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AUTOMATISIERTE BERICHTSVORLAGEN

Wählen Sie eine Vorlage aus und verwenden Sie unsere Reporting-Tools für Vertrieb, Finanzen, SEO und PPC, um automatisierte Berichte oder Online-Marketing-Dashboards zu erstellen.
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HOME / DASHBOARDS / LINKEDIN ADS

LINKEDIN ADS DASHBOARD

LinkedIn Ads data covering campaigns, ad spend and ROI.

Octoboard data dashboard: Linkedin ads application dashboard
LinkedIn Ads service allows businesses to advertise on LinkedIn. As a marketing partner of LinkedIn, Octoboard can collect LinkedIn Ads data and provide information on ad spend and efficiency. Combine this information with dashboards, templates and reports from Google Ads, Facebook Ads and other Paid Advertising platforms to have a complete picture of advertising for your business and clients.

LinkedIn Ads metrics are grouped into the following areas:

  • Campaign rankings
  • Ad performance - impressions, clicks, conversions, CTR
  • Costs and ROI - ad spend, cost per conversion, return on ad spend

Use our pre-build templates to create dashboards and reports for your team and clients.
Hinweise
To connect to LinkedIn Ads enter your usual LinkedIn details. Octoboard only require read-only access.
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12-Sept-22
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LINKEDIN ADS VORLAGEN

Klicken für Details....
OCTOBOARD dashboards, templates and reports gallery: Linkedin ads ppc dashboard for agencies

LINKEDIN ADS PPC DASHBOARD TEMPLATE

LinkedIn Ads PPC dashboard template for clients - Overview
DIESE VORLAGE VERWENDEN
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OCTOBOARD dashboards, templates and reports gallery: Linkedin ads ppc automated ppc report for agencies

LINKEDIN ADS PPC TEMPLATE (REPORT)

LinkedIn Ads PPC report template for clients - Overview
DIESE VORLAGE VERWENDEN
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OCTOBOARD dashboards, templates and reports gallery: Linkedin ads automated report template

LINKEDIN ADS CLICKS, OPENS, IMPRESSIONS

Generic LinkedIn Ads metrics - clicks, opens, impressions
DIESE VORLAGE VERWENDEN
Klicken für Details....
OCTOBOARD dashboards, templates and reports gallery: Linkedin ads ppc engagement report

LINKEDIN ADS ENGAGEMENT METRICS

Generic LinkedIn Ads engagement report
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OCTOBOARD dashboards, templates and reports gallery: Linkedin ads video performance report

LINKEDIN ADS VIDEO METRICS

Generic LinkedIn Ads Video report - plays, views, completions.
DIESE VORLAGE VERWENDEN
Klicken für Details....
OCTOBOARD dashboards, templates and reports gallery: Linkedin viral ads report

LINKEDIN ADS VIRAL CLICKS, OPENS, IMPRESSIONS

Viral LinkedIn Ads metrics - clicks, opens, impressions
DIESE VORLAGE VERWENDEN
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OCTOBOARD dashboards, templates and reports gallery: Linkedin ads viral engagement report

LINKEDIN ADS VIRAL ENGAGEMENT METRICS

Viral LinkedIn Ads engagement metrics
DIESE VORLAGE VERWENDEN
Klicken für Details....
OCTOBOARD dashboards, templates and reports gallery: Linkedin viral video ads report

LINKEDIN ADS VIRAL VIDEO METRICS

Viral LinkedIn Ads Video metrics
DIESE VORLAGE VERWENDEN
Klicken für Details....
OCTOBOARD dashboards, templates and reports gallery: Linkedin ads automated engagement data report

LINKEDIN ADS ENGAGEMENT (REPORT)

LinkedIn Ads Engagement report for sponsored content
DIESE VORLAGE VERWENDEN

LINKEDIN ADS MESSGRÖSSEN

WERBEKAMPAGNEN

Ad campaigns ranked by impressions.
Beschreibung
LinkedIn ads campaigns with impressions, clicks and cost. Campaigns are ranked by impressions.
DIESE METRIK VERWENDEN

IMPRESSIONEN UND KLICKS

Number of impressions and clicks over time
Beschreibung
Total number of clicks and impressions received from your LinkedIn ads.
DIESE METRIK VERWENDEN

IMPRESSIONEN

Number of impressions over time
Beschreibung
Total number of times people saw your LinkedIn ads.
DIESE METRIK VERWENDEN

KLICKS

Clicks received by your ads
Beschreibung
Total number of clicks on your LinkedIn ads.
DIESE METRIK VERWENDEN

KONVERTIERUNGEN

Number of actions taken after seeing your ads
Beschreibung
Total number of times people took desired actions after clicking on your ads.
DIESE METRIK VERWENDEN

KLICKRATE

Your LinkedIn ads click-through ratio
Beschreibung
Click-through ratio tells you how often people click on your ads and visit your site after viewing your ads. It is calculated by dividing click count by the impression count.

CTR = Clicks / Impressions
DIESE METRIK VERWENDEN

KONVERTIERUNGSRATE

Conversion rate - ratio of clicks that lead to conversion
Beschreibung
It is calculated by dividing the total number of conversions by the total number of clicks.

Conversion Rate = Total Conversions / Clicks
DIESE METRIK VERWENDEN

KOSTEN

LinkedIn Ads spend per period
Beschreibung
Total amount you spent on LinkedIn ads in an aggregation period.
DIESE METRIK VERWENDEN

KOSTEN INSGESAMT

Total LinkedIn Ads spend
Beschreibung
Total amount you spent on impressions, clicks and conversions from LinkedIn ads.
DIESE METRIK VERWENDEN

CPC

Cost per click
Beschreibung
Cost per ad click over a period of time.
DIESE METRIK VERWENDEN

KOSTEN PRO KONVERTIERUNG

Average amount spent on conversion
Beschreibung
Cost per conversion is calculated by dividing the total spent by the number of conversions.

Cost per Conversion = Ad Spend / Number of Conversions
DIESE METRIK VERWENDEN

UMSATZ

LinkedIn Ads revenue
DIESE METRIK VERWENDEN

ROAS

Return on Ad spend
Beschreibung
Return On Advertising Spend, (ROAS), is a marketing metric that measures the efficacy of a digital advertising campaign.

ROAS = Total Revenue / Ad Spend
DIESE METRIK VERWENDEN

CPM

Cost per 1000 impressions over time (CPM).
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SENDS

The count of sends of Sponsored Messaging ads. Sponsored Messaging ads only.
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OPENS

The count of opens of Sponsored Messaging ads. Sponsored Messaging ads only.
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ACTION CLICKS

The count of clicks on the action button of the Sponsored Messaging ad. Sponsored Messaging ads only.
DIESE METRIK VERWENDEN

AD UNIT CLICKS

The count of clicks on the ad unit displayed alongside the Sponsored Messaging ad. Sponsored Messaging ads only.
DIESE METRIK VERWENDEN

TEXT URL CLICKS

The count of clicks on any links (anchor tags) that were included in the body of the Sponsored Messaging ad. Sponsored Messaging ads only.
DIESE METRIK VERWENDEN

LEAD MAIL CONTACT SHARES

The number of times users shared contact info through the One Click Lead Gen for Sponsored Messaging ads. Sponsored Messaging ads only.
DIESE METRIK VERWENDEN

LEAD MAIL INTERESTED CLICKS

The count of Sponsored Messaging ad recipients who clicked to demonstrate interest. Sponsored Messaging ads only.
DIESE METRIK VERWENDEN

LEAD FORM OPENS

The count of times users opened the lead form for a One Click Lead Gen campaign.
DIESE METRIK VERWENDEN

LEADS

The count of leads generated through One Click Lead Gen.
DIESE METRIK VERWENDEN

POST CLICK CONVERSIONS

Total number of times users took a desired action after clicking on your ad. When conversions cannot be attributed to individual users, group level attribution or estimation may be used.
DIESE METRIK VERWENDEN

POST VIEW CONVERSIONS

Total number of times users took a desired action after seeing your ad. When conversions cannot be attributed to individual users, group level attribution or estimation may be used.
DIESE METRIK VERWENDEN

APPROXIMATE UNIQUE IMPRESSIONS

The estimated number of unique member accounts with at least one impression. Some offsite traffic is excluded from this metric, so it may be underestimated for campaigns running on the LinkedIn Audience Network.
DIESE METRIK VERWENDEN

AVERAGE FREQUENCY

Average Frequency = Impressions / Approximate Unique Impressions
DIESE METRIK VERWENDEN

LANDING PAGE CLICKS

The count of clicks which take the user to the creative landing page.
DIESE METRIK VERWENDEN

COMPANY PAGE CLICKS

The count of clicks to view the company page.
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COST PER LANDING PAGE CLICK

Cost per landing page click
DIESE METRIK VERWENDEN

COST PER COMPANY PAGE CLICK

Cost per company page click
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CARD CLICKS

The number of clicks for each card of a carousel ad. The first card click of the carousel ad results in an immediate cardClick and click, whereas scrolling to other cards and clicking will count as additional cardClick.
DIESE METRIK VERWENDEN

CARD IMPRESSIONS

The number of impressions shown for each card of a carousel ad. The first card of the carousel ad results in an immediate cardImpression and impression, whereas scrolling to other cards will count as additional cardImpressions.
DIESE METRIK VERWENDEN

TOTAL ENGAGEMENTS

The count of all user interactions with the ad unit.
DIESE METRIK VERWENDEN

BINDUNGSRATE

Engagement Rate = totalEngagements/Impressions
DIESE METRIK VERWENDEN

OTHER ENGAGEMENTS

The count of user interactions with the ad unit that do not fit into any other more specific category.
DIESE METRIK VERWENDEN

REACTIONS

The count of positive reactions on Sponsored Content which can capture, like, interest, praise, and other responses.
DIESE METRIK VERWENDEN

GEFÄLLT MIR-ANGABEN

The count of likes. Sponsored Content only.
DIESE METRIK VERWENDEN

FOLLOWS

The count of follows. Sponsored Content and Follower ads only.
DIESE METRIK VERWENDEN

BEMERKUNGEN

The count of comments. Sponsored Content only.
DIESE METRIK VERWENDEN

COMMENT LIKES

The count of likes of a comment. Sponsored Content only.
DIESE METRIK VERWENDEN

GETEILTE BEITRÄGE

The count of shares. Sponsored Content only.
DIESE METRIK VERWENDEN

FULL SCREEN PLAYS

Number of times members click on the full screen button or on the video(mobile only) to go into full screen mode.
DIESE METRIK VERWENDEN

VIDEO-ANSICHTEN

A video ad playing for at least 2 continuous seconds 50% in-view, or a click on the CTA, whichever comes first. An interaction with the video (like going to fullscreen mode) does not count as a view.
DIESE METRIK VERWENDEN

VIDEO STARTS

The count of video ads that were started by users.
DIESE METRIK VERWENDEN

VIDEO COMPLETIONS

The count of video ads that played 97-100% of the video. This includes watches that skipped to this point if the serving location is ON_SITE.
DIESE METRIK VERWENDEN

VIDEO FIRST QUARTILE COMPLETIONS

The count of video ads that played through the first quartile of the video. This includes watches that skipped to this point if the serving location is ON_SITE.
DIESE METRIK VERWENDEN

VIDEO MIDPOINT COMPLETIONS

The count of video ads that played through the midpoint of the video. This includes watches that skipped to this point if the serving location is ON_SITE.
DIESE METRIK VERWENDEN

VIDEO THIRD QUARTILE COMPLETIONS

The count of video ads that played through the third quartile of the video. This includes watches that skipped to this point if the serving location is ON_SITE.
DIESE METRIK VERWENDEN

VIRAL CLICKS

The count of clicks on viral impressions. Sponsored Content only.
DIESE METRIK VERWENDEN

VIRALE IMPRESSIONEN

The count of viral impressions for this activity. Viral impressions are those resulting from users sharing sponsored content to their own network of connections. Viral impressions are not counted as regular impressions. Sponsored Content only.
DIESE METRIK VERWENDEN

VIRAL CONVERSIONS

The count of conversions that are attributed to your ads driven by a viral event.
DIESE METRIK VERWENDEN

VIRAL POST CLICK CONVERSIONS

The count of post-click conversions that are attributed to your ads driven by a viral click
DIESE METRIK VERWENDEN

VIRAL POST VIEW CONVERSIONS

The count of post-view conversions that are attributed to your ads driven by a viral impression.
DIESE METRIK VERWENDEN

VIRAL LANDING PAGE CLICKS

The count of clicks on viral impressions to take the user to the creative landing page. Sponsored Content only.
DIESE METRIK VERWENDEN

VIRAL COMPANY PAGE CLICKS

The count of clicks to view the company page from viral impressions for this activity. Sponsored Content only.
DIESE METRIK VERWENDEN

VIRAL CARD CLICKS

The number of viralClicks for each card of a carousel ad. The first viralCardClick of the carousel ad results in an immediate viralCardClick and viralClick, whereas scrolling to other cards and clicking will count as additional viralCardClick.
DIESE METRIK VERWENDEN

VIRAL CARD IMPRESSIONS

The number of viralImpressions shown for each card of a carousel ad. The first card of the carousel ad results in an immediate viralCardImpression and viralImpression, whereas scrolling to other cards will count as additional viralCardImpressions.
DIESE METRIK VERWENDEN

VIRAL LEAD FORM OPENS

The count of times users opened the lead form for viral impressions from a Lead Gen campaign.
DIESE METRIK VERWENDEN

VIRAL LEADS

The count of leads generated through One Click Lead Gen from viral impressions for this activity.
DIESE METRIK VERWENDEN

VIRAL TOTAL ENGAGEMENTS

The count of all user interactions with a viral ad unit. Sponsored Content only.
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VIRAL OTHER ENGAGEMENTS

The count of user interactions with viral impressions that do not fit into any other more specific category. Sponsored Content only.
DIESE METRIK VERWENDEN

VIRAL REACTIONS

The count of positive reactions on viral Sponsored Content which can capture like, interest, praise, and other responses.
DIESE METRIK VERWENDEN

VIRAL LIKES

The count of likes from viral impressions for this activity. Sponsored Content only.
DIESE METRIK VERWENDEN

VIRAL FOLLOWS

The count of follows from viral impressions for this activity. Sponsored Content only.
DIESE METRIK VERWENDEN

VIRAL COMMENTS

The count of comments from viral impressions for this activity. Sponsored Content only.
DIESE METRIK VERWENDEN

VIRAL COMMENT LIKES

The count of likes on comments from viral impressions for this activity. Sponsored Content only.
DIESE METRIK VERWENDEN

VIRAL SHARES

The count of shares from viral impressions for this activity. Sponsored Content only.
DIESE METRIK VERWENDEN

VIRAL FULL SCREEN PLAYS

Number of times members click on the full screen button or on the video(mobile only) to go into full screen mode.
DIESE METRIK VERWENDEN

VIRAL VIDEO VIEWS

A viral video ad playing for at least 2 continuous seconds 50% in-view, or a click on the CTA, whichever comes first. An interaction with the video (like going to full screen mode) does not count as a view.
DIESE METRIK VERWENDEN

VIRAL VIDEO STARTS

The count of viral video ads that were started by users. Since viral videos are automatically played for ON_SITE, this will be the same as viralImpressions if the servingLocation is ON_SITE.
DIESE METRIK VERWENDEN

VIRAL VIDEO COMPLETIONS

The count of viral video ads that played 97-100% of the video. This includes watches that skipped to this point.
DIESE METRIK VERWENDEN

VIRAL VIDEO FIRST QUARTILE COMPLETIONS

The count of viral video ads that played through the first quartile of the video. This includes watches that skipped to this point.
DIESE METRIK VERWENDEN

VIRAL VIDEO MIDPOINT COMPLETIONS

The count of viral video ads that played through the midpoint of the video. This includes watches that skipped to this point.
DIESE METRIK VERWENDEN

VIRAL VIDEO THIRD QUARTILE COMPLETIONS

The count of viral video ads that played through the third quartile of the video. This includes watches that skipped to this point.
DIESE METRIK VERWENDEN