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REGRESAR / TABLEROS / BING ADS

BING ADS TABLERO

Bing Ads keyword rankings, costs and revenue.

Octoboard data dashboard: Bing ads application dashboard
Bing Ads is a service that provides pay per click advertising on Bing and Yahoo! You can combine this information with dashboards, templates and reports from Google Ads, Facebook Ads and other Paid Advertising platforms to have a complete picture of advertising for your business and clients.

Bing Ads metrics are grouped into the following areas:

  • Keywords, Pages, Device rankings
  • Click and Impressions
  • Conversions and goals
  • Revenue, Cost and ROI (ROAS)

There is no need to study each metric. Use our ready-made templates to create logical data groups.
Notas
How to connect Bing Ads and Octoboard

  • Login into Bing Ads by entering your username and password.
  • Find your Developer Token here: https://developers.bingads.microsoft.com/Account
  • Enter your Bing Ads Developer Token
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Revisado el:
13-Sep-20
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BING ADS PLANTILLA

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OCTOBOARD dashboards, templates and reports gallery: Bing ads ppc dashboard for marketing agencies

BING ADS PPC DASHBOARD TEMPLATE

Bing Ads PPC dashboard - overview and PPC performance metrics
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OCTOBOARD dashboards, templates and reports gallery: White label bing ads automated ppc report

BING ADS PPC REPORT TEMPLATE (REPORT)

Bing Ads PPC report - overview and PPC performance metrics
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OCTOBOARD dashboards, templates and reports gallery: Bing ads costs ppc template for marketing dashboards

BING ADS PPC DASHBOARD TEMPLATE - SPEND

Bing Ads PPC dashboard - paid advertising metrics / PPC budget
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BING ADS MÉTRICAS

OPINIONES Y CLICS

Bing Ads Impressions and Clicks
Descripción
Combined trend of your Ad Clicks and Ad Impressions following display in Bing search results.
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OPINIONES

Bing Ads Impressions
Descripción
Totals and trend over time of Bing Ads impressions. How many times your ads were shown to Bing users.
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CLICS

Bing Ads clicks
Descripción
Totals and trend over time of Bing Ads clicks. How many times your ads were clicked on following display in Bing search results.
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PROPORCIÓN DE CLICS (CTR)

Bing Ads click-through ratio
Descripción
Click-through ratio tracked over time.
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PALABRAS CLAVE MÁS IMPORTANTES

Ranking of Bing Ad keywords
Descripción
Ranking of keywords by clicks and impressions.
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PÁGINAS MÁS IMPORTANTES

Website pages ranked by Ad clicks
Descripción
Top pages of your website ranked by how many times users visited them following a click on your Bing Ads.
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DISPOSITIVOS MÁS IMPORTANTES

Bing Ads devices ranked by clicks
Descripción
Ranking of devices that were used to land on your website pages following Bing Ads clicks. Ranking is based on number of clicks.
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POSICIÓN PROMEDIO

Ads position in search results
Descripción
Order in which your Bing Ads are shown relative to other ads on search pages.
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TASA DE CONVERSIÓN

Bing Ads conversion rate
Descripción
Percentage of clicks on your Bing Ads that led to a conversion defined by you. Conversion rate is calculated by dividing the number of conversions by the number of clicks.

Conversion Rate = Total Conversions / Total number of Clicks * 100%
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COSTO

Bing Ads spend per period
Descripción
Total amount you spent on Bing ads in an aggregation period.
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COSTO TOTAL

Total Bing Ads spend
Descripción
Total amount you spent on impressions, clicks and conversions from Bing ads.
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INGRESOS

Revenue from Bing Ads visits
Descripción
Total revenue resulted from visitors landing on your website after clicking on your Bing Ads.
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CPC

Cost per Bing Ads click
Descripción
Average cost of a click on your Bing Ads. Calculated by dividing the total ad spend by the number of Bing Ads clicks.

CPC = Total Ad Spend / Total of Bing Ads clicks
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COSTO POR CONVERSIÓN

Cost of Bing Ads conversion
Descripción
Average cost of conversion. CPC is calculated by dividing total spend by the number of conversions.

Cost Per Conversion = Total Bing Ad Spend / Total Number of Conversion
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ROAS

Return on Ad Spend
Descripción
Return On Advertising Spend, (ROAS), is a marketing metric that measures the efficacy of a digital advertising campaign.

ROAS = Total Revenue / Ad Spend
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LOGRO DE META

Goal completion count
Descripción
Total number of times a goal that you defined was reached after clicking on your Bing Ad.
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CPM

Cost per 1000 impressions over time (CPM).
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