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Facebook Ads template for PPC performance - automated report
This Facebook Ads PPC report that tell you how well your ads performed over time. We pair actions and impressions metrics with costs. Use this template to keep an eye on how much you spend and if your paid advertising spend is really working.
You can combine this template with data from other PPC platforms. The following integrations have been added by Octoboard and are available in TV loops, public online dashboard displays and printed PDF documents: Facebook Ads, Google Ads (Adwords),Bing Ads, LinkedIn Ads.
Number of times your ads have been displayed to your audience.
Beschreibung
Shows ad impressions over time. The number of times an ad was viewed. With a few exceptions, an impression is counted each time an ad can be viewed when it enters a person's screen on Facebook.
DIESE METRIK VERWENDEN
HANDLUNGEN
Actions for selected ActionType. To configure required Action Type go to top-left widget corner and click PARAMETERS.
Beschreibung
Shows number of actions taken by your audience after they have seen your ad. Actions include Page likes, app installs, conversions, event responses and more. For example, 2 Page likes and 2 comments would be counted as 4 actions
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KLICKS INSGESAMT
Total clicks over time.
Beschreibung
Shows number of times potential clients clicked on your ads over time.
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KOSTEN
Ad cost tracked over time.
Beschreibung
Shows Ad cost over time for your account or campaign.
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CPC
Cost per Click (CPC) tracked over time.
Beschreibung
Cost per Click (CPC) tells you how much you per Facebook Ad click. CPC shows how much, on average, each link click costs you. CPC is a metric used in the online advertising industry for benchmarking ad efficiency and performance.
The metric is calculated as the total amount spent divided by link clicks.
CPC = Facebook Ads Spend / Ad Clicks
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LEADS
LEADS for selected ActionType. To configure required Action Type go to top-left widget corner and click PARAMETERS.
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TRANSAKTIONEN
Number of purchases made.
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WERBEKAMPAGNEN-ROAS
ROAS metrics for your Ad Campaigns
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WERBEANZEIGE-ROAS
ROAS metrics for your Ad Sets
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UMSATZ
Revenue from Facebook Ads conversions
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BENUTZERDEFINIERTE KONVERTIERUNGEN
Custom conversion for specific Lead Type tracked over time
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Kunden, die "Facebook Ads Performance (Report)" benutzen, haben auch diese Berichte installiert
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