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AUTOMATED REPORTING TEMPLATES

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HOME / DASHBOARDS / INSTAGRAM

INSTAGRAM DASHBOARD

Instagram performance and competition monitoring.

Octoboard data dashboard: Instagram report in octoboard
Instagram reporting integration allows clients to monitor performance of Instagram accounts - user engagement, content performance - as well as monitor competition. By connecting to your Facebook account you will get access to new Instagram API.

Track your Instagram account, engagement metrics and hashtag performance.

Monitor all of your Instagram analytics metrics for individual posts and hashtags. Measure user engagement rates, identify most successful content or hashtags and use the insights to maintain high level of popularity and engagement.

For marketing agencies, these dashboard and reporting templates can be useful for Office TV displays, for building of white label client portals and for generated automated clients reports and AI insights that are shared via email and Slack.

Visit Office TV Dashboard FAQ and Client Portal FAQ in Octoboard Knolwedge Base for more details on how to create these resources. For information on automating client insights in Slack and email please visit this Octoboard page.

The following key areas are covered by this report / dashboard template:

  • All Instagram activity - posts, followers, following
  • Account popularity measure in user actions
  • User engagement calculations based on actions
  • Hashtag performance (in progress)

This integration works with Instagram for Business accounts only. It supercedes older Instgram API that is no longer supported by Facebook. Previous version of the Instagram integration is not available since June 29th, 2020. In order to use this integration, you will need to have an Instagram for Business account associated with a Facebook login.


Please visit the following Instagram page that explain How to set up an Instagram Business account or use the this generic Facebook beginner's guide on Instagram Business Accounts.

This Knowledge Base post explains how to re-authorise your Instagram connection and to make sure all Instagram accounts are visible in Octoboard.
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Last reviewed:
17-Sep-21
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INSTAGRAM TEMPLATES

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OCTOBOARD dashboards, templates and reports gallery: Instagram performance dashboard

INSTAGRAM PERFORMANCE

Instagram account performance dashboard: posts, likes, competitors
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OCTOBOARD dashboards, templates and reports gallery: Instagram engagement dashboard

INSTAGRAM ENGAGEMENT

Instagram engagement and user actions dashboard
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OCTOBOARD dashboards, templates and reports gallery: Instagram audience dashboard

INSTAGRAM AUDIENCE

Instagram account audience dashboard (incl. stories)
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OCTOBOARD dashboards, templates and reports gallery: Instagram performance report

INSTAGRAM PERFORMANCE (REPORT)

Instagram account report: posts, likes, competitors
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OCTOBOARD dashboards, templates and reports gallery: Instagram engagement report

INSTAGRAM ENGAGEMENT (REPORT)

Instagram engagement report and user actions
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OCTOBOARD dashboards, templates and reports gallery: Instagram audience report

INSTAGRAM AUDIENCE (REPORT)

Instagram account audience report (incl. stories)
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INSTAGRAM METRICS

LATEST POSTS

Recent posts with Likes and Comments sorted by date (latest posts first).
Description
We use Engagement to rank your Facebook content. Latest Posts widget sorts posts by time of creation. Most recent posts are at the top.

Post Engagement is calculated using the sum of weighted user actions. We applied different weightings to actions. Because comments, for example, are more valuable than Likes.

Post Engagement = Likes x 1 + Comments x 20 + Shares x 30


Last 20 posts will be displayed.
Tips
We recommend placing Latest Posts widget in your most frequently used dashboard. As each post shows actions of users (likes, shares and comments), you can always spot user activity as soon as it takes place. By commenting back or thanking your visitors for likes or shares you dramatically increase Engagement rate and boost popularity of your account.

To increase level of Engagement, make sure your dashboards are refreshed frequently. Free accounts do not update dashboard data more than once per day. For real-time dashboards, switch to a premium account.
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TOP POSTS

Your Instagram posts ranked by Engagement.
Description
Top Posts show posts ranked by Engagement. To sort posts by time (latest posts at the top), select Latest Posts metric.

Engagement shows how much people interact with the content. Factors that influence engagement include users’ comments, shares, likes, and more. This is an important metric to keep an eye on because higher consumer engagement is a sign of great content.

20 posts will be displayed in this widget.
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ENGAGEMENT RATE

Rate of engagement with your content based on Clicks, Shares, Comments and Likes. Tracked over time.
Description
Actions shows how much people interact with the content. Factors that influence engagement include users’ comments, shares, likes, and more. This is an important metric to keep an eye on because higher engagement is a sign of great content.

Actions = Clicks + Shares + Likes + Comments


Action Rate is a metric that is used heavily in analyzing social media. Because the engagement rate is calculated relative to the number of followers a company has on social media (or number of views), the rate for both small and large companies can be compared equally.

Action Rate = (Clicks + Shares + Likes + Comments) / Reach


Reach is the number of people who received impressions of a Page post. Reach might be less than impressions since one person can see multiple impressions. For example, if a person sees a Page update in News Feed and then sees that same update when a friend shares it that would represent a reach count of one.
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Is my Instagram activity increasing over time?
Number of POSTS is a good indication of your activity. Track it over time and compare it to your Instagram popularity and user engagement.

POSTS AND FOLLOWERS

Total number of Posts, Followers and Following over time.
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Is my Instagram account gaining popularity?
Counting POSTS, FOLLOWERS, LIKES and COMMENTS and trending them over time show how interesting or popular your content is. It could be useful to combine these metrics with Instagram ENGAGEMENT RATE tracked by Platform.

NEW POSTS

Number of posts in Instagram account by day.
Description
This metric shows new posts created in the configured time period. You can change this view and display "cumulative" or "rolling total" number of posts create in the period by clicking on the "Cog" icon in the Top-Right corner of the widget and changing calculation method from "Difference" to "Rolling Totals".
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FOLLOWING

Number of people you follow in Instagram.
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FOLLOWERS

Number of Followers in Instagram account.
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LIKES AND COMMENTS

Number of likes and comments received over time.
Tips

200 last posts will be used to calculate Likes and Comments.
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LIKES

Number of Likes received over time.
Description
Likes is the number of times people Like your videos. Likes are an indicator of how well your content resonates with people.
Tips

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COMMENTS

Page content (posts) Comments by day.
Description
Comments is the number of comments people make on your posts. Comments can provide insight into how people feel about your content, products or brand overall.
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IMPRESSIONS

Number of times your page activity is displayed to your audience tracked over time.
Description
Impressions is the number of times a post from your Page is displayed. People may see multiple impressions of the same post. For example, if someone sees a Page update in News Feed and then sees that same update when a friend shares it that would count as 2 impressions.
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NEW FOLLOWERS

Total number of new followers each day within the specified range.
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CITIES

Audience cities ranked by users.
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COUNTRIES

Map of your audience showing countries ranked by sessions.
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AGE AND GENDER

The age and gender distribution of the IG User's followers. Does not include current day's data.
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Who visits my website? Do visitors find my content relevant?
Yandex Metrica provides a wealth of information about your website visitors. It will tell you your audience age and gender, where they come from, their interests, technology they use and more. Key feature of audience analytics is detailed breakdown by number of sessions, bounce rates and time on site. Use these widgets to understand how well your content resonates with different audiences.

AGE

Visitors age by sessions.
Description
These reports on users' basic socio-demographic characteristics are presented based on the information obtained using Crypta technology.
Tips
Only sessions of visitors whos age and gender have been identified are shown in this widget.
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GENDER

Visitors' gender by sessions.
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LANGUAGES

Your audience language ranked by user count.
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PROFILE VIEWS

Total number of users who have viewed the IG User's profile within the specified period.
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REACH

Total number of emails sent by your campaigns.
Description
Widgets shows how many emails have been sent in last 10 campaigns or One selected campaign.
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DIRECTIONS CLICKS

Total number of taps on the directions link in the IG User's profile.
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PHONE CALLS CLICKS

Total number of taps on the call link in the IG User's profile.
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TEXT MESSAGE CLICKS

Total number of taps on the text message link in the IG User's profile.
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WEBSITE CLICKS

Total number of taps on the website link in the IG User's profile.
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STORIES

Stories feed and performance figures.
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COMPETITORS

Up to 5 competitors ranked by followers and key performance metrics.
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