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FACEBOOK ADS DASHBOARD

Facebook Ads cost, performance, reach and ad campaign ranking.
Octoboard data dashboard: Facebook ads ppc dashboard
Connect to Facebook Ad account and select Campaigns, Ads or Ad sets and build your first dashboard. Track costs, each and individual ad performance.
Tips
To start with Facebook Ads, consider selecting one of the following metric groups:

  • Real-time performance
  • Reach and user actions
  • Advertisement cost tracking
Notes
Use your standard Facebook login to start collecting data. Octoboard only requires read-only access.

If you want to collect data for multiple logins, you should use a premium version of Octoboard that supports multiple logins per application (for more details visit Octoboard pricing page).
Last reviewed: 7-Jul-17
Default data range: Last 90 days
Updates: Hourly for Octoboard Premium

FACEBOOK ADS TEMPLATES

 
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OCTOBOARD dashboards, templates and reports gallery: Facebook ads ppc template

FACEBOOK ADS PPC

Facebook Ads cost and effectiveness
 

FACEBOOK ADS METRICS

Can I track my Facebook Ads performance in real-time?
There is a number of metrics that can be viewed together on a daily basis as part of a dashboard. Facebook makes it easy to switch between views for Ad Campaign, Individual Ads or full Facebook Ads Account. We have grouped the following statistics for live view display and real-time tracking: IMPRESSIONS, CLICKS, and CLICK-THROUGH RATE.
OCTOBOARD metrics type icon: Chart line

OVERVIEW

Ad Impressions and Clicks over time.
Description
Impressions is the number of times your ads have been displayed to your audience.

Clicks is the number of times Facebook users clicked on your Facebook Ads.

Click-Through Rate (CTR) is the ratio of ad clicks relative to Impressions

CTR = Total Ad Clicks % Impressions
Tips
Select Account, Ad Campaign, Ad set or individual Ad in widget configuration screen.
How often are my ads displayed, to how many people and how frequently?
REACH is a great metric. It tells you how many people are shown (reached by) your content (or ads). Not all networks report user counts. Instead, they report counts of views or IMPRESSIONS. Use REACH to evaluate and fine-tune definitions of your ad campaigns. It could be useful to correlated your REACH with user ACTIONS (such as clicks). If your content REACH grows but ACTION RATE declines this could be an indication of low content relevance. To improve relevance you should consider increasing Ad quality and/or fine-tune your Ad Campaign target audience settings.
OCTOBOARD metrics type icon: Chart line

REACH

Ad Reach tracked over time.
Description
It shows how many people have seen your ads over a period of time.
OCTOBOARD metrics type icon: Chart area

IMPRESSIONS

Number of times your ads have been displayed to your audience.
Description
Shows ad impressions over time. The number of times an ad was viewed. With a few exceptions, an impression is counted each time an ad can be viewed when it enters a person's screen on Facebook.
OCTOBOARD metrics type icon: Chart line

FREQUENCY

Ads display frequency (per visitor) tracked over time.
Description
Shows average number of times your ads are served to an individual.
Do people react to my Facebook Ads?
It is a good idea to track Ad impressions over time and correlated it with actions taken by users. These actions could be likes, app installs, conversions and others. Increasing ACTION RATE and CLICK RATE is always a good thing. If these metrics degrade, it could be an indication of poor Ad quality or low Relevance. One way to fix that would be to fine-tune your Ad Campaign target audience settings.
OCTOBOARD metrics type icon: Chart line

ACTIONS OVERVIEW

Actions and Action Rate over time.
Description
Actions is the sum of page likes, app installs, conversions and others - taken by Facebook users after they have seen your ads.

Action Rate is the rate of Actions relative to total number of Facebook Ad Impressions

Actions Rate = Total Actions % Facebook Ad Impressions
OCTOBOARD metrics type icon: Chart area

ACTIONS

Actions (likes, app installs, conversions) over time.
Description
Shows number of actions taken by your audience after they have seen your ad. Actions include Page likes, app installs, conversions, event responses and more. For example, 2 Page likes and 2 comments would be counted as 4 actions
OCTOBOARD metrics type icon: Chart line

ACTION RATE

Action Rate tracked over time.
Description
Action Rate is the rate of Actions relative to total number of Facebook Ad Impressions

Actions Rate = Total Actions % Facebook Ad Impressions
OCTOBOARD metrics type icon: Chart area

CLICKS

Total clicks over time.
Description
Shows number of times potential clients clicked on your ads over time.
OCTOBOARD metrics type icon: Chart line

CLICK-THROUGH RATE

Ads Click-Through Rate over time.
Description
Click-Through Rate (CTR) is the ratio of ad clicks relative to Impressions

CTR = Total Ad Clicks % Impressions
How much am I paying for Facebook Ads? Is it worth it?
Tracking cost of Ads over time is easy. Facebook provides such metrics as COST PER MILLE, COST PER CLICK and COST PER ACTION (explained below). Understanding if you are getting return on your Facebook Ad investment is a little more complicated. It is a good idea to correlate COST PER CLICK with dollar value of one Ad Click. Ad Click Dollar value can be calculated from CONVERSION RATE (percentage of site visits from Facebook that lead to conversion, such as product purchase) and Revenue that comes from conversions. CONVERSION RATES are available from Web Analytics applications such as Google Analytics that Octoboard will also track for you.
OCTOBOARD metrics type icon: Chart line

COST OVERVIEW

Ad Cost, Cost Per Click and Cost Per Action over time.
Description
Ad Cost is the total spend on your Facebook Ads and Campaigns.

Cost Per Click (CPC) - Facebook Ads spend divided by ad clicks.

CPC = Facebook Ads Spend / Ad Clicks


Cost Per Action - Facebook Ads spend divided by Facebook actions.

Cost Per Action = Facebook Ads / Facebook Actions
OCTOBOARD metrics type icon: Chart area

COST

Ad cost tracked over time.
Description
Shows Ad cost over time for your account or campaign.
OCTOBOARD metrics type icon: Chart line

COST PER MILLE

Cost per 1000 impressions over time (CPM).
Description
Tells you how much it costs you to display 1000 ad impressions (also called Cost Per Thousand or Cost Per Mille or CPM).
OCTOBOARD metrics type icon: Chart line

COST PER CLICK

Cost per Click (CPC) tracked over time.
Description
Cost per Click (CPC) tells you how much you per Facebook Ad click. Your total charges are based on the amount you spent on the ad divided by all clicks the ad received.

CPC = Facebook Ads Spend / Ad Clicks
OCTOBOARD metrics type icon: Chart line

COST PER ACTION

Cost per Action (CPA) tracked over time.
Description
Cost per Action>/b> tells you how much you pay per Facebook action such as page likes, app installs, conversions and others.
OCTOBOARD metrics type icon: Chart feed

ADS BY RELEVANCE

Ads ranked by relevance.
Description
Displays latest ads ranked by Relevance Score (RS). Relevance score is a number from 1 (low) to 10 (high) provided by Facebook that suggests how well the ad is expected to resonate with your audience.
Tips
Select Facebook Ad account in the widget configuration screen.
OCTOBOARD metrics type icon: Chart feed

ADS BY CLICK-THROUGH

Ads ranked by Click-Through Rate.
Description
Your top ads ranked by click-through rate (CTR).

CTR = Total Ad Clicks % Impressions
OCTOBOARD metrics type icon: Chart feed

ADS BY ACTION RATE

Ads ranked by Action Rate.
Description
Your top ads ranked by action rate. Action rate is actions such as page likes, app installs, conversions and others ÷ by impressions in the date range.

Actions Rate = Total Actions % Facebook Ad Impressions
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