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AUTOMATED REPORTING TEMPLATES
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CRITEO DASHBOARD
Criteo PPC platform metrics
"Criteo is a service that provides pay per click advertising. You use data from Criteo platform and can combine this information with dashboards, templates and reports from Google Ads, Facebook Ads and other Paid Advertising platforms to have a complete picture of advertising for your business and clients.
Notes
You will need to create a Criteo App and API keys. For more details, please read this tutorial.
CRITEO METRICS
CLICKS
The number of clicks driven by your ads
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DISPLAYS
The number of ad impressions served on publishers via Criteo
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VIEWED DISPLAYS
The number of ads that have been viewed
Description
A display is considered viewed if at least 50% of the ad appears on the screen for at least one second.
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UNVIEWED DISPLAYS
The number of ads that have not been viewed
Description
A display that doesn't meet the viewed displays' criteria is considered unviewed.
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UNTRACKED DISPLAYS
The number of untracked displays
Description
Some displays cannot be tracked because of the display environment (for instance, native banner).
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COST
Total money spent on Criteo advertising
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QUALIFIED VISITS
The number of users on the target website or app for which at least two events or one sale event occurred within the hour following a click
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VISITS
The number of users on the target website or app for which at least one event occurred within the hour following a click
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COST PER VISIT
The amount of money spent per visit to your website or app
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BOUNCE RATE
The proportion of website visitors leaving after only viewing one page
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POTENTIAL DISPLAYS
The number of display opportunities, or the number of bid requests received
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WIN RATE
The number of displays divided by the total number of display opportunities
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SALES
The number of transactions or conversions resulting from Criteo ads
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REVENUE
The amount of money generated by online sales
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EXPOSED USERS
The number of users who have been served an ad
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AUDIENCE
Potential users who could be served an ad
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REACH
Share of potential users who have been served an ad
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AVERAGE CART
Average revenue generated by a conversion or sale
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CTR
Percentage of users served an ad who clicked
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CVR
Percentage of conversions or sales compared to the clicks that occurred
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COS
Cost of Sale - Advertising cost per conversion or sale
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CPO
Cost per Order - The price you pay for each order. Calculated as total cost divided by the total number of orders.
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CPC
Cost per click
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CPM
Cost per Mille - Cost per 1000 Impressions
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ROAS
Return on Ad Spend - The ratio between revenue generated and the cost
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ADVERTISER VALUE
The revenue generated by each product, considering margin (if provided in your product catalog)
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COV
Cost of Advertiser Value - The ratio between the advertiser value generated by sales and the cost of the campaign(s), given as a percentage.
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POST-INSTALL SALES
The number of your completed events after an app install
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APP INSTALLS
The number of installations of your app
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POST-INSTALL CVR
Conversion Rate - Percentage of post-install sales compared to the clicks that occurred
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POST-INSTALL COS
Cost of Sale - The cost of sale for app install campaigns
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POST-INSTALL ORDER VALUE
The amount of money generated by sales after an app install
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COST PER INSTALL
The ad cost per app install
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INSTALL RATE
The percentage of completed app installs compared to the number of clicks
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POST-INSTALL CPO
Cost per Order - The cost per order for sales after an app install
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POST-INSTALL ROAS
The return on ad spend for sales after an app install
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OMNICHANNEL ROAS
Return on Ad Spend - The ratio between revenue generated online and offline, and the cost
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OMNICHANNEL REVENUE
The revenue generated by online and offline sales
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OMNICHANNEL SALES
The number of online and offline transactions or conversions resulting from Criteo ads
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STORE ROAS
The ratio between the revenue generated offline and the cost
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STORE SALES
The number of completed in-store transactions or purchases
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STORE REVENUE
The amount of revenue generated by in-store sales
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CAMPAIGN PERFORMANCE
Performance breakdown by Campaign
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ADSET PERFORMANCE
Performance breakdown by Adset
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CATEGORY PERFORMANCE
Performance breakdown by Category
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DEVICE PERFORMANCE
Performance breakdown by Device
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OS PERFORMANCE
Performance breakdown by OS
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