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Select individual metrics or use dashboard templates to build data visualisations and reports for your business or clients.

ACTIVE CAMPAIGN DASHBOARD

All your email marketing and automation metrics from Active Campaign.

Active Campaign is one of the leading email marketing applications. It competes with MailChimp, Campaign Monitor, Constant Contact, GetResponse, Aweber and other Email Marketing SaaS products.

Octoboard has dashboards for all of them.

In addition to standard Engagement and Reach email metrics, Active Campaign also offers monitoring of individual email forms and email automations. Email automations is a very powerful feature of Active Campaign suite. It also has comprehensive set of Sales and CRM features.
Tips
Email marketing applications, in general, offer the following metrics:

  • Email list (or campaigns) performance
  • Engagement metrics (email opens, clicks, replies)
  • Unsubs and Bounces

Active Campaign also offers separate views for Form and Automation performance.
Notes
To connect to this service, please provide the following parameters:

  • Active Campaign API URL
  • Active Campaign API KEY

They can be found in "My Settings > Developer" options under your account icon (top right corner).
Last reviewed: 7-Apr-17
Default data range: Last 90 days
Updates: Real-time for Octoboard Premium

ACTIVE CAMPAIGN METRICS

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CAMPAIGN PERFORMANCE

Campaign performance metrics - email opened, clicked and replied to.
Description
Widget tracks over time Open, Click and Reply counts over time for all campaigns or one selected campaign.
Tips
If you do not select a campaign in the configuration panel, Campaign Overview widget will track all campaigns in your account.
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CAMPAIGN ENGAGEMENT RATE

Engagement Rates of your campaigns - Opens, Clicks and Reply rates.
Description
Widget tracks over time Open, Click and Reply rates over time for all campaigns or one selected campaign.

Email Open Rate is the number of unique email opens relative to the total number of sent emails in the campaign.

Open Rate = Unique Opens % Emails Sent

Email Click Rate is the number of user click on email campaign links relative to the total number of sent emails in the campaign.

Click Rate = Email Link Clicks % Emails Sent

Email Reply Rate is the number of user email replies relative to the total number of sent emails in the campaign.

Reply Rate = Email Replies % Emails Sent
Tips
If you do not select a campaign in the configuration panel, Engagement Rate widget will track all campaigns in your account.

You can also view absolute values of Viewed, Clicked and Replied to emails in separate widgets.
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LIST ENGAGEMENT RATE

Engagement Rates of your lists - Opens and Clicks.
Description
Widget tracks over time Open and Click rates for all or one selected list.



Tips
If no list is selected, engagement will be tracked for all lists.
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REACH

Total number of emails sent by your campaigns.
Description
Widgets shows how many emails have been sent in All campaigns or One selected campaign.
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CAMPAIGN EMAILS OPEN

Total number of open emails in your campaigns.
Description
Widgets shows how many emails have been open for All campaigns or One selected campaign.
Tips


You can always change presentation of these widgets to display current value (numeric view) as opposed to trending over time (line, bar, column and others).
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CAMPAIGN EMAILS CLICKED

Total number of email link clicks.
Description
Widgets tracks over time how many campaign email links have been clicked by your contacts. This metric is tracked for All campaigns or One selected campaign.
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CAMPAIGN EMAILS REPLIED

Total number of replies to your campaign emails.
Description
Widgets show how many times users replied to your campaign emails.
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AUTOMATION ENGAGEMENT

Engagement Rates of your automations - Opens, Clicks and Reply rates.
Description
Widget tracks over time Open, Click and Reply rates over time for all automations or one selected automation.

Email Open Rate is the number of unique email opens relative to the total number of sent emails in your automation.

Open Rate = Unique Opens % Emails Sent

Email Click Rate is the number of user click on email campaign links relative to the total number of sent emails in your automation.

Click Rate = Email Link Clicks % Emails Sent

Email Reply Rate is the number of user email replies relative to the total number of sent emails in your automation.

Reply Rate = Email Replies % Emails Sent
Tips
If you do not select an automation in the configuration panel, Engagement Rate widget will track all automations created in your account.

You can also view absolute values of Viewed, Clicked and Replied to emails in separate widgets.
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AUTOMATION EMAILS OPEN

Total number of open emails in your automation.
Description
Widgets shows how many emails have been open for All automations or One selected automation.
Tips


You can always change presentation of these widgets to display current value (numeric view) as opposed to trending over time (line, bar, column and others).
OCTOBOARD metrics type icon: Chart line

AUTOMATION EMAILS CLICKED

Total number of email link clicks.
Description
Widgets tracks over time how many campaign email links have been clicked by your audience. This metric is tracked for All automations or One selected automation.
OCTOBOARD metrics type icon: Chart line

AUTOMATION EMAILS REPLIED

Total number of replies in your automation.
Description
Widgets show how many times users replied to your automation emails.
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SUBSCRIBERS

Number of subscribers tagged over time.
Description
Displays number of tagged contacts over time. The widget displays growth in up to 5 tags selected by you or All contacts.
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FORM PERFORMANCE

Selected forms performance (sign ups) over time.
Description
Displays form performance or how many people signed up using your Active Campaign forms.

All or up to 5 selected forms can be monitored in this widget.
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BOUNCES AND UNSUBS

Track bounce and unsubscribe rates for recent campaigns.
Description
Displays user bounce and unsubscribe rates for One selected or 20 latest campaigns in your Active Campaign account.

Bounce Rate is the rate of bounced emails relative to the total number of sent emails.

Bounce Rate = Email Bounces % Total Sent Emails

Unsubs rate is the rate of email unsubs relative to the total number of sent emails.

Unsubs Rate = Email Unsubs % Total Sent Emails
Tips
If you do not select campaigns in the configuration panel, this widget will track 20 latest campaigns in your account.

You can also view absolute values of Email Bounces and Unsubs in separate widgets.
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BOUNCES

Total number of bounced emails in your campaigns.
Description
Widget shows how many emails bounced for One selected or 20 latest campaigns.
Tips
You can always change presentation of these widgets to display current value (numeric view) as opposed to trending over time (line, bar, column and others).
OCTOBOARD metrics type icon: Chart line

UNSUBSCRIBES

Total number of unsubscribed contacts in your campaigns tracked over time.
Description
Widget shows how many people (contacts) unsubscribed from your campaigns. Data is monitored for One selected campaign or 20 latest campaigns.
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