Posts

How to use Twitter data in reports and dashboards for Marketing Agencies

How to use Twitter data in reports and dashboards for Marketing Agencies

Generating automated Twitter reach and engagement reports for clients is one of the most requested features by Marketing Agencies. Here is how Octoboard helps agencies save time by adding Twitter to scheduled client reports.

You do not need to collect data yourself. Octoboard will connect to Twitter, collect and update marketing metrics hourly. You can analyze Twitter metrics in dashboards and share them with your clients. To create a scheduled report you only need to select one of the preconfigured Twitter templates and click “Send”.

Essential Twitter data metrics to monitor

Twitter’s audience is extremely versatile. Marketing campaigns should be targeting specific audiences. Social Media Marketing is all about reaching the right people with the right content. Octoboard gives Marketing Agencies Twitter insights covering user accounts, audience and competitors. You can either add metrics one-by-one or use our ready-made Twitter Engagement template (see below).

Twitter metrics can be divided into 4 main groups:

  1. Account popularity and audience feedback

Twitter account popularity

Read more

How to add SurveyMonkey data to Marketing Agency client report

How to add SurveyMonkey data to Marketing Agency client report

SurveyMonkey produces a lot of useful data. It provides free customizable surveys and a set of features that help get insights from answers to surveys and online polls. Marketing Agencies use this tool as part of promotional campaigns for their clients.

But the agencies also have to provide clients with reports that show what work is done with the help of SurveyMonkey, and what results the campaign achieved. That is where Marketing Agencies need SurveyMonkey reports.

Creating client reports is a big part of job of any marketer. It takes a lot of time. Octoboard helps Marketing Agencies manage thousands of clients by providing easy-to-setup metric reports that they can schedule and send automatically. 

Octoboard’s SurveyMonkey integration allows Marketing Agencies to save time by setting up a simple dashboard with SurveyMonkey metrics. This dashboard is easily turned into a scheduled client report. If you do not have time to select and add metrics, you can use ready-made templates that can also be transformed into an automated report.

Here is how you can add SurveyMonkey to client report:

SurveyMonkey data dashboard

Read more

How to create a LinkedIn data Marketing Agency client report

How to add LinkedIn data to Marketing Agency client reports

LinkedIn is one of the largest Social Media platform for professionals. LinkedIn is used by some 65 million professionals all over the world and it is a great resource to promote products and services to highly targeted audiences. Marketing agencies use LinkedIn data extensively. Clients of marketing agencies look for insights and reports on how effective LinkedIn campaigns are and if LinkedIn ROI justifies ad spend.

We at Octoboard have recently become Marketing Partners with LinkedIn. This allows us to collect a lot of useful data on ad campaigns and user engagement. We are now analyzing LinkedIn marketing data and building new integrations for our 2000+ clients.

This post shows how to collect non-ad related LinkedIn data and easily share it in your business data dashboard or with clients via automated reports.

LinkedIn data Read more

YouTube data

How to add YouTube data to Marketing Agency client report

YouTube is a perfect marketing channel for your client’s product. Videos are a great way of communicating ideas and, of course, selling. Marketing Agency clients want to see how their YouTube channel is working for them. Sending automated client reports every two weeks or monthly is an absolute must for any successful marketing agency today. That is where Octoboard Marketing Agency reports step in and help agencies save a lot of time per client by using YouTube data reports.

Here is how Marketing Agencies can automate the process of creating client reports.

Octoboard dashboards and templates allow you to have all the data not only at hand, but also generated as a report for clients of Marketing Agencies and sent automatically to them. Such way of representation of data helps Marketing Agencies and their clients get actionable insights out of information and make right business decisions.

YouTube data

How to add your client’s YouTube data to a report

Read more