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AUTOMATED REPORTING TEMPLATES
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GOOGLE ANALYTICS 4 DASHBOARD
Google Analytics 4 metrics
Google release a new version of Analytics - Google Analytics 4 (GA4). It is a new default version of its famous data collection and web traffic analysis software.
The new Google Analytics 4 comes with a lot of key features that make it very different from the old version. One of the biggest differences is the new data modelling feature that uses AI to fill in gaps in data where traditional Analytics may be blocked by cookie-consent rules, blocked JavaScript and a focus on privacy.
As GA4 is still being developed and extended by Google, we are gradually releasing reporting features that cover its functionality. Our templates and data visualisations offer the following key areas of reporting
The new Google Analytics 4 comes with a lot of key features that make it very different from the old version. One of the biggest differences is the new data modelling feature that uses AI to fill in gaps in data where traditional Analytics may be blocked by cookie-consent rules, blocked JavaScript and a focus on privacy.
As GA4 is still being developed and extended by Google, we are gradually releasing reporting features that cover its functionality. Our templates and data visualisations offer the following key areas of reporting
- Web and Event analytics
- E-commerce analytics
- Google Ads analytics
- GA4 E-commerce metrics
Notes
Make sure you are administrator of the web property. If you are not an admin, the property will not show up in the list.
Use your standard Google Analytics 4 login to start collecting data. Select one of the properties (websites) to monitor.
Use your standard Google Analytics 4 login to start collecting data. Select one of the properties (websites) to monitor.
GOOGLE ANALYTICS 4 TEMPLATES
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GOOGLE ANALYTICS 4 TRAFFIC
GA4 web traffic metrics in a dashboard
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GOOGLE ANALYTICS 4 PPC DASHBOARD
GA4 paid advertising and events dashboard
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GOOGLE ANALYTICS 4 AUDIENCE DASHBOARD
GA4 audience analytics dashboard
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GOOGLE ANALYTICS 4 E-COMMERCE DASHBOARD
GA4 ecommerce analytics dashboard
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GA4 TRAFFIC (REPORT)
Google Analytics 4 web traffic metrics in a report
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GA4 PPC DASHBOARD (REPORT)
Google Analytics 4 paid advertising and events report
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GA4 AUDIENCE DASHBOARD (REPORT)
Google Analytics 4 audience analytics report
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GA4 E-COMMERCE DASHBOARD (REPORT)
Google Analytics 4 ecommerce analytics report
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GOOGLE ANALYTICS 4 METRICS
USERS
The number of users who visited your website or app
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USERS ACTIVITY
The number of active users within 1 day, 7 days, 28 days
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SESSIONS
The number of sessions that began on your site or app
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PAGEVIEWS
The number of app screens or web pages viewed by users
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NEW USERS
The number of users who interacted with site or launched app for the first time
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ENGAGED SESSIONS
The number of sessions that lasted longer than 10 second or had a conversion event or had 2 or more views
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ACTIVE 7 DAYS USERS
The number of distinct users within a 7 day period (includes the last day)
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ACTIVE 28 DAYS USERS
The number of distinct users within a 28 day period (includes the last day)
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CONVERSIONS
The count of conversion events
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TRANSACTIONS
The count of transaction events with purchase revenue
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EVENT COUNT
The total count of events
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EVENT VALUE
The sum of event parameter named "value"
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EVENTS PER USER
The average number of events per user
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EVENTS PER SESSION
The average number of events per session
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CONVERSIONS BY EVENTS
Conversions breakdown by event name
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EVENTS
Events overview: event count, events per user, total revenue
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ENGAGEMENT RATE
The percentage of engaged sessions
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SESSIONS PER USER
The average number of sessions per user
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USER ENGAGEMENT DURATION
The total amount of time (in seconds) your website (or app) was in the foreground of user devices
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CITIES
Cities that user activity originated from
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REGIONS
Geographic regions from which the user activity originated
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COUNTRIES
The country from which the user activity originated
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USERS AGE
User age breakdown
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USERS GENDER
User gender breakdown
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BRANDING INTERESTS
Interests demonstrated by users who are higher in the shopping funnel
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KEYWORDS
Keywords that led to sessions
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QUERIES
Search queries that led to sessions
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AD NETWORK TYPE
Advertising network types of the conversion
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SESSION TRAFFIC ORIGIN
The traffic origin of the session's campaign
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DEFAULT CHANNEL GROUPING
The session's default channel grouping based on source and medium
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DEVICES
The type of device: Desktop, Tablet, or Mobile
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PLATFORMS
The platform on which your app or website ran
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LANGUAGES
The language setting of the user's browser or device
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SOURCES
Google Analytics sources breakdown
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MEDIUMS
Google Analytics mediums breakdown
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CAMPAIGNS
Google Analytics campaigns breakdown
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PAGES
The web page titles used on your site
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PUBLISHER AD IMPRESSIONS
The number of ad_impression events
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PUBLISHER AD CLICKS
The number of ad_click events
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ADD TO CART
The number of times users added items to their shopping carts
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AVERAGE PURCHASE REVENUE
The average purchase revenue in the transaction group of events
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ARPU (PAYING USERS)
Average revenue per paying user (ARPPU)
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ARPU
Average revenue per active user (ARPU)
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CART TO VIEW RATE
The number of users who added a product(s) to their cart divided by the number of users who viewed the same product(s)
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CHECKOUTS
The number of times users started the checkout process
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ECOMMERCE PURCHASES
The number of times users completed a purchase
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FIRST TIME PURCHASERS
The number of users that completed their first purchase event.
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PURCHASE REVENUE
The sum of revenue from purchases made in your app or site
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PURCHASE TO VIEW RATE
The number of users who purchased a product(s) divided by the number of users who viewed the same product(s)
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TOTAL AD REVENUE
The total advertising revenue from both Admob and third-party sources
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TOTAL REVENUE
The sum of revenue from purchases, subscriptions, and advertising
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TOTAL PURCHASERS
The number of users that logged purchase events for the time period selected.
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TOP ITEMS
Top items and key metrics
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TOP ITEM BRANDS
Top brands and key metrics
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TOP ITEM CATEGORIES
The hierarchical category in which the item is classified
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AD SOURCES
The source network that served the ad
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AD FORMATS
The way ads looked and where they were located
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AD UNITS
The name you chose to describe Ad units
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