Use standard web analytics metrics to track changes in site popularity. Performance is normally measured in sessions and unique user counts. These are high-level metrics. To get more insights, we recommend looking at AUDIENCE, TRAFFIC SOURCES and CONTENT widgets. They will help you to understand popularity of different content broken down by audience metrics and traffic sources.

Yandex Metrica provides a wealth of information about your website visitors. It will tell you your audience age and gender, where they come from, their interests, technology they use and more. Key feature of audience analytics is detailed breakdown by number of sessions, bounce rates and time on site. Use these widgets to understand how well your content resonates with different audiences.

You can measure your content quality by monitoring TIME ON SITE, BOUNCE and EXIT RATE trends. Any drops or spikes may require investigation. It will be easy to correlate them to content modifications over time. If spikes are not related to content changes, perhaps it is due to sudden change in TRAFFIC SOURCES. Correlate BOUNCE and EXIT PAGES to TRAFFIC SOURCES; if irrelevant content is served to new audiences, your landing pages or ad campaigns settings may require fine-tuning.

Traffic sources tell you what websites and social networks your audience comes from. Analyze it over time and use insights to understand what drives your traffic and where to focus your efforts to maximise it. We recommend looking deeper into audience traits from different traffic sources. Identify audience that engages with your content, paying customers or people with relevant interests and rank your sources accordingly. Then focus your efforts on sources with highest value.

eCommerce is a large and separate group of metrics provided by Yandex. For dashboard view we have selected key widgets covering ORDERS, ORDERED ITEMS and POPULAR ITEMS.