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AUTOMATISIERTE BERICHTSVORLAGEN
Wählen Sie eine Vorlage aus und verwenden Sie unsere Reporting-Tools für Vertrieb, Finanzen, SEO und PPC, um automatisierte Berichte oder Online-Marketing-Dashboards zu erstellen.
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LINKEDIN ADS DASHBOARD
LinkedIn Ads data covering campaigns, ad spend and ROI.
LinkedIn Ads service allows businesses to advertise on LinkedIn. As a marketing partner of LinkedIn, Octoboard can collect LinkedIn Ads data and provide information on ad spend and efficiency. Combine this information with dashboards, templates and reports from Google Ads, Facebook Ads and other Paid Advertising platforms to have a complete picture of advertising for your business and clients.
LinkedIn Ads metrics are grouped into the following areas:
Use our pre-build templates to create dashboards and reports for your team and clients.
LinkedIn Ads metrics are grouped into the following areas:
- Campaign rankings
- Ad performance - impressions, clicks, conversions, CTR
- Costs and ROI - ad spend, cost per conversion, return on ad spend
Use our pre-build templates to create dashboards and reports for your team and clients.
Hinweise
To connect to LinkedIn Ads enter your usual LinkedIn details. Octoboard only require read-only access.
LINKEDIN ADS VORLAGEN
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LINKEDIN ADS PPC DASHBOARD TEMPLATE
LinkedIn Ads PPC dashboard template for clients - Overview
DIESE VORLAGE VERWENDEN
Klicken für Details....
LINKEDIN ADS PPC TEMPLATE (REPORT)
LinkedIn Ads PPC report template for clients - Overview
DIESE VORLAGE VERWENDEN
Klicken für Details....
LINKEDIN ADS CLICKS, OPENS, IMPRESSIONS
Generic LinkedIn Ads metrics - clicks, opens, impressions
DIESE VORLAGE VERWENDEN
Klicken für Details....
LINKEDIN ADS ENGAGEMENT METRICS
Generic LinkedIn Ads engagement report
DIESE VORLAGE VERWENDEN
Klicken für Details....
LINKEDIN ADS VIDEO METRICS
Generic LinkedIn Ads Video report - plays, views, completions.
DIESE VORLAGE VERWENDEN
Klicken für Details....
LINKEDIN ADS VIRAL CLICKS, OPENS, IMPRESSIONS
Viral LinkedIn Ads metrics - clicks, opens, impressions
DIESE VORLAGE VERWENDEN
Klicken für Details....
LINKEDIN ADS VIRAL ENGAGEMENT METRICS
Viral LinkedIn Ads engagement metrics
DIESE VORLAGE VERWENDEN
Klicken für Details....
LINKEDIN ADS VIRAL VIDEO METRICS
Viral LinkedIn Ads Video metrics
DIESE VORLAGE VERWENDEN
Klicken für Details....
LINKEDIN ADS ENGAGEMENT (REPORT)
LinkedIn Ads Engagement report for sponsored content
DIESE VORLAGE VERWENDEN
LINKEDIN ADS MESSGRÖSSEN
WERBEKAMPAGNEN
Ad campaigns ranked by impressions.
Beschreibung
LinkedIn ads campaigns with impressions, clicks and cost. Campaigns are ranked by impressions.
DIESE METRIK VERWENDEN
IMPRESSIONEN UND KLICKS
Number of impressions and clicks over time
Beschreibung
Total number of clicks and impressions received from your LinkedIn ads.
DIESE METRIK VERWENDEN
IMPRESSIONEN
Number of impressions over time
Beschreibung
Total number of times people saw your LinkedIn ads.
DIESE METRIK VERWENDEN
KLICKS
Clicks received by your ads
Beschreibung
Total number of clicks on your LinkedIn ads.
DIESE METRIK VERWENDEN
KONVERTIERUNGEN
Number of actions taken after seeing your ads
Beschreibung
Total number of times people took desired actions after clicking on your ads.
DIESE METRIK VERWENDEN
KLICKRATE
Your LinkedIn ads click-through ratio
Beschreibung
Click-through ratio tells you how often people click on your ads and visit your site after viewing your ads. It is calculated by dividing click count by the impression count.
CTR = Clicks / Impressions
DIESE METRIK VERWENDEN
KONVERTIERUNGSRATE
Conversion rate - ratio of clicks that lead to conversion
Beschreibung
It is calculated by dividing the total number of conversions by the total number of clicks.
Conversion Rate = Total Conversions / Clicks
DIESE METRIK VERWENDEN
KOSTEN
LinkedIn Ads spend per period
Beschreibung
Total amount you spent on LinkedIn ads in an aggregation period.
DIESE METRIK VERWENDEN
KOSTEN INSGESAMT
Total LinkedIn Ads spend
Beschreibung
Total amount you spent on impressions, clicks and conversions from LinkedIn ads.
DIESE METRIK VERWENDEN
CPC
Cost per click
Beschreibung
Cost per ad click over a period of time.
DIESE METRIK VERWENDEN
KOSTEN PRO KONVERTIERUNG
Average amount spent on conversion
Beschreibung
Cost per conversion is calculated by dividing the total spent by the number of conversions.
Cost per Conversion = Ad Spend / Number of Conversions
DIESE METRIK VERWENDEN
UMSATZ
LinkedIn Ads revenue
DIESE METRIK VERWENDEN
ROAS
Return on Ad spend
Beschreibung
Return On Advertising Spend, (ROAS), is a marketing metric that measures the efficacy of a digital advertising campaign.
ROAS = Total Revenue / Ad Spend
DIESE METRIK VERWENDEN
CPM
Cost per 1000 impressions over time (CPM).
DIESE METRIK VERWENDEN
SENDS
The count of sends of Sponsored Messaging ads. Sponsored Messaging ads only.
DIESE METRIK VERWENDEN
OPENS
The count of opens of Sponsored Messaging ads. Sponsored Messaging ads only.
DIESE METRIK VERWENDEN
ACTION CLICKS
The count of clicks on the action button of the Sponsored Messaging ad. Sponsored Messaging ads only.
DIESE METRIK VERWENDEN
AD UNIT CLICKS
The count of clicks on the ad unit displayed alongside the Sponsored Messaging ad. Sponsored Messaging ads only.
DIESE METRIK VERWENDEN
TEXT URL CLICKS
The count of clicks on any links (anchor tags) that were included in the body of the Sponsored Messaging ad. Sponsored Messaging ads only.
DIESE METRIK VERWENDEN
LEAD MAIL CONTACT SHARES
The number of times users shared contact info through the One Click Lead Gen for Sponsored Messaging ads. Sponsored Messaging ads only.
DIESE METRIK VERWENDEN
LEAD MAIL INTERESTED CLICKS
The count of Sponsored Messaging ad recipients who clicked to demonstrate interest. Sponsored Messaging ads only.
DIESE METRIK VERWENDEN
LEAD FORM OPENS
The count of times users opened the lead form for a One Click Lead Gen campaign.
DIESE METRIK VERWENDEN
LEADS
The count of leads generated through One Click Lead Gen.
DIESE METRIK VERWENDEN
POST CLICK CONVERSIONS
Total number of times users took a desired action after clicking on your ad. When conversions cannot be attributed to individual users, group level attribution or estimation may be used.
DIESE METRIK VERWENDEN
POST VIEW CONVERSIONS
Total number of times users took a desired action after seeing your ad. When conversions cannot be attributed to individual users, group level attribution or estimation may be used.
DIESE METRIK VERWENDEN
APPROXIMATE UNIQUE IMPRESSIONS
The estimated number of unique member accounts with at least one impression. Some offsite traffic is excluded from this metric, so it may be underestimated for campaigns running on the LinkedIn Audience Network.
DIESE METRIK VERWENDEN
AVERAGE FREQUENCY
Average Frequency = Impressions / Approximate Unique Impressions
DIESE METRIK VERWENDEN
LANDING PAGE CLICKS
The count of clicks which take the user to the creative landing page.
DIESE METRIK VERWENDEN
COMPANY PAGE CLICKS
The count of clicks to view the company page.
DIESE METRIK VERWENDEN
COST PER LANDING PAGE CLICK
Cost per landing page click
DIESE METRIK VERWENDEN
COST PER COMPANY PAGE CLICK
Cost per company page click
DIESE METRIK VERWENDEN
CARD CLICKS
The number of clicks for each card of a carousel ad. The first card click of the carousel ad results in an immediate cardClick and click, whereas scrolling to other cards and clicking will count as additional cardClick.
DIESE METRIK VERWENDEN
CARD IMPRESSIONS
The number of impressions shown for each card of a carousel ad. The first card of the carousel ad results in an immediate cardImpression and impression, whereas scrolling to other cards will count as additional cardImpressions.
DIESE METRIK VERWENDEN
TOTAL ENGAGEMENTS
The count of all user interactions with the ad unit.
DIESE METRIK VERWENDEN
BINDUNGSRATE
Engagement Rate = totalEngagements/Impressions
DIESE METRIK VERWENDEN
OTHER ENGAGEMENTS
The count of user interactions with the ad unit that do not fit into any other more specific category.
DIESE METRIK VERWENDEN
REACTIONS
The count of positive reactions on Sponsored Content which can capture, like, interest, praise, and other responses.
DIESE METRIK VERWENDEN
GEFÄLLT MIR-ANGABEN
The count of likes. Sponsored Content only.
DIESE METRIK VERWENDEN
FOLLOWS
The count of follows. Sponsored Content and Follower ads only.
DIESE METRIK VERWENDEN
BEMERKUNGEN
The count of comments. Sponsored Content only.
DIESE METRIK VERWENDEN
COMMENT LIKES
The count of likes of a comment. Sponsored Content only.
DIESE METRIK VERWENDEN
GETEILTE BEITRÄGE
The count of shares. Sponsored Content only.
DIESE METRIK VERWENDEN
FULL SCREEN PLAYS
Number of times members click on the full screen button or on the video(mobile only) to go into full screen mode.
DIESE METRIK VERWENDEN
VIDEO-ANSICHTEN
A video ad playing for at least 2 continuous seconds 50% in-view, or a click on the CTA, whichever comes first. An interaction with the video (like going to fullscreen mode) does not count as a view.
DIESE METRIK VERWENDEN
VIDEO STARTS
The count of video ads that were started by users.
DIESE METRIK VERWENDEN
VIDEO COMPLETIONS
The count of video ads that played 97-100% of the video. This includes watches that skipped to this point if the serving location is ON_SITE.
DIESE METRIK VERWENDEN
VIDEO FIRST QUARTILE COMPLETIONS
The count of video ads that played through the first quartile of the video. This includes watches that skipped to this point if the serving location is ON_SITE.
DIESE METRIK VERWENDEN
VIDEO MIDPOINT COMPLETIONS
The count of video ads that played through the midpoint of the video. This includes watches that skipped to this point if the serving location is ON_SITE.
DIESE METRIK VERWENDEN
VIDEO THIRD QUARTILE COMPLETIONS
The count of video ads that played through the third quartile of the video. This includes watches that skipped to this point if the serving location is ON_SITE.
DIESE METRIK VERWENDEN
VIRAL CLICKS
The count of clicks on viral impressions. Sponsored Content only.
DIESE METRIK VERWENDEN
VIRALE IMPRESSIONEN
The count of viral impressions for this activity. Viral impressions are those resulting from users sharing sponsored content to their own network of connections. Viral impressions are not counted as regular impressions. Sponsored Content only.
DIESE METRIK VERWENDEN
VIRAL CONVERSIONS
The count of conversions that are attributed to your ads driven by a viral event.
DIESE METRIK VERWENDEN
VIRAL POST CLICK CONVERSIONS
The count of post-click conversions that are attributed to your ads driven by a viral click
DIESE METRIK VERWENDEN
VIRAL POST VIEW CONVERSIONS
The count of post-view conversions that are attributed to your ads driven by a viral impression.
DIESE METRIK VERWENDEN
VIRAL LANDING PAGE CLICKS
The count of clicks on viral impressions to take the user to the creative landing page. Sponsored Content only.
DIESE METRIK VERWENDEN
VIRAL COMPANY PAGE CLICKS
The count of clicks to view the company page from viral impressions for this activity. Sponsored Content only.
DIESE METRIK VERWENDEN
VIRAL CARD CLICKS
The number of viralClicks for each card of a carousel ad. The first viralCardClick of the carousel ad results in an immediate viralCardClick and viralClick, whereas scrolling to other cards and clicking will count as additional viralCardClick.
DIESE METRIK VERWENDEN
VIRAL CARD IMPRESSIONS
The number of viralImpressions shown for each card of a carousel ad. The first card of the carousel ad results in an immediate viralCardImpression and viralImpression, whereas scrolling to other cards will count as additional viralCardImpressions.
DIESE METRIK VERWENDEN
VIRAL LEAD FORM OPENS
The count of times users opened the lead form for viral impressions from a Lead Gen campaign.
DIESE METRIK VERWENDEN
VIRAL LEADS
The count of leads generated through One Click Lead Gen from viral impressions for this activity.
DIESE METRIK VERWENDEN
VIRAL TOTAL ENGAGEMENTS
The count of all user interactions with a viral ad unit. Sponsored Content only.
DIESE METRIK VERWENDEN
VIRAL OTHER ENGAGEMENTS
The count of user interactions with viral impressions that do not fit into any other more specific category. Sponsored Content only.
DIESE METRIK VERWENDEN
VIRAL REACTIONS
The count of positive reactions on viral Sponsored Content which can capture like, interest, praise, and other responses.
DIESE METRIK VERWENDEN
VIRAL LIKES
The count of likes from viral impressions for this activity. Sponsored Content only.
DIESE METRIK VERWENDEN
VIRAL FOLLOWS
The count of follows from viral impressions for this activity. Sponsored Content only.
DIESE METRIK VERWENDEN
VIRAL COMMENTS
The count of comments from viral impressions for this activity. Sponsored Content only.
DIESE METRIK VERWENDEN
VIRAL COMMENT LIKES
The count of likes on comments from viral impressions for this activity. Sponsored Content only.
DIESE METRIK VERWENDEN
VIRAL SHARES
The count of shares from viral impressions for this activity. Sponsored Content only.
DIESE METRIK VERWENDEN
VIRAL FULL SCREEN PLAYS
Number of times members click on the full screen button or on the video(mobile only) to go into full screen mode.
DIESE METRIK VERWENDEN
VIRAL VIDEO VIEWS
A viral video ad playing for at least 2 continuous seconds 50% in-view, or a click on the CTA, whichever comes first. An interaction with the video (like going to full screen mode) does not count as a view.
DIESE METRIK VERWENDEN
VIRAL VIDEO STARTS
The count of viral video ads that were started by users. Since viral videos are automatically played for ON_SITE, this will be the same as viralImpressions if the servingLocation is ON_SITE.
DIESE METRIK VERWENDEN
VIRAL VIDEO COMPLETIONS
The count of viral video ads that played 97-100% of the video. This includes watches that skipped to this point.
DIESE METRIK VERWENDEN
VIRAL VIDEO FIRST QUARTILE COMPLETIONS
The count of viral video ads that played through the first quartile of the video. This includes watches that skipped to this point.
DIESE METRIK VERWENDEN
VIRAL VIDEO MIDPOINT COMPLETIONS
The count of viral video ads that played through the midpoint of the video. This includes watches that skipped to this point.
DIESE METRIK VERWENDEN
VIRAL VIDEO THIRD QUARTILE COMPLETIONS
The count of viral video ads that played through the third quartile of the video. This includes watches that skipped to this point.
DIESE METRIK VERWENDEN
Kunden, die LinkedIn Ads Dashboard
verwenden, sind auch mit diesen Anwendungen verbunden
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