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Facebook Ads template for PPC spend - automated report
This Facebook Ads PPC report that tell you how much you paid for your ads over time. We pair actions and impressions metrics with costs. Use this template to keep an eye on how much you spend and if your paid advertising spend is really working.
You can combine this template with data from other PPC platforms. The following integrations have been added by Octoboard and are available in TV loops, public online dashboard displays and printed PDF documents: Facebook Ads, Google Ads (Adwords),Bing Ads, LinkedIn Ads.
Reach gives you a measure of how many people were exposed to your message during an ad campaign. People may not always click on your ads, but they may be more likely to engage with your business when they see your message.
Your reach can be affected by your bid, budget and audience targeting.
DIESE METRIK VERWENDEN
IMPRESSIONEN
Number of times your ads have been displayed to your audience.
Beschreibung
Shows ad impressions over time. The number of times an ad was viewed. With a few exceptions, an impression is counted each time an ad can be viewed when it enters a person's screen on Facebook.
DIESE METRIK VERWENDEN
KLICKS INSGESAMT
Total clicks over time.
Beschreibung
Shows number of times potential clients clicked on your ads over time.
DIESE METRIK VERWENDEN
KOSTEN
Ad cost tracked over time.
Beschreibung
Shows Ad cost over time for your account or campaign.
DIESE METRIK VERWENDEN
CPM
Cost per 1000 impressions over time (CPM).
Beschreibung
Tells you how much it costs you to display 1000 ad impressions (also called Cost Per Thousand or Cost Per Mille or CPM).
Online advertisers typically look at CPM as a performance measurement for the cost-efficiency and value of an ad campaign.
Tipps
On Facebook, Reach can be a more insightful metric than impressions, because it gives you a measure of how many people were exposed to your message and how efficiently you reached them. It's affected by how well your bid performed in the ad auction, your budget and the effectiveness of your audience targeting.
DIESE METRIK VERWENDEN
CPC
Cost per Click (CPC) tracked over time.
Beschreibung
Cost per Click (CPC) tells you how much you per Facebook Ad click. CPC shows how much, on average, each link click costs you. CPC is a metric used in the online advertising industry for benchmarking ad efficiency and performance.
The metric is calculated as the total amount spent divided by link clicks.
CPC = Facebook Ads Spend / Ad Clicks
DIESE METRIK VERWENDEN
KOSTEN PRO HANDLUNG
CPA for selected ActionType. To configure required Action Type go to top-left widget corner and click PARAMETERS.
Beschreibung
Cost per Action>/b> tells you how much you pay per Facebook action such as page likes, app installs, conversions and others.
DIESE METRIK VERWENDEN
Kunden, die "Facebook Ads Spend (Report)" benutzen, haben auch diese Berichte installiert
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