People tend to either oversimplify or overcomplicate Twitter Analytics. If you are an experienced marketer, advanced calculations and in-depth statistics will mean the world to you. However, you need to get started with something to reach a certain level of expertise. So we will cover the basics for you and help you master Twitter Analytics in 3 easy steps! Once you know what Twitter analytics basics are, you’ll be able to excel in the rest of technical stuff.
Twitter Analytics provides various points of view on your data: you can see who your audience is; check your tweets’ performance; see what works best for you or your business. But where do you get started? How do you know which data you need? We have an article that defines each Twitter metrics in terms of questions you need to be answered. You should know that you are tracking the right metrics. Coming to the right conclusions, based on data, won’t be a difficult job, then. That’s your next step! But let’s see what we have for now.
Twitter Analytics Step I: Data behind your Tweets
User actions are what you want to be looking at when you start thinking Twitter strategy. When it comes to user actions, four things are key here: Likes, Replies, Retweets, and Favorites.
The number of times people “Liked” your content (tweets)
Likes usually mean that your content resonates with your audience. It’s what people call a “virtual high five”. So “likes” indicate that either your tweet has a compelling design, a catchy text or you have dear friends among your followers.