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HOME / DASHBOARDS / XINSTAGRAM (DEPRECATED)

XINSTAGRAM (DEPRECATED) DASHBOARD

Discontinued by Facebook from June 29th, 2020

Octoboard data dashboard: Instagram application dashboard
Tips
We recommend breaking down your Instagram metrics into the following areas:

  • Your Instagram activity
  • Account popularity
  • User engagement
  • Hashtag performance
Notes
IMPORTANT: When you are adding a second Instagram account, cookies may create a problem. To work around the issue, make sure you have logged out of your Instagram account before adding second connection to Octoboard.
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Last reviewed:
2-Jan-22
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XINSTAGRAM (DEPRECATED) TEMPLATES

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OCTOBOARD dashboards, templates and reports gallery: Instagram engagement template

IG ENGAGEMENT - (DEPRECIATED)

Instagram account engagement metrics - user actions and post rankings
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OCTOBOARD dashboards, templates and reports gallery: Instagram competition template

IG COMPETITION - (DEPRECIATED)

Instagram competitor monitoring and insights.
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OCTOBOARD dashboards, templates and reports gallery: Instagram social media template for online dashboard

IG OVERVIEW - (DEPRECIATED)

Instagram social media dashboard: feed, reach and engagement metrics.
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OCTOBOARD dashboards, templates and reports gallery: Automated social media report for instagram engagement

IG OVERVIEW - REPORT (DEPRECIATED)

Instagram social media report: feed, reach and engagement metrics.
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XINSTAGRAM (DEPRECATED) METRICS

HASHTAGS

Top hashtags ranked by Engagement.
Description
Hashtags widget shows performance of top 20 hashtags or up to 10 hashtags of your choice.
Tips
Hashtags and Hashtag Performance metrics are designed to identify most and least popular hashtags that you use. You can select hashtags that you want to monitor or keep monitoring automatic ranking.

After a period of time you will learn what drives popularity and engagement. You can also use Latest Posts metric that ranks Instagram posts by Engagement Rate. Take a note of top posts and hashtags that are contributing to post popularity.
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LATEST POSTS

Recent posts with Likes and Comments sorted by date (latest posts first).
Description
We use Engagement to rank your Facebook content. Latest Posts widget sorts posts by time of creation. Most recent posts are at the top.

Post Engagement is calculated using the sum of weighted user actions. We applied different weightings to actions. Because comments, for example, are more valuable than Likes.

Post Engagement = Likes x 1 + Comments x 20 + Shares x 30


Last 20 posts will be displayed.
Tips
We recommend placing Latest Posts widget in your most frequently used dashboard. As each post shows actions of users (likes, shares and comments), you can always spot user activity as soon as it takes place. By commenting back or thanking your visitors for likes or shares you dramatically increase Engagement rate and boost popularity of your account.

To increase level of Engagement, make sure your dashboards are refreshed frequently. Free accounts do not update dashboard data more than once per day. For real-time dashboards, switch to a premium account.
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TOP POSTS

Your Instagram posts ranked by Engagement.
Description
Top Posts show posts ranked by Engagement. To sort posts by time (latest posts at the top), select Latest Posts metric.

Engagement shows how much people interact with the content. Factors that influence engagement include users’ comments, shares, likes, and more. This is an important metric to keep an eye on because higher consumer engagement is a sign of great content.

20 posts will be displayed in this widget.
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ENGAGEMENT RATE

Rate of engagement with your content based on Clicks, Shares, Comments and Likes. Tracked over time.
Description
Actions shows how much people interact with the content. Factors that influence engagement include users’ comments, shares, likes, and more. This is an important metric to keep an eye on because higher engagement is a sign of great content.

Actions = Clicks + Shares + Likes + Comments


Action Rate is a metric that is used heavily in analyzing social media. Because the engagement rate is calculated relative to the number of followers a company has on social media (or number of views), the rate for both small and large companies can be compared equally.

Action Rate = (Clicks + Shares + Likes + Comments) / Reach


Reach is the number of people who received impressions of a Page post. Reach might be less than impressions since one person can see multiple impressions. For example, if a person sees a Page update in News Feed and then sees that same update when a friend shares it that would represent a reach count of one.
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Is my Instagram activity increasing over time?
Number of POSTS is a good indication of your activity. Track it over time and compare it to your Instagram popularity and user engagement.

POSTS AND FOLLOWERS

Total number of Posts, Followers and Following over time.
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Is my Instagram account gaining popularity?
Counting POSTS, FOLLOWERS, LIKES and COMMENTS and trending them over time show how interesting or popular your content is. It could be useful to combine these metrics with Instagram ENGAGEMENT RATE tracked by Platform.

NEW POSTS

Number of posts in Instagram account by day.
Description
This metric shows new posts created in the configured time period. You can change this view and display "cumulative" or "rolling total" number of posts create in the period by clicking on the "Cog" icon in the Top-Right corner of the widget and changing calculation method from "Difference" to "Rolling Totals".
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FOLLOWING

Number of people you follow in Instagram.
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FOLLOWERS

Number of Followers in Instagram account.
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LIKES AND COMMENTS

Number of likes and comments received over time.
Tips

200 last posts will be used to calculate Likes and Comments.
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LIKES

Number of Likes received over time.
Description
Likes is the number of times people Like your videos. Likes are an indicator of how well your content resonates with people.
Tips

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COMMENTS

Page content (posts) Comments by day.
Description
Comments is the number of comments people make on your posts. Comments can provide insight into how people feel about your content, products or brand overall.
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