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GOOGLE ADS PPC OVERVIEW (REPORT)
Google Ads template for PPC report: reach, ctr, cost.
Google Ads paid advertising template for building automated report. This template is similar to the one used for building dashboards. Widgets are arranged to ensure best layout for printed matter as opposed to display on a monitor or online.
The template is designed to be used by Marketing Agencies and internal Marketing teams for sharing insights and for creating scheduled automated client reports. It contains Google Ads key metrics - from Reach to CTR and Cost. This template can be used as White Label. You can upload your logo or logos of your clients and remove references to Octoboard. To do so, go to CLIENTS or TEAMS (left menu) and select "WHITE LABEL" tab.
You can combine this template with data from other PPC platforms. The following integrations have been added by Octoboard and are available in TV loops, public online dashboard displays and printed PDF documents: Facebook Ads, Google Ads (Adwords),Bing Ads, LinkedIn Ads.
Impressions presented as value or historic trend - Line, Bar or Area graph.
DIESE METRIK VERWENDEN
KLICKS
Ads clicks over time.
Beschreibung
Ads campaign or ad group clicks over time (total number of times users have clicked on an ad to reach the property).
DIESE METRIK VERWENDEN
KLICKRATE
Click-Through Rate (CTR) over time.
Beschreibung
Click-Through Rate over time for all or selected campaigns or ad group (the number of clicks divided by the number of impressions for the ad).
CTR = Total Ad Clicks % Impressions
DIESE METRIK VERWENDEN
KOSTEN
Ads cost over time.
Beschreibung
Ads cost displayed as numeric value or in a graph tracking your spend over time.
DIESE METRIK VERWENDEN
CPM
Cost per 1000 impressions (CPM) over time.
Beschreibung
Cost per thousand impressions over time (also known as Cost per mille or CPM). CPM = Ad cost / (Number of ad impressions / 1000).
DIESE METRIK VERWENDEN
CPC
Cost Per Click over time.
Beschreibung
Cost per click over time for all or selected campaigns or ad group.
CPC = Ads Spend / Ad Clicks
Tipps
This is a very important metric. Place Revenue Per Click widget next to Cost Per click to view your Return On Investment trend. Alternatively, select Ads ROI widget.
DIESE METRIK VERWENDEN
WERBEKAMPAGNE-LEISTUNG
Ad Campaign ranking by clicks.
Beschreibung
Ad campaign performance. Your top campaigns in the last period ranked by clicks.
Most effective campaigns shown at the top.
DIESE METRIK VERWENDEN
Kunden, die "Google Ads PPC Overview (Report)" benutzen, haben auch diese Berichte installiert
Analytics- und Datenexportfunktionen, die separat berechnet werden. Verwenden Sie die AUSWÄHLEN-Schaltflächen, um sie Ihrem Abonnement hinzuzufügen.
ECOMMERCE SUITE
Real-time online sales and SaaS subscription analytics