How to use Twitter data in reports and dashboards for Marketing Agencies

How to use Twitter data in reports and dashboards for Marketing Agencies

Generating automated Twitter reach and engagement reports for clients is one of the most requested features by Marketing Agencies. Here is how Octoboard helps agencies save time by adding Twitter to scheduled client reports.

You do not need to collect data yourself. Octoboard will connect to Twitter, collect and update marketing metrics hourly. You can analyze Twitter metrics in dashboards and share them with your clients. To create a scheduled report you only need to select one of the preconfigured Twitter templates and click “Send”.

Essential Twitter data metrics to monitor

Twitter’s audience is extremely versatile. Marketing campaigns should be targeting specific audiences. Social Media Marketing is all about reaching the right people with the right content. Octoboard gives Marketing Agencies Twitter insights covering user accounts, audience and competitors. You can either add metrics one-by-one or use our ready-made Twitter Engagement template (see below).

Twitter metrics can be divided into 4 main groups:

  1. Account popularity and audience feedback

Twitter account popularity

        2. User engagement

Twitter Engagement

        3. Account activity

Twitter Activity

        4. Competition monitoring

Twitter Competition

These dashboards are examples of how you can group your metrics. It is all configurable. You can pick specific widgets or use all of them on one dashboard. You can group Twitter data widgets with web analytics data, finance metrics, email marketing statistics and other Social Media networks (Octoboard integrates with all major networks such as Facebook, LinkedIn and others).

Twitter engagement template

Twitter Template

You can start monitoring and reporting Twitter data metrics using this template. Metrics are already selected and grouped. To schedule regular distribution of reports click “Schedule” and configure days and frequency of report generation.

Save time by using automated client reports from Octoboard.