HubSpot is a developer and marketer of software products for inbound marketing and sales. Founded in 2006, its products and services aim to provide tools for social media marketing, content management, web analytics and search engine optimization.
Octoboard reports the following groups of metrics using HubSpot integration:
- Marketing Sales funnel
- Leads and Leads sources
- Lead qualification metrics
- Email marketing performance
- Blog performance
- Marketing effort over time