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BING ADS DASHBOARD

Bing Ads keyword rankings, costs and revenue.
Octoboard data dashboard: Bing ads application dashboard
Bing Ads is a service that provides pay per click advertising on Bing and Yahoo! You can combine this information with dashboards, templates and reports from Google Adwords, Facebook Ads and other Paid Advertising platforms to have a complete picture of advertising for your business and clients.

Bing Ads metrics are grouped into the following areas:

  • Keywords, Pages, Device rankings
  • Click and Impressions
  • Conversions and goals
  • Revenue, Cost and ROI (ROAS)

There is no need to study each metric. Use our ready-made templates to create logical data groups.
Notes
How to connect Bing Ads and Octoboard

  • Login into Bing Ads by entering your username and password.
  • Find your Developer Token here: https://developers.bingads.microsoft.com/Account
  • Enter your Bing Ads Developer Token
363
Last reviewed: 25-Nov-17
Default data range: Last 90 days
Updates: Hourly for Octoboard Premium

BING ADS METRICS

IMPRESSIONS AND CLICKS

Bing Ads Impressions and Clicks
Description
Combined trend of your Ad Clicks and Ad Impressions following display in Bing search results.

IMPRESSIONS

Bing Ads Impressions
Description
Totals and trend over time of Bing Ads impressions. How many times your ads were shown to Bing users.

CLICKS

Bing Ads clicks
Description
Totals and trend over time of Bing Ads clicks. How many times your ads were clicked on following display in Bing search results.

TOP KEYWORDS

Ranking of Bing Ad keywords
Description
Ranking of keywords by clicks and impressions.

TOP PAGES

Website pages ranked by Ad clicks
Description
Top pages of your website ranked by how many times users visited them following a click on your Bing Ads.

TOP DEVICES

Bing Ads devices ranked by clicks
Description
Ranking of devices that were used to land on your website pages following Bing Ads clicks. Ranking is based on number of clicks.

AVG POSITION

Ads position in search results
Description
Order in which your Bing Ads are shown relative to other ads on search pages.

CONVERSION RATE

Bing Ads conversion rate
Description
Percentage of clicks on your Bing Ads that led to a conversion defined by you. Conversion rate is calculated by dividing the number of conversions by the number of clicks.

Conversion Rate = Total Conversions / Total number of Clicks * 100%

REVENUE

Revenue from Bing Ads visits
Description
Total revenue resulted from visitors landing on your website after clicking on your Bing Ads.

COST PER CLICK

Cost per Bing Ads click
Description
Average cost of a click on your Bing Ads. Calculated by dividing the total ad spend by the number of Bing Ads clicks.

CPC = Total Ad Spend / Total of Bing Ads clicks

COST PER CONVERSION

Cost of Bing Ads conversion
Description
Average cost of conversion. CPC is calculated by dividing total spend by the number of conversions.

Cost Per Conversion = Total Bing Ad Spend / Total Number of Conversion

ROAS

Return on Ad Spend
Description
Return On Advertising Spend, (ROAS), is a marketing metric that measures the efficacy of a digital advertising campaign.

ROAS = Total Revenue / Ad Spend

GOAL COMPLETION

Goal completion count
Description
Total number of times a goal that you defined was reached after clicking on your Bing Ad.
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