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HOME / DASHBOARDS / YANDEX METRICA

YANDEX METRICA DASHBOARD

Yandex Metrica web analytics dashboards for website audience, content analysis, traffic sources, eCommerce and general website performance monitoring.

Octoboard data dashboard: Yandex metrica dashboard
Connect to Yandex Metrica account and select website to monitor. Select any of our dashboards of add individual maps, graphs and charts to your dashboard.
Tips
Yandex Metrica provides a large number of web analytics metrics that can be viewed, filtered and segmented. We have selected the most suitable widgets for your dashboard and grouped them into the following areas:

  • Site performance
  • Traffic sources
  • Audience behavior
  • Content quality and page analysis
  • Conversions
  • Orders

Combine web analytics from Yandex with Google Analytics widgets.
Notes
Use your standard Yandex Metrica login to start collecting data. Select one of the websites to monitor. Octoboard only requires read-only access.

YANDEX METRICA TEMPLATES

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OCTOBOARD dashboards, templates and reports gallery: Yandex metrika traffic and audience dashboard

YANDEX TRAFFIC AND AUDIENCE

Key Yandex Metrica traffic and audience metrics
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OCTOBOARD dashboards, templates and reports gallery: Yandex metrika traffic metrics dashboard

YANDEX CONTENT AND ENGAGEMENT

Analysis of content and traffic sources by Yandex Metrica
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OCTOBOARD dashboards, templates and reports gallery: Yandex content performance report

YANDEX PAGE CONTENT

Website page content analysis from Yandex
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YANDEX METRICA METRICS

Can I track my website popularity over time?
Use standard web analytics metrics to track changes in site popularity. Performance is normally measured in sessions and unique user counts. These are high-level metrics. To get more insights, we recommend looking at AUDIENCE, TRAFFIC SOURCES and CONTENT widgets. They will help you to understand popularity of different content broken down by audience metrics and traffic sources.

OVERVIEW

Sessions, users and new user counts over time.
Description
The following 3 metrics make up the Yandex Metrika OVERVIEW widget:

Sessions - Total number of visits.
Unique users - Unique visitors to your site.
New users - Number of users visiting your site for the first time.
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SESSIONS

Number of visits to your site tracked over time.
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USERS

Visitors to your site tracked over time.
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NEW USERS

New users of your site.
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PAGE SESSIONS

Page performance ranking by views.
Description
Your popular pages sorted by number page views.
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Who visits my website? Do visitors find my content relevant?
Yandex Metrica provides a wealth of information about your website visitors. It will tell you your audience age and gender, where they come from, their interests, technology they use and more. Key feature of audience analytics is detailed breakdown by number of sessions, bounce rates and time on site. Use these widgets to understand how well your content resonates with different audiences.

AGE

Visitors age by sessions.
Description
These reports on users' basic socio-demographic characteristics are presented based on the information obtained using Crypta technology.
Tips
Only sessions of visitors whos age and gender have been identified are shown in this widget.
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PERFORMANCE BY AGE

Website performance by age groups.
Tips
Use this metric to understand how relevant is your content to different age groups.
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GENDER

Visitors' gender by sessions.
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PERFORMANCE BY GENDER

Website performance by gender.
Tips
Monitor relevancy of your content broken down by gender.
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VISITORS BY REGION

Sessions by countries and regions.
Description
Yandex can determine the geographical location of your site's users. This widget provides a world map with countries color-coded based on number of sessions.
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DEVICES

Visitor devices by sessions.
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DEVICE PERFORMANCE

Website performance by device group.
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BROWSERS

Visitor browsers by sessions.
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BROWSER PERFORMANCE

Website performance by browser.
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Is my website content getting better? Is it relevant to my visitors?
You can measure your content quality by monitoring TIME ON SITE, BOUNCE and EXIT RATE trends. Any drops or spikes may require investigation. It will be easy to correlate them to content modifications over time. If spikes are not related to content changes, perhaps it is due to sudden change in TRAFFIC SOURCES. Correlate BOUNCE and EXIT PAGES to TRAFFIC SOURCES; if irrelevant content is served to new audiences, your landing pages or ad campaigns settings may require fine-tuning.

TOP PAGES

Top pages ranking by unique users.
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LANDING PAGES

Landing pages ranked by sessions.
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LANDING PERFORMANCE

Landing page performance.
Description
Top landing pages with sessions, unique user counts and bounce rate details per page.
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EXIT PAGES

Exit page performance.
Description
Top exit pages with sessions, unique user counts and bounce rate details per page.
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BOUNCE RATE

Website bounce rate over time.
Description
Bounce rate - Percentage of sessions, during which at least one page view lasting less than 15 seconds took place.
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PAGE DEPTH

Page depth over time.
Description
Page depth - Number of pages viewed by users during visit.
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TIME ON SITE

Time spent on site tracked over time.
Description
Time on site - Average session duration in minutes and seconds.
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Where does my website traffic come from?
Traffic sources tell you what websites and social networks your audience comes from. Analyze it over time and use insights to understand what drives your traffic and where to focus your efforts to maximise it. We recommend looking deeper into audience traits from different traffic sources. Identify audience that engages with your content, paying customers or people with relevant interests and rank your sources accordingly. Then focus your efforts on sources with highest value.

SOURCES RANKING

Sources ranking by sessions.
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SITES

Source sites performance.
Description
Source sites traffic performance metrics - Sessions, Users, Bounce Rate, Time on Site.
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SOCIAL RANKING

Social networks ranked by sessions.
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SOCIAL PERFORMANCE

Social network performance metrics.
Description
Social networks performance metrics - Sessions, Users, Bounce Rate, Time on Site.
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SEARCH ENGINES

Search engines traffic by sessions.
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SE PERFORMANCE

Search engines performance metrics.
Description
Search engines performance metrics - Sessions, Users, Bounce Rate, Time on Site.
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KEYWORDS

Keywords ranked by sessions.
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KEYWORDS PERFORMANCE

Keywords performance metrics.
Description
Search keywords performance metrics - Sessions, Users, Bounce Rate, Time on Site.
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PPC NETWORKS

Ad systems traffic ranked by session count.
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PPC PERFORMANCE

Ad systems performance metrics.
Description
Ad systems performance metrics - Sessions, Users, Bounce Rate, Time on Site.
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UTM TAGS

UTM tags ranked by session count.
Tips
A UTM tag is a simple code that you can attach to a custom URL in order to track a source, medium, and campaign name. This enables web analytics systems such as Yandex or Google Analytics to tell you where searchers came from as well as what campaign directed them to you.
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UTM PERFORMANCE

UTM tags performance metrics.
Description
UTM tag performance metrics - Sessions, Users, Bounce Rate, Time on Site.
Tips
A UTM tag is a simple code that you can attach to a custom URL in order to track a source, medium, and campaign name. This enables web analytics systems such as Yandex or Google Analytics to tell you where searchers came from as well as what campaign directed them to you.
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CONVERSIONS

Goal conversions raking
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CONVERSION RATES

Goal conversion rates
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Can I track my eCommerce in real-time? What is selling?
eCommerce is a large and separate group of metrics provided by Yandex. For dashboard view we have selected key widgets covering ORDERS, ORDERED ITEMS and POPULAR ITEMS.

ORDERS

Orders metrics.
Description
Performance metrics for orders including Number of purchases, Number of users who bought items, Revenue, Average revenue per session, Average revenue from purchase.

Sessions - Total number of visits.

Number of users who bought - The number of users who bought at least one item over the sum total of all sessions.

Revenue - Total revenue from all sessions.
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ITEMS ORDERED

Ordered items metrics.
Description
Ordered items metrics include:

Sessions - Total number of visits.

Purchased items - Number of items purchased in total for all sessions.

Cost of purchased items - Cost of all items purchased, total for all sessions.

Number of users who bought items - The number of users who bought at least one item over the sum total of all sessions.
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POPULAR ITEMS

Popular items metrics.
Description
Ordered items metrics:

Sessions - Total number of visits.

Item views - The total number of product information page views across all sessions.

Users show have viewed item - The number of users who viewed the product information for at least one item.

Items added to basket - The number of items added to basket, total for all sessions.

Purchased items - Number of items purchased in total for all sessions.
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