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HOME / DASHBOARDS / SENDGRID

SENDGRID DASHBOARD

All your email marketing and automation metrics from SendGrid.

Octoboard data dashboard: Sendgrid application dashboard
SendGrid is an email marketing service. It competes with MailChimp, ActiveCampaign, Campaign Monitor, Constant Contact, GetResponse and other Email Marketing SaaS products.
Tips
SendGrid offer the following groups of metrics:

  • Performance metrics
  • Unsubs, email blocks, bounces
  • Delivery stats

Metrics description source: SendGrid Statistics Overview

SendGrid parent accounts will see aggregated stats for their account and all subuser accounts. Subuser accounts will only see their own stats.
Notes
To connect to SendGrid please provide your account via API use keys. You can create API keys visiting https://app.sendgrid.com/settings/api_keys or by going to "SendGrid Settings" > "API keys".
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Last reviewed:
19-Sep-21
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SENDGRID TEMPLATES

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OCTOBOARD dashboards, templates and reports gallery: Facebook engagement metrics in social media dashboard

SENDGRID EMAIL MARKETING DASHBOARD

SendGrid Email Marketing dashboard template for clients - Overview metrics
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OCTOBOARD dashboards, templates and reports gallery: Facebook engagement metrics in social media dashboard

SENDGRID EMAIL MARKETING TEMPLATE FOR AGENCIES (REPORT)

SendGrid Email Marketing report template for clients - Overview metrics
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SENDGRID METRICS

PERFORMANCE

Campaign performance metrics - emails sent, opened, clicked, bounced and unsubs for individual email campaigns.
Description
Campaign performance metrics in tabular format for last 10 campaigns.
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Do my visitors like and interact (engage) with my LinkedIn content?
ENGAGEMENT shows how much people interact with your content. Factors that influence engagement include users’ replies and retweets. This is an important metric to keep an eye on because higher consumer engagement is a sign of great content. ENGAGEMENT RATE is a metric that is used heavily in analyzing social media. Because the engagement rate is calculated relative to the number of followers a company has on social media (or number of views), the rate for both small and large companies can be compared equally.

ENGAGEMENT

Key Engagement metrics for your LinkedIn page - Likes, Shares, Comments and Clicks - all in one widget.
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SEND REQUESTS

Emails send requests tracked over time.
Description
Requests is the number of emails you requested to send via SendGrid.

Whenever your application or server attempts to send an email to one of your customers via SendGrid, we will record that as a request to your SendGrid dashboard. In other words, when you send emails through SendGrid, you are essentially requesting, “Hey could you deliver this message for me?”.
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DELIVERED

Emails delivered count over time.
Description
Deliveries is the number of emails SendGrid was able to confirm were actually delivered to a recipient.

A delivery is recorded when a request to send an email results in the email being accepted by the receiving server, however this does not necessarily mean that the message reached the recipient’s inbox. Some users and some email applications may filter the email away from the inbox even though the email was delivered to (read: accepted by) the recipient email server.
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OPENED

Opened emails count over time.
Description
Opens is the total number of times your emails were opened by recipients.

In order to track opens, you must have the Open Tracking app enabled.


SendGrid inserts a small, transparent image into all emails that will be tracked. When a customer reads an email, their client application loads the tracking image which registers the open event with SendGrid.

Not all email clients load images by default. Microsoft’s Outlook, Apple’s Mail.app, Mozilla’s Thunderbird, and Google’s Gmail do not load images. As such, there may be many occasions where recipients will have received a message, opened it, and it will never be counted as opened because there is no way to track the event.

In Statistics the “opens percentage” is the total number of times your users opened your emails, divided by the total number of Delivered messages.
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CLICKED

Total clicks over time.
Description
Shows number of times potential clients clicked on your ads over time.
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OPEN RATE

Open email rate.
Description
Number of open emails relevant to total number of sent emails.
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BLOCKED RATE

Emails blocked rate over time.
Description
Blocked messages will appear under Email Reports under Blocks. When your IP address has been added to a blacklist, has been blocked by an ISP or messaging organization, the affected email shows up on this list. Typically it is possible to have your IP address removed from a block list, and some lists automatically do this after a period of time.

Blocks are less permanent than Bounces, it is a list of refused messages that were either blocked by an ISP or deferred longer than 72 hours. In addition, SendGrid does not treat the blocks list as a suppression list, subsequent sends to emails on this list will be sent like normal.
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BLOCKED

Emails blocked over time.
Description
Blocks is the number of emails that were not allowed to be delivered by ISPs.

When your IP address has been added to a blacklist, has been blocked by an ISP or messaging organization, the affected email shows up on this list. Typically it is possible to have your IP address removed from a block list, and some lists automatically do this after a period of time.

Blocks are less permanent than Bounces, it is a list of refused messages that were either blocked by an ISP or deferred longer than 72 hours. In addition, SendGrid does not treat the blocks list as a suppression list, subsequent sends to emails on this list will be sent like normal.
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INVALID EMAILS

Malformed email addresses instances.
Description
Invalid Emails is the number of recipients that you sent emails to, who had malformed email addresses or whose mail provider reported the address as invalid.

An invalid email occurs when you attempt to send email to an address that is formatted in a manner that does not meet internet email format standards or the email does not exist at the recipient’s mail server. Examples include addresses without the “@” sign or addresses that include certain special characters and/or spaces. This response can come from our own server or the recipient mail server.
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BOUNCES AND UNSUBS RATE

Track bounce and unsubscribe rates for recent campaigns.
Description
Displays user bounce and unsubscribe rates for One selected or 10 latest campaigns in your Campaign Monitor account.

Bounce Rate is the rate of bounced emails relative to the total number of sent emails.

Bounce Rate = Email Bounces % Total Sent Emails


Unsubs rate is the rate of email unsubs relative to the total number of sent emails.

Unsubs Rate = Email Unsubs % Total Sent Emails
Tips
If you do not select campaign in the configuration panel, this widget will track 10 latest campaigns in your account.

You can also view absolute values of Email Bounces and Unsubs in separate widgets.
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BOUNCES

Total number of bounced emails in your campaigns.
Description
Widget shows how many emails bounced for One selected or 10 latest campaigns.
Tips
You can always change presentation of these widgets to display current value (numeric view) as opposed to trending over time (line, bar, column and others).
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UNSUBSCRIBES

Total number of unsubscribed contacts in your campaigns tracked over time.
Description
Widget shows how many people (contacts) unsubscribed from your campaigns. Data is monitored for One selected or 10 latest campaigns.
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UNSUBS DROPS

Number of emails dropped by SendGrid
Description
Unsubscribe Drops is the number of emails dropped by SendGrid because the recipient unsubscribed from your emails.
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SPAM RATE

Spam report (complaints) rate over time.
Description
Spam Rate is the number of emails reported as spam relative to total number of sent (delivered) emails.

Spam Rate = Spam Reports Count % Emails Delivered
Tips
It is important that spam reporter email addresses are permanently removed from your send list even if the customer has previously opted in. Continuing to send to customers that have reported your email as spam can severely affect your deliverability rating.

Make it easier for someone to find the unsubscribe button than it is to find the spam button.
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SPAM COUNT

Spam report (complaints) rate over time.
Description
Spam Reports is the number of recipients who marked your email as spam.

A complaint (or Spam Report) is when an email recipient identifies an email message as spam or junk by clicking the “report spam” or “mark as junk” button within their email reader.
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CLICK RATE

Click email rate.
Description
Number of email links clicked relevant to number of email sent.
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DELIVERY RATE

Email delivery rate tracked over time.
Description
Delivery rate is the total number of emails that SendGrid was able to confirm were actually delivered to a recipient relative to the total number of Emails sent (requested to be sent).

Delivery Rate = Emails Delivered % Emails Sent
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