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HOME / DASHBOARDS / FACEBOOK ADS

FACEBOOK ADS DASHBOARD

Facebook Ads cost, performance, reach and ad campaign ranking.

Octoboard data dashboard: Facebook ads ppc dashboard
Connect to Facebook Ad account and select Campaigns, Ads or Ad sets and build your first dashboard. Track costs, each and individual ad performance.
Tipps
To start with Facebook Ads, consider selecting one of the following metric groups:

  • Real-time performance
  • Reach and user actions
  • Advertisement cost tracking
Hinweise
Use your standard Facebook login to start collecting data. Octoboard only requires read-only access.
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FACEBOOK ADS VORLAGEN

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OCTOBOARD dashboards, templates and reports gallery: Facebook ads ppc template

FACEBOOK ADS PPC

Facebook Ads cost and effectiveness
DIESE VORLAGE VERWENDEN
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OCTOBOARD dashboards, templates and reports gallery: Facebook ads ppc template for online dashboards

FACEBOOK ADS PPC DASHBOARD - PERFORMANCE

Facebook Ads template for PPC dashboard - Performance metrics
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OCTOBOARD dashboards, templates and reports gallery: Facebook ads automated report metrics

FACEBOOK ADS PPC PERFORMANCE TEMPLATE (REPORT)

Facebook Ads template for PPC report - Performance metrics
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OCTOBOARD dashboards, templates and reports gallery: Facebook ads spend metrics in marketing dashboard

FACEBOOK ADS PPC DASHBOARD - AD SPEND

Facebook Ads template for PPC dashboard - Ad Spend metrics
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OCTOBOARD dashboards, templates and reports gallery: Facebook ads engagement dashboard for marketeers

FACEBOOK ADS ENGAGEMENT

Facebook Ads template for PPC engagement - Posts and Page
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OCTOBOARD dashboards, templates and reports gallery: Facebook ads video metrics for marketing freelancers

FACEBOOK ADS VIDEO

Facebook Ads template for PPC video KPIs - automated report
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OCTOBOARD dashboards, templates and reports gallery: Facebook ads engagement template for automated reports

FACEBOOK ADS ENGAGEMENT (REPORT)

Facebook Ads template for PPC engagement - Posts and Page
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OCTOBOARD dashboards, templates and reports gallery: Facebook ads video kpis metrics for marketing reports

FACEBOOK ADS VIDEO (REPORT)

Facebook Ads template for PPC video - automated report
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OCTOBOARD dashboards, templates and reports gallery: Facebook ads performance metrics template

FACEBOOK ADS PERFORMANCE (REPORT)

Facebook Ads template for PPC performance - automated report
DIESE VORLAGE VERWENDEN
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OCTOBOARD dashboards, templates and reports gallery: Facebook ads spend reporting template

FACEBOOK ADS SPEND (REPORT)

Facebook Ads template for PPC spend - automated report
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FACEBOOK ADS MESSGRÖSSEN

Can I track my Facebook Ads performance in real-time?
There is a number of metrics that can be viewed together on a daily basis as part of a dashboard. Facebook makes it easy to switch between views for Ad Campaign, Individual Ads or full Facebook Ads Account. We have grouped the following statistics for live view display and real-time tracking: IMPRESSIONS, CLICKS, and CLICK-THROUGH RATE.

OVERVIEW

Ad Impressions and Clicks over time.
Beschreibung
Impressions is the number of times your ads have been displayed to your audience.

Clicks is the number of times Facebook users clicked on your Facebook Ads.

Click-Through Rate (CTR) is the ratio of ad clicks relative to Impressions

CTR = Total Ad Clicks % Impressions
Tipps
Select Account, Ad Campaign, Ad set or individual Ad in widget configuration screen.
DIESE METRIK VERWENDEN
How often are my ads displayed, to how many people and how frequently?
REACH is a great metric. It tells you how many people are shown (reached by) your content (or ads). Not all networks report user counts. Instead, they report counts of views or IMPRESSIONS. Use REACH to evaluate and fine-tune definitions of your ad campaigns. It could be useful to correlated your REACH with user ACTIONS (such as clicks). If your content REACH grows but ACTION RATE declines this could be an indication of low content relevance. To improve relevance you should consider increasing Ad quality and/or fine-tune your Ad Campaign target audience settings.

REACH

Ad Reach tracked over time.
Beschreibung
Reach gives you a measure of how many people were exposed to your message during an ad campaign. People may not always click on your ads, but they may be more likely to engage with your business when they see your message.

Your reach can be affected by your bid, budget and audience targeting.
DIESE METRIK VERWENDEN

IMPRESSIONS

Number of times your ads have been displayed to your audience.
Beschreibung
Shows ad impressions over time. The number of times an ad was viewed. With a few exceptions, an impression is counted each time an ad can be viewed when it enters a person's screen on Facebook.
DIESE METRIK VERWENDEN

FREQUENCY

Ads display frequency (per visitor) tracked over time.
Beschreibung
The average number of times each person saw your ad.

Frequency helps to build awareness and recall by showing your message to people in your target audience multiple times. Frequency may average 1 to 2 per ad set or may be much higher, depending on your budget, audience size and schedule.
Tipps
However, it's important to monitor frequency along with your results and relevance score to make sure the same people aren't seeing your ads too often during a campaign. If performance begins to drop as your frequency numbers rise, your target audience may be experiencing ad fatigue, and it may be wise to change your ad creative or targeting.
DIESE METRIK VERWENDEN
Do people react to my Facebook Ads?
It is a good idea to track Ad impressions over time and correlated it with actions taken by users. These actions could be likes, app installs, conversions and others. Increasing ACTION RATE and CLICK RATE is always a good thing. If these metrics degrade, it could be an indication of poor Ad quality or low Relevance. One way to fix that would be to fine-tune your Ad Campaign target audience settings.

ACTIONS OVERVIEW

Actions and Action Rate over time.
Beschreibung
Actions is the sum of page likes, app installs, conversions and others - taken by Facebook users after they have seen your ads.

Action Rate is the rate of Actions relative to total number of Facebook Ad Impressions

Actions Rate = Total Actions % Facebook Ad Impressions
DIESE METRIK VERWENDEN

ACTIONS

Actions (likes, app installs, conversions) over time.
Beschreibung
Shows number of actions taken by your audience after they have seen your ad. Actions include Page likes, app installs, conversions, event responses and more. For example, 2 Page likes and 2 comments would be counted as 4 actions
DIESE METRIK VERWENDEN

ACTION RATE

Action Rate tracked over time.
Beschreibung
Action Rate is the rate of Actions relative to total number of Facebook Ad Impressions

Actions Rate = Total Actions % Facebook Ad Impressions
DIESE METRIK VERWENDEN

TOTAL CLICKS

Total clicks over time.
Beschreibung
Shows number of times potential clients clicked on your ads over time.
DIESE METRIK VERWENDEN

CLICK-THROUGH RATE

Ads Click-Through Rate over time.
Beschreibung
Click-Through Rate (CTR) is the ratio of ad clicks relative to Impressions

CTR = Total Ad Clicks % Impressions
DIESE METRIK VERWENDEN
How much am I paying for Facebook Ads? Is it worth it?
Tracking cost of Ads over time is easy. Facebook provides such metrics as COST PER MILLE, COST PER CLICK and COST PER ACTION (explained below). Understanding if you are getting return on your Facebook Ad investment is a little more complicated. It is a good idea to correlate COST PER CLICK with dollar value of one Ad Click. Ad Click Dollar value can be calculated from CONVERSION RATE (percentage of site visits from Facebook that lead to conversion, such as product purchase) and Revenue that comes from conversions. CONVERSION RATES are available from Web Analytics applications such as Google Analytics that Octoboard will also track for you.

COST OVERVIEW

Ad Cost, Cost Per Click and Cost Per Action over time.
Beschreibung
Ad Cost is the total spend on your Facebook Ads and Campaigns.

Cost Per Click (CPC) - Facebook Ads spend divided by ad clicks.

CPC = Facebook Ads Spend / Ad Clicks


Cost Per Action - Facebook Ads spend divided by Facebook actions.

Cost Per Action = Facebook Ads / Facebook Actions
DIESE METRIK VERWENDEN

COST

Ad cost tracked over time.
Beschreibung
Shows Ad cost over time for your account or campaign.
DIESE METRIK VERWENDEN

COST PER MILLE

Cost per 1000 impressions over time (CPM).
Beschreibung
Tells you how much it costs you to display 1000 ad impressions (also called Cost Per Thousand or Cost Per Mille or CPM).

Online advertisers typically look at CPM as a performance measurement for the cost-efficiency and value of an ad campaign.
Tipps
On Facebook, Reach can be a more insightful metric than impressions, because it gives you a measure of how many people were exposed to your message and how efficiently you reached them. It's affected by how well your bid performed in the ad auction, your budget and the effectiveness of your audience targeting.
DIESE METRIK VERWENDEN

COST PER CLICK

Cost per Click (CPC) tracked over time.
Beschreibung
Cost per Click (CPC) tells you how much you per Facebook Ad click. CPC shows how much, on average, each link click costs you. CPC is a metric used in the online advertising industry for benchmarking ad efficiency and performance.

The metric is calculated as the total amount spent divided by link clicks.

CPC = Facebook Ads Spend / Ad Clicks
DIESE METRIK VERWENDEN

COST PER ACTION

Cost per Action (CPA) tracked over time.
Beschreibung
Cost per Action>/b> tells you how much you pay per Facebook action such as page likes, app installs, conversions and others.
DIESE METRIK VERWENDEN

ADS BY RELEVANCE

Ads ranked by relevance.
Beschreibung
Displays latest ads ranked by Relevance Score (RS). Relevance score is a number from 1 (low) to 10 (high) provided by Facebook that suggests how well the ad is expected to resonate with your audience.
Tipps
Select Facebook Ad account in the widget configuration screen.
DIESE METRIK VERWENDEN

ADS BY CLICK-THROUGH

Ads ranked by Click-Through Rate.
Beschreibung
Your top ads ranked by click-through rate (CTR).

CTR = Total Ad Clicks % Impressions
DIESE METRIK VERWENDEN

ADS BY ACTION RATE

Ads ranked by Action Rate.
Beschreibung
Your top ads ranked by action rate. Action rate is actions such as page likes, app installs, conversions and others ÷ by impressions in the date range.

Actions Rate = Total Actions % Facebook Ad Impressions
DIESE METRIK VERWENDEN

PAGE ENGAGEMENT

Number of user action on your page and posts.
Beschreibung
The total number of actions that people took on your Facebook Page and its posts, attributed to your ads.
DIESE METRIK VERWENDEN

PAGE LIKES

The number of likes of your Facebook Page attributed to your ads.
DIESE METRIK VERWENDEN

POST COMMENTS

The number of comments on your ads.
DIESE METRIK VERWENDEN

POST ENGAGEMENT

The total number of actions that people take involving your ads.
DIESE METRIK VERWENDEN

POST REACTIONS

The number of reactions on your ads.
Beschreibung
The reactions button on an ad allows people to share different reactions to its content: Like, Love, Haha, Wow, Sad or Angry.
DIESE METRIK VERWENDEN

POST SHARES

The number of shares of your ads.
Beschreibung
People can share your ads or posts on their own or friends' Timelines, in groups and on their own Pages.
DIESE METRIK VERWENDEN

VIDEO PLAYS

The number of times your video starts to play.
Beschreibung
This is counted for each impression of a video, and excludes replays. This metric is currently in development by Facebook.
DIESE METRIK VERWENDEN

THROUGH-PLAYS

The number of times your video was played to completion, or for at least 15 seconds.
Beschreibung
The number of times your video was played to completion, or for at least 15 seconds. This metric is in development.
DIESE METRIK VERWENDEN

AVERAGE WATCH TIME

The average time a video was played
Beschreibung
The average time a video was played, including any time spent replaying the video for a single impression.
DIESE METRIK VERWENDEN

CAMPAIGNS PERFORMANCE

Key performance metrics for your Ad Campaigns.
DIESE METRIK VERWENDEN

AD SETS PERFORMANCE

Key performance metrics for your Ad Sets.
DIESE METRIK VERWENDEN

CAMPAIGNS PAGE ENGAGEMENT

Engagement metrics for your page and posts by Campaign.
DIESE METRIK VERWENDEN

AD SETS PAGE ENGAGEMENT

Engagement metrics by Ad Set.
DIESE METRIK VERWENDEN

CAMPAIGNS VIDEO PERFORMANCE

Video metrics for your Ad Campaigns.
DIESE METRIK VERWENDEN

AD SETS VIDEO PERFORMANCE

Video metrics for your Ad Sets.
DIESE METRIK VERWENDEN

LEADS

Count of leads generated by Facebook ads.
DIESE METRIK VERWENDEN

FORM LEADS

Count of form leads over time.
DIESE METRIK VERWENDEN

LINK CLICKS

Clicks on ad links.
DIESE METRIK VERWENDEN
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