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CONSTANT CONTACT DASHBOARD

All your email marketing and automation metrics from Constant Contact.
Octoboard data dashboard: Constant contact application dashboard
Constant Contact is an email marketing service. It competes with MailChimp, Active Campaign, Campaign Monitor, GetResponse, Aweber and other Email Marketing SaaS products.
Tips
Email marketing applications, in general, offer the following metrics:

  • Email list (or campaigns) performance
  • Engagement metrics (email opens, clicks, replies)
  • Unsubs and Bounces
Notes
To connect to this service use your standard Constant Contact login.
Last reviewed: 30-Jun-17
Default data range: Last 90 days
Updates: Hourly for Octoboard Premium

CONSTANT CONTACT TEMPLATES

 
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OCTOBOARD dashboards, templates and reports gallery: Constantcontact performance template

CONSTANT CONTACT PERFORMANCE

Constant Contact engagement and negative actions
 

CONSTANT CONTACT METRICS

OCTOBOARD metrics type icon: Chart line

PERFORMANCE OVER TIME

Campaign performance metrics - emails sent, opened and clicked tracked over time.
Description
Widget tracks over time Emails Sent, Opened and Clicked for 10 latest or One selected email campaign.
Tips
If you do not select a campaign in the configuration panel, Campaign Overview widget will track 10 latest campaigns in your account.
OCTOBOARD metrics type icon: Chart feed

CAMPAIGN PERFORMANCE

Campaign performance metrics - emails sent, opened, clicked, bounced and unsubs for individual email campaigns.
Description
Campaign performance metrics in tabular format for last 10 campaigns.
OCTOBOARD metrics type icon: Chart line

CAMPAIGN ENGAGEMENT RATE

Engagement Rates of your campaigns - Opens and Clicks.
Description
Widget tracks over time Open and Click rates over time for last 10 or one selected email campaigns.

Email Open Rate is the number of unique email opens relative to the total number of sent emails in the campaign.

Open Rate = Unique Opens % Emails Sent


Email Click Rate is the number of user click on email campaign links relative to the total number of sent emails in the campaign.

Click Rate = Email Link Clicks % Emails Sent
Tips
If no campaign have been specified, last 10 will be tracked over time.

You can also view absolute values of Clicked and Opened emails in separate widgets.
OCTOBOARD metrics type icon: Chart line

LIST ENGAGEMENT RATE

Engagement Rates of your lists - Opens and Clicks.
Description
Widget tracks over time Open and Click rates for all or one selected list.



Tips
If no list is selected, engagement will be tracked for all lists.
OCTOBOARD metrics type icon: Chart area

REACH

Total number of emails sent by your campaigns.
Description
Widgets shows how many emails have been sent in last 10 campaigns or One selected campaign.
OCTOBOARD metrics type icon: Chart area

CAMPAIGN EMAILS OPEN

Total number of open emails in your campaigns.
Description
Widgets shows how many emails have been open in 10 latest or 1 selected campaign.
Tips
You can always change presentation of these widgets to display current value (numeric view) as opposed to trending over time (line, bar, column and others).
OCTOBOARD metrics type icon: Chart area

CAMPAIGN EMAILS CLICKED

Total number of email link clicks.
Description
Widgets tracks over time how many campaign email links have been clicked by your contacts. This metric is tracked for 10 latest or one selected campaign.
OCTOBOARD metrics type icon: Chart number

SUBSCRIBERS

Number of subscribers over time.
Description
Displays number of contacts in all or one selected list.
OCTOBOARD metrics type icon: Chart line

BOUNCES AND UNSUBS

Track bounce and unsubscribe rates for recent campaigns.
Description
Displays user bounce and unsubscribe rates for One selected or 10 latest campaigns in your Campaign Monitor account.

Bounce Rate is the rate of bounced emails relative to the total number of sent emails.

Bounce Rate = Email Bounces % Total Sent Emails


Unsubs rate is the rate of email unsubs relative to the total number of sent emails.

Unsubs Rate = Email Unsubs % Total Sent Emails
Tips
If you do not select campaign in the configuration panel, this widget will track 10 latest campaigns in your account.

You can also view absolute values of Email Bounces and Unsubs in separate widgets.
OCTOBOARD metrics type icon: Chart area

BOUNCES

Total number of bounced emails in your campaigns.
Description
Widget shows how many emails bounced for One selected or 10 latest campaigns.
Tips
You can always change presentation of these widgets to display current value (numeric view) as opposed to trending over time (line, bar, column and others).
OCTOBOARD metrics type icon: Chart area

UNSUBSCRIBES

Total number of unsubscribed contacts in your campaigns tracked over time.
Description
Widget shows how many people (contacts) unsubscribed from your campaigns. Data is monitored for One selected or 10 latest campaigns.
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