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HOME / DASHBOARDS / TWITTER

TWITTER DASHBOARD

Twitter social media trends - activity, user engagement and competition monitoring.

Octoboard data dashboard: Twitter application dashboard
Use Octoboard to build a custom Twitter dashboard or start with our pre-built templates. Twitter offers overview of user activity and engagement. We have also grouped a number of metrics into templates that allow you to monitor your competition.

If you are a marketing agency, make sure you try our "Octoboard for Agencies" product. You can create multiple clients and monitor them separately, as well as generate and send scheduled PDF reports to your customers. You can charge your clients a premium for the extra value - it is entirely up to you.

Twitter offers a powerful feature that allows you to track performance of another Twitter account (your competitor, for example). To start monitoring your competitor's activity, make sure you enter competitor name in the configuration panel of any Twitter widget.

Twitter limits the number of queries that you can make.


Please note that Twitter limits the number of queries that you can make. You are allowed up to 450 API calls per 15 minutes. To make sure you do not reach the limit we will retrieve data for up to 30 days while making less than 50 API calls per competitor. This is only relevant if you are trying to monitor too many large competitors at the same time. If the number of competitors is small and they are not mega brands such as Coca-Cola, you should never reach the maximum limit set by Twitter.
Tips
We suggest grouping Twitter metrics into the following categories:

  • Live tracking of your tweets
  • Twitter account popularity measurement
  • User engagement metrics
  • Competitor monitoring
Notes
To connect to Twitter, use your standard login. Octoboard only requires read-only access to your feed.
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Last reviewed:
21-Sep-21
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TWITTER TEMPLATES

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OCTOBOARD dashboards, templates and reports gallery: Twitter engagement template

TWITTER ENGAGEMENT

Twitter engagement metrics - user actions and rates
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OCTOBOARD dashboards, templates and reports gallery: Social media reporting with twitter metrics

TWITTER OVERVIEW

Twitter social media dashboard: reach and engagement metrics.
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OCTOBOARD dashboards, templates and reports gallery: Twitter social media template for engagement reporting

TWITTER OVERVIEW (REPORT)

Twitter social media report: reach and engagement metrics.
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OCTOBOARD dashboards, templates and reports gallery: Twitter social media dashboard engagement

TWITTER METRICS

Twitter social media dashboard: engagement metrics.
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OCTOBOARD dashboards, templates and reports gallery: Social media template for twitter feeds

TWITTER FEEDS

Twitter social media dashboard. Twitter feeds: tweets and mentions.
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TWITTER METRICS

Can I track my Twitter account popularity and audience feedback in real-time?
It is important to know when your audience reads and reacts to your content. Engage with your readers when you have their attention. The more timely and responsive you are the higher will be your overall engagement. For active social network users, it is important to be able to check feedback without the need to log in and out of accounts. This is where a dashboard that shows multiple networks becomes very useful.

OVERVIEW

Total number of followers, following and tweets per day.
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PERFORMANCE

Campaign performance metrics - emails sent, opened, clicked, bounced and unsubs for individual email campaigns.
Description
Campaign performance metrics in tabular format for last 10 campaigns.
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LATEST TWEETS

Recent posts with Likes and Comments sorted by date (latest posts first).
Description
We use Engagement to rank your Facebook content. Latest Posts widget sorts posts by time of creation. Most recent posts are at the top.

Post Engagement is calculated using the sum of weighted user actions. We applied different weightings to actions. Because comments, for example, are more valuable than Likes.

Post Engagement = Likes x 1 + Comments x 20 + Shares x 30


Last 20 posts will be displayed.
Tips
We recommend placing Latest Posts widget in your most frequently used dashboard. As each post shows actions of users (likes, shares and comments), you can always spot user activity as soon as it takes place. By commenting back or thanking your visitors for likes or shares you dramatically increase Engagement rate and boost popularity of your account.

To increase level of Engagement, make sure your dashboards are refreshed frequently. Free accounts do not update dashboard data more than once per day. For real-time dashboards, switch to a premium account.
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TOP TWEETS

Most popular tweets ranked by Engagement.
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Do my visitors like and interact (engage) with my LinkedIn content?
ENGAGEMENT shows how much people interact with your content. Factors that influence engagement include users’ replies and retweets. This is an important metric to keep an eye on because higher consumer engagement is a sign of great content. ENGAGEMENT RATE is a metric that is used heavily in analyzing social media. Because the engagement rate is calculated relative to the number of followers a company has on social media (or number of views), the rate for both small and large companies can be compared equally.

ENGAGEMENT

Key Engagement metrics for your LinkedIn page - Likes, Shares, Comments and Clicks - all in one widget.
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ENGAGEMENT RATE

Rate of engagement with your content based on Clicks, Shares, Comments and Likes. Tracked over time.
Description
Actions shows how much people interact with the content. Factors that influence engagement include users’ comments, shares, likes, and more. This is an important metric to keep an eye on because higher engagement is a sign of great content.

Actions = Clicks + Shares + Likes + Comments


Action Rate is a metric that is used heavily in analyzing social media. Because the engagement rate is calculated relative to the number of followers a company has on social media (or number of views), the rate for both small and large companies can be compared equally.

Action Rate = (Clicks + Shares + Likes + Comments) / Reach


Reach is the number of people who received impressions of a Page post. Reach might be less than impressions since one person can see multiple impressions. For example, if a person sees a Page update in News Feed and then sees that same update when a friend shares it that would represent a reach count of one.
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LIKES

Number of Likes received over time.
Description
Likes is the number of times people Like your videos. Likes are an indicator of how well your content resonates with people.
Tips

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Is my Twitter activity increasing over time?
This metric is normally used by businesses and Twitter users to measure and maintain the level of activity in the social network Tracking number of tweets over time helps to gauge the amount of effort that goes into maintaining engagement in Twitter.

FOLLOWING

Number of people that you or your competitors follow.
Description
Following is the number of people that you or your competitor are following.
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FOLLOWERS

Number of Followers in Instagram account.
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TWEETS

Number of tweets over a period of time.
Description
This is a measure of your activity on Twitter.
Tips
As the number of Tweets increases, make sure your Engagement Rate improves or at least stays the same. If Engagement Rate deteriorates, it means your new Tweets are less relevant for your followers.
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LISTED

Number of times your (or competitor) account has been listed by other Twitter users.
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Can I follow competitor’s activity and compare metrics to mine?
With Twitter it is very easy to follow competitor’s metrics such as REPLIES, RETWEETS, MENTIONs and others. Comparing these statistics to your own over time provides a valuable insight into what works and when for you and companies that you follow.

REPLIES

Number of replies to your (or your competitor's) tweets.
Description
Reply is one of the user actions. We use this metric to measure Engagement and Engagement Rate
Tips
5 days of data or 900 last tweets will be used to calculate this metric.
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FAVORITES

Number of favorites received by your or your competitor's content.
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RETWEETS

Number of retweets of your or your competitor's content.
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MENTIONS

Number of mentions received by your account or competitor.
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MENTIONS FEED

Display latest mentions in a feed table.
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