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MAILCHIMP DASHBOARD

All your email marketing and automation metrics from MailChimp
Octoboard data dashboard: Mailchimp application dashboard
MailChimp is the leading email marketing service. It competes with Campaign Monitor, ActiveCampaign, Constant Contact, GetResponse, AWeber and other Email Marketing SaaS products.
Tips
Email marketing applications, in general, offer the following metrics:

  • Email list (or campaigns) performance
  • Engagement metrics (email opens, clicks, replies)
  • Unsubs and Bounces
Notes
To connect to this service use your standard MailChimp login.
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Last reviewed:
21-Jul-18
Default range:
90 days
Updates:
Hourly for premium plans

MAILCHIMP TEMPLATES

 
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OCTOBOARD dashboards, templates and reports gallery: Mailchimp engagement template

MAILCHIMP ENGAGEMENT

Campaigns, list and automation engagement metrics
USE THIS TEMPLATE
 

MAILCHIMP METRICS

PERFORMANCE OVER TIME

Campaign performance metrics - emails sent, opened and clicked tracked over time.
Description
Widget tracks over time Emails Sent, Opened and Clicked for All or One selected email campaign.

Last 10 campaigns will be used to calculate this metric.
Tips
If you do not select a campaign in the configuration panel, Campaign Overview widget will track all campaigns in your account.
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PERFORMANCE

Campaign performance metrics - emails sent, opened, clicked, bounced and unsubs for individual email campaigns.
Description
Campaign performance metrics in tabular format for the last 10 campaigns.
USE THIS METRIC

CAMPAIGN ENGAGEMENT RATE

Engagement Rates of your campaigns - Opens and Clicks.
Description
Widget tracks over time Open and Click rates over time for last 10 or one selected email campaigns.

Email Open Rate is the number of unique email opens relative to the total number of sent emails in the campaign.

Open Rate = Unique Opens % Emails Sent


Email Click Rate is the number of user click on email campaign links relative to the total number of sent emails in the campaign.

Click Rate = Email Link Clicks % Emails Sent
Tips
If no campaign have been specified, last 10 will be tracked over time.

You can also view absolute values of Clicked and Opened emails in separate widgets.
USE THIS METRIC

LIST ENGAGEMENT RATE

Engagement Rates of your lists - Opens and Clicks.
Description
Widget tracks over time Open and Click rates for all or one selected list.






Last 10 campaigns will be used to calculate this metric.
Tips
If no list is selected, engagement will be tracked for all lists.
USE THIS METRIC

REACH

Total number of emails sent by your campaigns.
Description
Widgets shows how many emails have been sent in last 10 campaigns or One selected campaign.
USE THIS METRIC

CAMPAIGN EMAILS OPEN

Total number of open emails in your campaigns.
Description
Widgets shows how many emails have been open in 10 latest or 1 selected campaign.
Tips
You can always change presentation of these widgets to display current value (numeric view) as opposed to trending over time (line, bar, column and others).
USE THIS METRIC

CAMPAIGN EMAILS CLICKED

Total number of email link clicks.
Description
Widgets tracks over time how many campaign email links have been clicked by your contacts. This metric is tracked for 10 latest or one selected campaign.
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SUBSCRIBERS

Number of subscribers over time.
Description
Displays number of contacts in all or one selected list.
USE THIS METRIC

BOUNCES AND UNSUBS

Track bounce and unsubscribe rates for recent campaigns.
Description
Displays user bounce and unsubscribe rates for One selected or 10 latest campaigns in your Mailchimp account.

Bounce Rate is the rate of bounced emails relative to the total number of sent emails.

Bounce Rate = Email Bounces % Total Sent Emails


Unsubs rate is the rate of email unsubs relative to the total number of sent emails.

Unsubs Rate = Email Unsubs % Total Sent Emails
Tips
If you do not select campaign in the configuration panel, this widget will track 10 latest campaigns in your account.

You can also view absolute values of Email Bounces and Unsubs in separate widgets.
USE THIS METRIC

BOUNCES

Total number of bounced emails in your campaigns.
Description
Widget shows how many emails bounced for One selected or 10 latest campaigns.
Tips
You can always change presentation of these widgets to display current value (numeric view) as opposed to trending over time (line, bar, column and others).
USE THIS METRIC

UNSUBSCRIBES

Total number of unsubscribed contacts in your campaigns tracked over time.
Description
Widget shows how many people (contacts) unsubscribed from your campaigns. Data is monitored for One selected or 10 latest campaigns.
USE THIS METRIC
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