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REGRESAR / TABLEROS / ADROLL

ADROLL TABLERO

AdRoll retargeting performance

Octoboard data dashboard: Adroll report in octoboard
AdRoll offers retargeting software to online marketers. Octoboard platform integrates with AdRoll API and offers clients over 140 data visualisations (graphs, charts, tables) that cover AdRoll performance.

Marketing agencies and marketing departments use AdRoll metrics from Octoboard to create automated clients reports and include retargeting data in client portals. 6 templates are available for AdRoll users - 3 for report generation and 3 for online dashboards and office TVs.

All reports are fully customizable with drag-and-drop features to allow for easy widget configurability.

AdRoll available metrics are included in the list below. They are grouped in the following main categories:

  • Performance - key metrics for marketing agencies and teams
  • Paid advertising metrics including ad views, clicks, revenue and ROAS
  • Video metrics including video plays, cost and ROAS
Notas
Use your standard AdRoll login to start collecting data. Octoboard requires read-only access.
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PRUÉBELO
Revisado el:
19-Sep-20
Tableros:
Informes:
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ADROLL PLANTILLA

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OCTOBOARD dashboards, templates and reports gallery: Adroll performance dashboard

ADROLL PERFORMANCE DASHBOARD

AdRoll performance overview
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OCTOBOARD dashboards, templates and reports gallery: Adroll metrics dashboard

ADROLL METRICS DASHBOARD

AdRoll key retargeting metrics (cost, reach, ROAS)
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OCTOBOARD dashboards, templates and reports gallery: Adroll video dashboard

ADROLL VIDEO METRICS DASHBOARD

AdRoll video metrics (video plays, reach)
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OCTOBOARD dashboards, templates and reports gallery: Adroll performance report

ADROLL PERFORMANCE TEMPLATE (REPORT)

AdRoll performance report
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OCTOBOARD dashboards, templates and reports gallery: Adroll metrics report

ADROLL METRICS TEMPLATE (REPORT)

AdRoll report - key retargeting metrics (cost, reach, ROAS)
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OCTOBOARD dashboards, templates and reports gallery: Adroll video report

ADROLL VIDEO METRICS TEMPLATE (REPORT)

AdRoll report - video metrics (video plays, reach)
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ADROLL MÉTRICAS

OPINIONES Y CLICS

Ad Impression, Clicks and Click-Through Rate over time.
Descripción
Impressions is the number of times your ads have been displayed to your audience.

Clicks is the number of times users clicked on your Google ads.

Click-Through Rate (CTR) is the ratio of ad clicks relative to Impressions

CTR = Total Ad Clicks % Impressions
Consejos
Select ad account, ad campaign or an individual ad in the widget configuration screen.
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INFORMACIÓN GENERAL SOBRE COSTOS

Ad Cost, Cost Per Click and Cost Per Transaction over time.
Descripción
Ad Cost is the total spend on your Ads and Campaigns.

Cost Per Click (CPC) - Ads spend divided by ad clicks.

CPC = Ads Spend / Ad Clicks


Cost Per Transaction - Ads spend divided by number of transactions.

Cost Per Action = Ads spend / Number of Transactions
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RENDIMIENTO DE LA CAMPAÑA PUBLICITARIA

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RENDIMIENTO DE GRUPOS DE ANUNCIOS

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RENDIMIENTO DE ANUNCIOS

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CLICS

The sum of clicks of all kinds of ads and emails.
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OPINIONES

The sum of the number of ad impressions and the number of unique-by-session email opens collected.
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COSTO

Cost associated to all kinds of ads and emails.
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CONVERSIONES

Conversions Total. Conversions (count) = View Conversions + Click Conversions
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CONVERSIONES DE CLICS

Click-through conversion (CTC). A goal completion that happens after someone clicks your ad.
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CONVERSIONES DE VISTAS

View-through conversion (VTC). A goal completion that happens after someone views your ad, but does not click.
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CONVERSIONES CON INFLUENCIA

A conversion touched or assisted by an ad but not attributed due to the current attribution model.
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PROPORCIÓN DE CLICS (CTR)

Click-through rate. The percentage of ad serves that were clicked.
Descripción
CTR (%) = Clicks / Impression * 100
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TASA DE DEVOLUCIÓN

The percentage of daily new visitors who have only viewed one page and left your site after viewing a prospecting ad.
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CPC

Cost per click. Your average spend for one click.
Descripción
CPC ($) = Spend / Clicks
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CPM

Cost per mille. Cost per one thousand ad serves.
Descripción
CPM ($) = Spend / Impressions * 1000
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CPA

Cost per acquisition. Your average spend per conversion.
Descripción
CPA ($) = Spend / Conversions
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CPA CLICK

Cost-per-click acquisition. Your average spend for a conversion that happens after someone clicks your ad.
Descripción
Click CPA ($) = Spend / Click Conversions
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CPA VIEW

Cost-per-view acquisition Your average spend for a conversion that happens after someone views your ad.
Descripción
View CPA ($) = Cost / View Throughs
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INGRESOS POR CONVERSIÓN

Average Order Value Average revenue per attributed conversion.
Descripción
Average Order Value ($) = Attributed Revenue / Conversions
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CTC RATE

Click-through conversion rate. The percentage of clicks that resulted in a click-through conversion.
Descripción
CTC Rate (%) = Click Conversions / Clicks * 100
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TASA DE CONVERSIÓN DE VISTAS COMPLETAS (VTC)

View-through conversion rate The percentage of impressions that resulted in a view-through conversion.
Descripción
VTC Rate (%) = View Throughs / (Impressions + Opens) * 100
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TASA DE APERTURA

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INGRESOS

Descripción
Revenue (amount) = View Revenue + Click Revenue
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INGRESOS GENERADOS POR CLICS

Click-Attributed Revenue. Total earnings when someone clicks your ad and converts.
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INGRESOS POR VISTAS

View-Attributed Revenue. Total earnings when someone views your ad and converts.
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INGRESOS CON INFLUENCIA

Revenue touched or assisted by an ad but not attributed due to the current attribution model.
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ROAS

Return on advertising spend - your profit per dollar spent on ads.
Descripción
ROAS (x) = (Click Revenue + View Revenue) / Cost
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RETORNO DE LA INVERSIÓN PUBLICITARIA (ROAS) DE CLICS

Click return on advertising spend - your profit per dollar spent, generated from conversions that happen after someone clicks your ad.
Descripción
Click ROAS (x) = Click Revenue / Cost
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ROAS POR VISTAS

View return on advertising spend - your profit per dollar spent, generated from conversions that happen after someone views your ad.
Descripción
View ROAS (x) = View Revenue / Cost
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MENSAJES DE CORREO ELECTRÓNICO ENVIADOS

Number of emails sent by a campaign.
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NUEVOS VISITANTES

The number of daily new visitors who came to your site after viewing a prospecting ad.
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VISITANTES QUE INTERACTÚAN

The number of daily new visitors who have viewed at least 3 pages on your site after viewing a prospecting ad.
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VISITANTES DEVUELTOS

Visitors who have only viewed one page and left your site after viewing a prospecting ad.
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VISITANTES NO DEVUELTOS

Visitors who have only viewed more than one page after viewing a prospecting ad.
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COSTO POR VISITANTE NUEVO

The cost for each daily new visitor that came to your site after viewing a prospecting ad.
Descripción
New Visitor Cost = cost / dailyNewVisitors
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COSTO POR VISITANTE QUE INTERACTÚA

The cost for each daily new visitor that has viewed at least 3 pages on your site after viewing a prospecting ad
Descripción
Engaged Visitor Cost = cost / dailyEngagedVisitors
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OPINIONES DE VÍDEO

Impressions from video ads.
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VISTAS DE VÍDEO

Number of times the video begun playing.
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VÍDEO 25 %

Number of times at least 25% of the video duration was played.
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VÍDEO 50 %

Number of times at least 50% of the video duration was played.
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VÍDEO 75 %

Number of times at least 75% of the video duration was played.
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VÍDEO 100 %

Number of times the full video duration was played.
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TASA DE FINALIZACIÓN DE VÍDEO (VCR)

Video completion rate
Descripción
VCR = Video Viewed To 100% / Video Impressions
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