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HOME / DASHBOARDS / GOOGLE ADS

GOOGLE ADS DASHBOARD

Google Ads performance, cost vs revenue, return on investment and ad ranking.

Octoboard data dashboard: Google adwords dashboard template
Connect to Google Analytics account and select Property to monitor. Track costs, return on investment, reach and individual ad performance.
Tipps
We recommend grouping metrics and widgets into the following areas:

  • Real-time performance
  • Reach and user actions
  • Google Ads return on investment
Hinweise
Use your standard Google Ads login to start collecting data. Octoboard only requires read-only access.
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GOOGLE ADS VORLAGEN

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OCTOBOARD dashboards, templates and reports gallery: Octoboard google adwords performance dashboard

GOOGLE ADS PPC DASHBOARD

Google Ads template for PPC dashboard: reach, ctr, cost.
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OCTOBOARD dashboards, templates and reports gallery: Octoboard google adwords performance report

GOOGLE ADS PPC OVERVIEW (REPORT)

Google Ads template for PPC report: reach, ctr, cost.
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OCTOBOARD dashboards, templates and reports gallery: Octoboard google ads audience overview

GOOGLE ADS PPC TEMPLATE - AUDIENCE

Google Ads PPC template for dashboard - performance by audience
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OCTOBOARD dashboards, templates and reports gallery: Octoboard google ads cost

GOOGLE ADS PPC TEMPLATE - COST

Google Ads PPC template for dashboard - PPC reach and cost
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OCTOBOARD dashboards, templates and reports gallery: Google ads keywords report template

GOOGLE ADS PPC KEYWORDS (REPORT)

Google Ads template for PPC report: groups and keywords
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OCTOBOARD dashboards, templates and reports gallery: Google ads automated report template traffic audience

GOOGLE ADS PPC AUDIENCE (REPORT)

Google Ads template for PPC report: audience
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GOOGLE ADS MESSGRÖSSEN

Can I track my Google Ads performance in real-time?
There is a number of metrics that can be viewed together on a daily basis as part of a dashboard. Google makes it easy to switch between views for Ad Group, Ad Campaign full Google Ads account. We have grouped the following statistics for live view display and real-time tracking: IMPRESSIONS, CLICK-THROUGH RATE and COST PER CLICK.

IMPRESSIONS AND CLICKS

Ad Impression, Clicks and Click-Through Rate over time.
Beschreibung
Impressions is the number of times your ads have been displayed to your audience.

Clicks is the number of times users clicked on your Google ads.

Click-Through Rate (CTR) is the ratio of ad clicks relative to Impressions

CTR = Total Ad Clicks % Impressions
Tipps
Select ad account, ad campaign or an individual ad in the widget configuration screen.
DIESE METRIK VERWENDEN

COST OVERVIEW

Ad Cost, Cost Per Click and Cost Per Transaction over time.
Beschreibung
Ad Cost is the total spend on your Ads and Campaigns.

Cost Per Click (CPC) - Ads spend divided by ad clicks.

CPC = Ads Spend / Ad Clicks


Cost Per Transaction - Ads spend divided by number of transactions.

Cost Per Action = Ads spend / Number of Transactions
DIESE METRIK VERWENDEN
How many people see my ads and how frequently?
REACH is a great metric. It tells you how many people are shown (reached by) your content (or ads). Not all networks report user counts. Instead, they report counts of views or IMPRESSIONS. Use REACH to evaluate and fine-tune definitions of your ad campaigns. It could be useful to correlated your REACH with user ACTIONS (such as clicks). If your content REACH grows but ACTION RATE declines this could be an indication of low content relevance. To improve relevance you should consider increasing Ad quality and/or fine-tune your Ad Campaign target audience settings.

IMPRESSIONS

Ads impressions over time.
Beschreibung
Impressions presented as value or historic trend - Line, Bar or Area graph.
DIESE METRIK VERWENDEN

CLICKS

Ads clicks over time.
Beschreibung
Ads campaign or ad group clicks over time (total number of times users have clicked on an ad to reach the property).
DIESE METRIK VERWENDEN

CTR

Click-Through Rate (CTR) over time.
Beschreibung
Click-Through Rate over time for all or selected campaigns or ad group (the number of clicks divided by the number of impressions for the ad).

CTR = Total Ad Clicks % Impressions
DIESE METRIK VERWENDEN
How much am I paying for Google Ads? Is it worth it?
Tracking cost of Ads over time is easy. Google provides such metrics as COST PER MILLE, COST PER CLICK and COST PER ACTION (explained below). Understanding if you are getting return on your Facebook Ad investment is a little more complicated. It is a good idea to correlate COST PER CLICK with dollar value of one Ad Click. Ad Click Dollar value can be calculated from CONVERSION RATE (percentage of site visits from Facebook that lead to conversion, such as product purchase) and Revenue that comes from conversions. CONVERSION RATES are available from Web Analytics applications such as Google Analytics that Octoboard also provide.

COST

Ads cost over time.
Beschreibung
Ads cost displayed as numeric value or in a graph tracking your spend over time.
DIESE METRIK VERWENDEN

TOTAL COST (DEPRECIATED)

Ads cost per aggregation period
DIESE METRIK VERWENDEN

COST PER MILLE

Cost per 1000 impressions (CPM) over time.
Beschreibung
Cost per thousand impressions over time (also known as Cost per mille or CPM). CPM = Ad cost / (Number of ad impressions / 1000).
DIESE METRIK VERWENDEN
Am I getting return on my Google Ads investment?
This is a great question to be able to answer. We have put together REVENUE PER CLICK metric that you can combine with COST PER CLICK. The names are self-explanatory. Put these metrics side-by-side in Octoboard and get smarter with your Paid Advertising investment. Hopefully your REVENUE is higher than COST with a big margin. If it is not, then you got a problem to fix.

COST PER CLICK

Cost Per Click over time.
Beschreibung
Cost per click over time for all or selected campaigns or ad group.

CPC = Ads Spend / Ad Clicks
Tipps
This is a very important metric. Place Revenue Per Click widget next to Cost Per click to view your Return On Investment trend. Alternatively, select Ads ROI widget.
DIESE METRIK VERWENDEN
Can I benchmark my ad performance?
Google Analytics can tell you how often ads are displayed and how often they are clicked. Combine above with COST-PER-CLICK and you get a great tool for ranking your ads. In Octoboard you can rank Campaigns and Ad Groups by comparing in real-time IMPRESSIONS, user ACTIONS (such as clicks) and COST. If click count decreases or COST goes up, you should look at fine-tuning your underperforming campaign and individual ads.

AD CAMPAIGN PERFORMANCE

Ad Campaign ranking by clicks.
Beschreibung
Ad campaign performance. Your top campaigns in the last period ranked by clicks.

Most effective campaigns shown at the top.
DIESE METRIK VERWENDEN

AD GROUP PERFORMANCE

Ad Group ranking by clicks.
Beschreibung
Ad group performance. Your top ad groups in the last period ranked by clicks.

Most effective ad groups shown at the top.
DIESE METRIK VERWENDEN

CONVERSIONS

Ad conversions over time.
Beschreibung
Total number of conversion for account, selected campaign, ad group or ad.
DIESE METRIK VERWENDEN

CONVERSION RATE

Ad conversion rate over time.
DIESE METRIK VERWENDEN

CONVERSION VALUE

Ad conversion value over time.
DIESE METRIK VERWENDEN

ROI

Return on paid ads investment.
Beschreibung
Return on Ad Investment over time using value of conversions and ad costs.
ROI = (Total Conversion Value / Total Ad Costs - 1) * 100%
DIESE METRIK VERWENDEN

COST PER CONVERSION

Cost per conversion.
DIESE METRIK VERWENDEN

VALUE PER CONVERSION

Value per conversion.
DIESE METRIK VERWENDEN

CONVERSION CATEGORIES

Categories ranked by number of conversions.
Beschreibung
Ad categories parameters in table format (Number of conversions, Conversion rate, Conversion value). Categories ranked by number of conversions.
DIESE METRIK VERWENDEN

AD ENGAGEMENT

Ad engagements over time.
Beschreibung
The number of engagements. An engagement is an instance of customer interaction with your ad (for example, expanding your ad lightbox).
DIESE METRIK VERWENDEN

AD ENGAGEMENT RATE

Ad engagement rate.
Beschreibung
Engagement rate for your ads over time.
DIESE METRIK VERWENDEN

AD PERFORMANCE BY DEVICE

Ad performance by device.
DIESE METRIK VERWENDEN

AD PERFORMANCE BY AGE

Ad performance by user age.
DIESE METRIK VERWENDEN

AD PERFORMANCE BY GENDER

Ad performance by gender.
DIESE METRIK VERWENDEN

KEYWORDS

Top 50 keywords ranked by clicks.
DIESE METRIK VERWENDEN

CLICKS BY COUNTRY

Map of countries ranked by ad clicks.
DIESE METRIK VERWENDEN
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