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INSTAGRAM DASHBOARD

Track your Instagram account, engagement metrics and hashtag performance.
Octoboard data dashboard: Instagram application dashboard
Monitor all of your Instagram analytics metrics for individual posts and hashtags. Measure user engagement rates, identify most successful content or hashtags and use the insights to maintain high level of popularity and engagement.
Tips
We recommend breaking down your Instagram metrics into the following areas:

  • Your Instagram activity
  • Account popularity
  • User engagement
  • Hashtag performance
Notes
Use your standard Instagram login to start collecting data. Octoboard only requires read-only access.
Last reviewed: 2-Sep-17
Default data range: Last 90 days
Updates: Hourly for Octoboard Premium

INSTAGRAM TEMPLATES

 
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OCTOBOARD dashboards, templates and reports gallery: Instagram engagement template

INSTAGRAM ENGAGEMENT

Instagram account engagement metrics - user actions and post rankings
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OCTOBOARD dashboards, templates and reports gallery: Instagram competition template

INSTAGRAM COMPETITION

Instagram competitor monitoring and insights.
 

INSTAGRAM METRICS

HASHTAGS

Top hashtags ranked by Engagement.
Description
Hashtags widget shows performance of top 20 hashtags or up to 10 hashtags of your choice.
Tips
Hashtags and Hashtag Performance metrics are designed to identify most and least popular hashtags that you use. You can select hashtags that you want to monitor or keep monitoring automatic ranking.

After a period of time you will learn what drives popularity and engagement. You can also use Latest Posts metric that ranks Instagram posts by Engagement Rate. Take a note of top posts and hashtags that are contributing to post popularity.

LATEST POSTS

Most recent posts sorted by date (last post at the top).

TOP POSTS

Your Instagram posts ranked by Engagement.
Description
Top Posts show posts ranked by Engagement. To sort posts by time (latest posts at the top), select Latest Posts metric.

Engagement shows how much people interact with the content. Factors that influence engagement include users’ comments, shares, likes, and more. This is an important metric to keep an eye on because higher consumer engagement is a sign of great content.

ENGAGEMENT RATE

Engagement Rate of your Instagram account over time.
Description
Engagement Rate is a metric that is used heavily in analyzing social media. Because the engagement rate is calculated relative to the number of followers a company has on social media (or number of views), the rate for both small and large companies can be compared equally.

Engagement Rate = (Comments + Likes) / Followers.
Is my Instagram activity increasing over time?
Number of POSTS is a good indication of your activity. Track it over time and compare it to your Instagram popularity and user engagement.

POSTS AND FOLLOWERS

Total number of Posts, Followers and Following over time.
Is my Instagram account gaining popularity?
Counting POSTS, FOLLOWERS, LIKES and COMMENTS and trending them over time show how interesting or popular your content is. It could be useful to combine these metrics with Instagram ENGAGEMENT RATE tracked by Octoboard.

POSTS

Number of posts in Instagram account by day.

FOLLOWING

Number of people you follow in Instagram.

FOLLOWERS

Number of Followers in Instagram account.

LIKES AND COMMENTS

Number of likes and comments received over time.

LIKES

Number of Likes received over time.
Description
Likes is the number of times people Like your videos. Likes are an indicator of how well your content resonates with people.

COMMENTS

Number of Comments on your content.
Description
Comments is the number of comments people make on your videos. Comments can provide insight into how people feel about your content, products or brand overall.
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