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HOME / DASHBOARDS / GOOGLE ANALYTICS 4

GOOGLE ANALYTICS 4 DASHBOARD

Google Analytics 4 metrics

Octoboard data dashboard: Google analytics dashboard
Google release a new version of Analytics - Google Analytics 4 (GA4). It is a new default version of its famous data collection and web traffic analysis software.

The new Google Analytics 4 comes with a lot of key features that make it very different from the old version. One of the biggest differences is the new data modelling feature that uses AI to fill in gaps in data where traditional Analytics may be blocked by cookie-consent rules, blocked JavaScript and a focus on privacy.

As GA4 is still being developed and extended by Google, we are gradually releasing reporting features that cover its functionality. Our templates and data visualisations offer the following key areas of reporting

  • Web and Event analytics
  • E-commerce analytics
  • Google Ads analytics
  • GA4 E-commerce metrics
Notes
Make sure you are administrator of the web property. If you are not an admin, the property will not show up in the list.

Use your standard Google Analytics 4 login to start collecting data. Select one of the properties (websites) to monitor.
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Last reviewed:
30-Aug-21
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GOOGLE ANALYTICS 4 TEMPLATES

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OCTOBOARD dashboards, templates and reports gallery: Google analytics 4 web traffic dashboard

GOOGLE ANALYTCS 4 TRAFFIC

GA4 web traffic metrics in a dashboard
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OCTOBOARD dashboards, templates and reports gallery: Ga4 ppc events dashboard template

GOOGLE ANALYTCS 4 PPC DASHBOARD

GA4 paid advertising and events dashboard
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OCTOBOARD dashboards, templates and reports gallery: Ga4 audience analytics dashboard

GOOGLE ANALYTCS 4 AUDIENCE DASHBOARD

GA4 audience analytics dashboard
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OCTOBOARD dashboards, templates and reports gallery: Ga4 ecommerce dashboard for marketing agencies

GOOGLE ANALYTCS 4 E-COMMERCE DASHBOARD

GA4 ecommerce analytics dashboard
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OCTOBOARD dashboards, templates and reports gallery: Ga4 web traffic automated report

GA4 TRAFFIC (REPORT)

Google Analytics 4 web traffic metrics in a report
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OCTOBOARD dashboards, templates and reports gallery: Ga4 automated report for ppc and events

GA4 PPC DASHBOARD (REPORT)

Google Analytics 4 paid advertising and events report
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OCTOBOARD dashboards, templates and reports gallery: Ga4 automated report audience analytics

GA4 AUDIENCE DASHBOARD (REPORT)

Google Analytics 4 audience analytics report
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OCTOBOARD dashboards, templates and reports gallery: Ga4 ecommerce automated report for clients

GA4 E-COMMERCE DASHBOARD (REPORT)

Google Analytics 4 ecommerce analytics report
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GOOGLE ANALYTICS 4 METRICS

USERS

The number of users who visited your website or app
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USERS ACIVITY

The number of active users within 1 day, 7 days, 28 days
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SESSIONS

The number of sessions that began on your site or app
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PAGEVIEWS

The number of app screens or web pages viewed by users
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NEW USERS

The number of users who interacted with site or launched app for the first time
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ENGAGED SESSIONS

The number of sesions that lasted longer than 10 second or had a conversion event or had 2 or more views
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ACTIVE 7 DAYS USERS

The number of distinct users within a 7 day period (includes the last day)
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ACTIVE 28 DAYS USERS

The number of distinct users within a 28 day period (includes the last day)
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CONVERSIONS

The count of conversion events
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TRANSACTIONS

The count of transaction events with purchase revenue
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EVENT COUNT

The total count of events
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EVENT VALUE

The sum of event parameter named "value"
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EVENTS PER USER

The average number of events per user
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EVENTS PER SESSION

The average number of events per session
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CONVERSIONS BY EVENTS

Conversions breakdown by event name
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EVENTS

Events overview: event count, events per user, total revenue
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ENGAGEMENT RATE

The percentage of engaged sessions
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SESSIONS PER USER

The average number of sessions per user
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USER ENGAGEMENT DURATION

The total amount of time (in seconds) your website (or app) was in the foreground of user devices
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CITIES

Cities that user activity originated from
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REGIONS

Geographic regions from which the user activity originated
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COUNTRIES

The country from which the user activity originated
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USERS AGE

User age breakdown
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USERS GENDER

User gender breakdown
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BRANDING INTERESTS

Interests demonstrated by users who are higher in the shopping funnel
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KEYWORDS

Keywords that led to sessions
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QUERIES

Search queries that led to sessions
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AD NETWORK TYPE

Advertising network types of the conversion
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SESSION TRAFFIC ORIGIN

The traffic origin of the session's campaign
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DEFAULT CHANNEL GROUPNIG

The session's default channel grouping based on source and medium
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DEVICES

The type of device: Desktop, Tablet, or Mobile
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PLATFORMS

The platform on which your app or website ran
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LANGUAGES

The language setting of the user's browser or device
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SOURCES

The source attributed to the conversion event
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MEDIUMS

The medium attributed to the conversion event
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PAGES

The web page titles used on your site
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PUBLISHER AD IMPRESSIONS

The number of ad_impression events
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PUBLISHER AD CLICKS

The number of ad_click events
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ADD TO CART

The number of times users added items to their shopping carts
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AVERAGE PURCHASE REVENUE

The average purchase revenue in the transaction group of events
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ARPU (PAYING USERS)

Average revenue per paying user (ARPPU)
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ARPU

Average revenue per active user (ARPU)
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CART TO VIEW RATE

The number of users who added a product(s) to their cart divided by the number of users who viewed the same product(s)
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CHECKOUTS

The number of times users started the checkout process
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ECOMMERCE PURCHASES

The number of times users completed a purchase
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FIRST TIME PURCHASERS

The number of users that completed their first purchase event.
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PURCHASE REVENUE

The sum of revenue from purchases made in your app or site
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PURCHASE TO VIEW RATE

The number of users who purchased a product(s) divided by the number of users who viewed the same product(s)
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TOTAL AD REVENUE

The total advertising revenue from both Admob and third-party sources
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TOTAL REVENUE

The sum of revenue from purchases, subscriptions, and advertising
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TOTAL PURCHASERS

The number of users that logged purchase events for the time period selected.
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TOP ITEMS

Top items and key metrics
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TOP ITEM BRANDS

Top brands and key metrics
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TOP ITEM CATEGORIES

The hierarchical category in which the item is classified
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AD SOURCES

The source network that served the ad
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AD FORMATS

The way ads looked and where they were located
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AD UNITS

The name you chose to describe Ad units
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