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AUTOMATED REPORTING TEMPLATES

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HOME / DASHBOARDS / INSTAGRAM

INSTAGRAM DASHBOARD

Instagram performance and competition monitoring.

Octoboard data dashboard: Instagram report in octoboard
Instagram reporting integration allows clients to monitor performance of Instagram accounts - user engagement, content performance - as well as monitor competition. By connecting to your Facebook account you will get access to new Instagram API.

Track your Instagram account, engagement metrics and hashtag performance.

Monitor all of your Instagram analytics metrics for individual posts and hashtags. Measure user engagement rates, identify most successful content or hashtags and use the insights to maintain high level of popularity and engagement.

For marketing agencies, these dashboard and reporting templates can be useful for Office TV displays, for building of white label client portals and for generated automated clients reports and AI insights that are shared via email and Slack.

Visit Office TV Dashboard FAQ and Client Portal FAQ in Octoboard Knolwedge Base for more details on how to create these resources. For information on automating client insights in Slack and email please visit this Octoboard page.

The following key areas are covered by this report / dashboard template:

  • All Instagram activity - posts, followers, following
  • Account popularity measure in user actions
  • User engagement calculations based on actions
  • Hashtag performance (in progress)

This integration works with Instagram for Business accounts only. It supercedes older Instgram API that is no longer supported by Facebook. Previous version of the Instagram integration is not available since June 29th, 2020. In order to use this integration, you will need to have an Instagram for Business account associated with a Facebook login.


Please visit the following Instagram page that explain How to set up an Instagram Business account or use the this generic Facebook beginner's guide on Instagram Business Accounts.

This Knowledge Base post explains how to re-authorise your Instagram connection and to make sure all Instagram accounts are visible in Octoboard.
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Last reviewed:
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INSTAGRAM TEMPLATES

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OCTOBOARD dashboards, templates and reports gallery: Instagram performance dashboard

INSTAGRAM PERFORMANCE

Instagram account performance dashboard: posts, likes, competitors
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OCTOBOARD dashboards, templates and reports gallery: Instagram engagement dashboard

INSTAGRAM ENGAGEMENT

Instagram engagement and user actions dashboard
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OCTOBOARD dashboards, templates and reports gallery: Instagram audience dashboard

INSTAGRAM AUDIENCE

Instagram account audience dashboard (incl. stories)
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OCTOBOARD dashboards, templates and reports gallery: Instagram performance report

INSTAGRAM PERFORMANCE (REPORT)

Instagram account report: posts, likes, competitors
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OCTOBOARD dashboards, templates and reports gallery: Instagram engagement report

INSTAGRAM ENGAGEMENT (REPORT)

Instagram engagement report and user actions
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OCTOBOARD dashboards, templates and reports gallery: Instagram audience report

INSTAGRAM AUDIENCE (REPORT)

Instagram account audience report (incl. stories)
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INSTAGRAM METRICS

LATEST POSTS

Most recent posts sorted by date (last post at the top).
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TOP POSTS

Your Instagram posts ranked by Engagement.
Description
Top Posts show posts ranked by Engagement. To sort posts by time (latest posts at the top), select Latest Posts metric.

Engagement shows how much people interact with the content. Factors that influence engagement include users’ comments, shares, likes, and more. This is an important metric to keep an eye on because higher consumer engagement is a sign of great content.

20 posts will be displayed in this widget.
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ENGAGEMENT RATE

Engagement Rate of your Instagram account over time.
Description
Engagement Rate is a metric that is used heavily in analyzing social media. Because the engagement rate is calculated relative to the number of followers a company has on social media (or number of views), the rate for both small and large companies can be compared equally.

Engagement Rate = (Comments + Likes) / Followers.
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Is my Instagram activity increasing over time?
Number of POSTS is a good indication of your activity. Track it over time and compare it to your Instagram popularity and user engagement.

POSTS AND FOLLOWERS

Total number of Posts, Followers and Following over time.
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Is my Instagram account gaining popularity?
Counting POSTS, FOLLOWERS, LIKES and COMMENTS and trending them over time show how interesting or popular your content is. It could be useful to combine these metrics with Instagram ENGAGEMENT RATE tracked by Platform.

NEW POSTS

Number of posts in Instagram account by day.
Description
This metric shows new posts created in the configured time period. You can change this view and display "cumulative" or "rolling total" number of posts create in the period by clicking on the "Cog" icon in the Top-Right corner of the widget and changing calculation method from "Difference" to "Rolling Totals".
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FOLLOWING

Number of people you follow in Instagram.
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FOLLOWERS

Number of Followers in Instagram account.
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LIKES AND COMMENTS

Number of likes and comments received over time.
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LIKES

Number of Likes received over time.
Description
Likes is the number of times people Like your videos. Likes are an indicator of how well your content resonates with people.
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COMMENTS

Number of Comments on your content.
Description
Comments is the number of comments people make on your videos. Comments can provide insight into how people feel about your content, products or brand overall.
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IMPRESSIONS

Total number of times Instagram objects have been viewed.
Description
Total number of times the Instagram User's and Instagram Media objects (i.e. posts, stories and promotions) have been viewed. Includes ad activity generated through the API, Facebook ads interfaces, and the Promote feature. Does not include profile views.
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NEW FOLLOWERS

Total number of new followers each day within the specified range.
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CITIES

The cities of the IG User's followers. Does not include current day's data.
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COUNTRIES

The countries of the IG User's followers. Does not include current day's data.
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AGE AND GENDER

The age and gender distribution of the IG User's followers. Does not include current day's data.
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AGE

The age distribution of the IG User's followers. Does not include current day's data.
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GENDER

The gender distribution of the IG User's followers. Does not include current day's data.
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LANGUAGES

The locales by country codes of the IG User's followers. Does not include current day's data.
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PROFILE VIEWS

Total number of users who have viewed the IG User's profile within the specified period.
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REACH

Total number of times the IG User's media objects (i.e. posts, stories and promotions) have been uniquely viewed. Includes ad activity generated through the API, Facebook ads interfaces, and the Promote feature.
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DIRECTIONS CLICKS

Total number of taps on the directions link in the IG User's profile.
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PHONE CALLS CLICKS

Total number of taps on the call link in the IG User's profile.
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TEXT MESSAGE CLICKS

Total number of taps on the text message link in the IG User's profile.
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WEBSITE CLICKS

Total number of taps on the website link in the IG User's profile.
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STORIES

Stories feed and performance figures.
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COMPETITORS

Up to 5 competitors ranked by followers and key performance metrics.
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