When you think about that secret ingredient to any blog’s success, what pops up to your mind? Looking at the first page of Google search for “blogging success” you will get tips and tricks on:
- Choosing blog topics
- Design and user experience
- Blog, posts and domain name
- Social Media presence
- Hosting platforms
And they are all important areas for sure. But few bloggers it seems are willing to give away one of the real success factors – DATA.
So what data is available for bloggers to learn from, how do we get it and what can we do with it? Before we answer it, remember the following:
Big data is not about the data!
It really is about analytics or how you interpret numbers and get insights – valuable pieces of information that tell you something new, something valuable, something that makes you smarter! It is also about USING THE DATA. Now that can be a big challenge!
Selecting right information from thousands of pieces and making sure it is easily accessible is very time-consuming task that sometimes requires a degree in computer science (yes, it does!). Fortunately, there is a solution for an average blogger.
We have a way to select useful data and give you access in just 1 minute.
Just remember this as you read this post. If you get to the very end you will have all the important data for your blog and in one place ready to access and learn from.
What data points should you look at? Where do you get them from?
There are a couple of areas that play a key role in your blog’s success:
- Analytics from the blog itself (audience, behaviour)
- Web Analytics (SEO)
- Engagement Signals
- Competitor Analysis
Let’s go through each of them.