Conversion Value / Total Ad Costs
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VISTAS DE VÍDEO

The number of times your video ads were viewed.
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TASA DE VISTAS DE VÍDEO

The number of views your TrueView video ad receives divided by its number of impressions.
Descripción
The number of views your TrueView video ad receives divided by its number of impressions, including thumbnail impressions for TrueView in-display ads.
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CONVERSIONES DE VISTAS COMPLETAS (VTC)

The total number of view-through conversions.
Descripción
The total number of view-through conversions. These happen when a customer sees a Display network ad, then later completes a conversion on your site without interacting with (e.g. clicking on) another ad.
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TASA DE REPRODUCCIÓN DEL 100 %

Percentage of impressions where the viewer watched all of your video.
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TASA DE REPRODUCCIÓN DEL 25 %

Percentage of impressions where the viewer watched 25% of your video.
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TASA DE REPRODUCCIÓN DEL 50 %

Percentage of impressions where the viewer watched 50% of your video.
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TASA DE REPRODUCCIÓN DEL 75 %

Percentage of impressions where the viewer watched 75% of your video.
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RENDIMIENTO DE LA CAMPAÑA DE VÍDEO

Key video performance metrics for selected campaigns.
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RENDIMIENTO DE GRUPOS DE ANUNCIOS DE VÍDEO

Key video performance metrics for selected ad groups.
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COST-PER-VIEW

Cost-per-view tracked over time
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