Posts

USING DATA is the Key to Your Blog's Success

USING DATA is the Key to Your Blog’s Success

When you think about that secret ingredient to any blog’s success, what pops up to your mind? Looking at the first page of Google search for “blogging success” you will get tips and tricks on:

  • Choosing blog topics
  • Design and user experience
  • Blog, posts and domain name
  • Social Media presence
  • Hosting platforms

And they are all important areas for sure. But few bloggers it seems are willing to give away one of the real success factors – DATA.

So what data is available for bloggers to learn from, how do we get it and what can we do with it? Before we answer it, remember the following:

Big data is not about the data!

It really is about analytics or how you interpret numbers and get insights – valuable pieces of information that tell you something new, something valuable, something that makes you smarter! It is also about USING THE DATA. Now that can be a big challenge!

Octoboard - Explore your Data

Selecting right information from thousands of pieces and making sure it is easily accessible is very time-consuming task that sometimes requires a degree in computer science (yes, it does!). Fortunately, there is a solution for an average blogger.

We have a way to select useful data and give you access in just 1 minute.

Just remember this as you read this post. If you get to the very end you will have all the important data for your blog and in one place ready to access and learn from.

What data points should you look at? Where do you get them from?

There are a couple of areas that play a key role in your blog’s success:

  • Analytics from the blog itself (audience, behaviour)
  • Web Analytics (SEO)
  • Engagement Signals
  • Outreach
  • Competitor Analysis

Let’s go through each of them.
Read more

LinkedIn Analytics with Octoboard

Introducing LinkedIn Analytics in 7 Minutes

As Ann Handley has put it:  “LinkedIn is where you can meet up to get work done”. In fact, 50% of B2B sales decision-making happens thanks to LinkedIn. If you want to get some work done over LinkedIn, you have to start setting up successful LinkedIn strategies. How do you get there? You have to check what works precisely for you. That’s when Analytics enter the game. Most people fail to get to the basics of LinkedIn Analytics, even though they are all right there in front of you. This quick post walks you through the essentials without getting too technical. Dive in!

 

LinkedIn Analytics Part I: Visibility

Think numbers: every month, 106 million unique users visit LinkedIn. These are your potential connections, followers, business partners.

Connections

LinkedIn Analytics Followers by region metric Octoboard

The count of your LinkedIn profile and company connections

This is your basic LinkedIn contact, probably someone you know personally or connected with previously on some other level. These are people who already want to engage with you at a higher level, rather than passively check your company updates. Value and appreciate their existence!

You should try to expand the number of LinkedIn connections. Leveraging human network will lead to a sort of ripple effect. Deepak Shukla shares his insights/tips on how you can develop your LinkedIn account. Give it a read once you master the basics! Read more

Twitter Analytics with Octoboard

Master Twitter Analytics in 3 Easy Steps

People tend to either oversimplify or overcomplicate Twitter Analytics. If you are an experienced marketer, advanced calculations and in-depth statistics will mean the world to you. However, you need to get started with something to reach a certain level of expertise. So we will cover the basics for you and help you master Twitter Analytics in 3 easy steps! Once you know what Twitter analytics basics are, you’ll be able to excel in the rest of technical stuff.

Twitter Analytics provides various points of view on your data: you can see who your audience is; check your tweets’ performance; see what works best for you or your business. But where do you get started? How do you know which data you need? We have an article that defines each Twitter metrics in terms of questions you need to be answered. You should know that you are tracking the right metrics. Coming to the right conclusions, based on data, won’t be a difficult job, then. That’s your next step! But let’s see what we have for now.

 

Twitter Analytics Step I: Data behind your Tweets

User actions are what you want to be looking at when you start thinking Twitter strategy. When it comes to user actions, four things are key here: Likes, Replies, Retweets, and Favorites.

Twitter Analytics Performance at Octoboard

Likes

The number of times people “Liked” your content (tweets)

Likes usually mean that your content resonates with your audience. It’s what people call a “virtual high five”. So “likes” indicate that either your tweet has a compelling design, a catchy text or you have dear friends among your followers.

Read more

Become Facebook Analytics Expert with Octoboard

Become Facebook Analytics Expert in 5 Minutes

Are you overwhelmed with all the analytics, technical terms and ways Facebook tracks your performance? If you are, then you are not alone. To help you out we have prepared a very quick intro into Facebook Analytics. In 5 minutes you will learn almost everything you will ever need to know to become an expert (well, somebody who knows about Facebook analytics more than 99% of its users).

Facebook itself brings you Insights, an extraordinary tool that enables you to analyse your Facebook performance, and provides you with various metrics and data. But let’s be honest, if professional marketers are well capable of dealing with large amounts of information, us, ordinary human beings, we get easily confused and lost in all that technical mumbo-jumbo.

Before you get to the point, when formulas, calculations and measurements start making sense, you have to get the basics right. In fact, all the next steps you’ll take in tracking and monitoring your performance will heavily depend on simple notions.

Moreover, there’s no need to be up to the neck in technical terms. Let’s see how we can easily get rid of over-complications and get right to the point!

 

Facebook Analytics part I: Reach

We assume that you’ve joined Facebook for a reason. If it is visibility that you care about, then Impressions and Reach are the terms you should be aware of.

FB Analytics Impressions on Octoboard Social Dashboard

Impressions

The number of times your page’s content (post) is displayed

Note: Impressions give you an overview of how many times your post has, at least, popped up on someone’s screen, but they don’t translate into a number of people, who saw it. People may see your post multiple times.

For instance, if Mr X saw your update on his feed, and later spotted the same post, shared by a friend, this will count as two impressions.

Impressions later can be divided into Organic, Paid or Viral Impressions. To see the difference, read our in-depth post on Facebook metrics.

To get information on the number of people, who have seen your content, you have to check your Reach.

Read more

Octoboard Measuring Social Score

Measuring Social Score: the What, the How and the Why

You probably were wondering, what is that Octoboard Social Score that people are sharing around and talking about? You can check your Social Score at the top of Octoboard’s Social Dashboard. Let’s see what it means, how we are measuring your Social Score and, what’s more important, what do the numbers tell you about your Social Media activity?

I suggest that we start with the fun part!

We have divided our Social Score into 11 levels: you start with, well, a Start, then become a Baby Octopus, and can go up to becoming the Master Octopus. When you do, please let us know – these creatures are extremely rare!

How do you move up the levels?

  • The first step is to connect your various Social Media accounts – Facebook, Twitter, Youtube, LinkedIn, Instagram, Google+, Pinterest, and VK. Obviously, the more you connect, the higher the score
  • The second step is to understand how we calculate the Social Score. Just keep reading!
  • The third step is to increase your engagement and performance across your Social Media platforms. We update the data on a daily basis, so you can see the changes in real-time

Octoboard & Social Score

Octoboard is a data visualisation product, a dashboard. It shows Business and Social Media metrics for companies, marketing agencies and individuals. Social Score was added to make it a bit more fun and also give an overall Social performance figure – a score for you to improve.

Read more