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ACTIVECAMPAIGN DASHBOARD

All your email marketing and automation metrics from ActiveCampaign.

Octoboard data dashboard: Active campaign dashboard
ActiveCampaign is one of the leading Marketing Automation Platforms. Their goal is to help marketers send fewer emails while still achieving better results by giving them the marketing automation and automated sales CRM features they need to send intelligent, targeted campaigns.

In addition to standard Engagement and Reach email metrics, ActiveCampaign also offers monitoring of individual email forms and email automations. Email automations is a very powerful feature of ActiveCampaign suite. It also has comprehensive set of Sales and CRM features.
Tips
Email marketing applications, in general, offer the following metrics:

  • Email list (or campaigns) performance
  • Engagement metrics (email opens, clicks, replies)
  • Unsubs and Bounces

ActiveCampaign also offers separate views for Form and Automation performance.
Notes
To connect to this service, please provide the following parameters:

  • ActiveCampaign API URL
  • ActiveCampaign API KEY

They can be found in ActiveCampaign "My Settings > Developer" options under your account icon (top right corner).
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Last reviewed:
4-Oct-18
Default range:
90 days
Updates:
Hourly for premium plans

ACTIVECAMPAIGN TEMPLATES

 
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OCTOBOARD dashboards, templates and reports gallery: Activecampaign engagement template

ACTIVECAMPAIGN ENGAGEMENT

Campaigns, list and automation engagement metrics
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ACTIVECAMPAIGN METRICS

CAMPAIGN PERFORMANCE

Campaign performance metrics - email opened, clicked and replied to.
Description
Widget tracks over time Open, Click and Reply counts over time for 20 campaigns or one selected campaign.
Tips
If you do not select a campaign in the configuration panel, Campaign Overview widget will track 10 campaigns in your account.
USE THIS METRIC

CAMPAIGN ENGAGEMENT RATE

Engagement Rates of your campaigns - Opens, Clicks and Reply rates.
Description
Widget tracks over time Open, Click and Reply rates over time for 20 campaigns or one selected campaign.

Email Open Rate is the number of unique email opens relative to the total number of sent emails in the campaign.

Open Rate = Unique Opens % Emails Sent


Email Click Rate is the number of user click on email campaign links relative to the total number of sent emails in the campaign.

Click Rate = Email Link Clicks % Emails Sent


Email Reply Rate is the number of user email replies relative to the total number of sent emails in the campaign.

Reply Rate = Email Replies % Emails Sent
Tips
If you do not select a campaign in the configuration panel, Engagement Rate widget will track 10 campaigns in your account.

You can also view absolute values of Viewed, Clicked and Replied to emails in separate widgets.
USE THIS METRIC

REACH

Number of emails sent by your campaigns.
Description
Widgets shows how many emails have been sent in 20 campaigns or One selected campaign.
USE THIS METRIC

CAMPAIGN EMAILS OPEN

Number of open emails in your campaigns.
Description
Widgets shows how many emails have been open for 20 campaigns or One selected campaign.
Tips
You can always change presentation of these widgets to display current value (numeric view) as opposed to trending over time (line, bar, column and others).
USE THIS METRIC

CAMPAIGN EMAILS CLICKED

Number of email link clicks.
Description
Widgets tracks over time how many campaign email links have been clicked by your contacts. This metric is tracked for 20 campaigns or One selected campaign.
USE THIS METRIC

CAMPAIGN EMAILS REPLIED

Total number of replies to your campaign emails.
Description
Widgets show how many times users replied to your campaign emails.
USE THIS METRIC

TAGGED SUBSCRIBERS

Number of subscribers tagged over time.
Description
Displays number of tagged contacts over time. The widget displays growth in up to 5 tags selected by you or All tags.
USE THIS METRIC

TOTAL CONTACTS

Total number of contacts
Description
Displays total number of contacts in your ActiveCampaign account.
USE THIS METRIC

BOUNCES AND UNSUBS

Track bounce and unsubscribe rates for recent campaigns.
Description
Displays user bounce and unsubscribe rates for One selected or 20 latest campaigns in your ActiveCampaign account.

Bounce Rate is the rate of bounced emails relative to the total number of sent emails.

Bounce Rate = Email Bounces % Total Sent Emails


Unsubs rate is the rate of email unsubs relative to the total number of sent emails.

Unsubs Rate = Email Unsubs % Total Sent Emails
Tips
If you do not select campaigns in the configuration panel, this widget will track 10 latest campaigns in your account.

You can also view absolute values of Email Bounces and Unsubs in separate widgets.
USE THIS METRIC

BOUNCES

Total number of bounced emails in your campaigns.
Description
Widget shows how many emails bounced for One selected or 10 latest campaigns.
Tips
You can always change presentation of these widgets to display current value (numeric view) as opposed to trending over time (line, bar, column and others).
USE THIS METRIC

UNSUBSCRIBES

Total number of unsubscribed contacts in your campaigns tracked over time.
Description
Widget shows how many people (contacts) unsubscribed from your campaigns. Data is monitored for One selected campaign or 10 latest campaigns.
USE THIS METRIC
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