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MailChimp metrics

How to improve your MailChimp email marketing campaign – top metrics to use

A marketer’s job is a lot about numbers. Numbers turn into insights which give highly valuable information on the marketing campaign performance. This information is the core of marketing. That is why ignoring it or not using it can result in a very disappointing outcome. Octoboard makes getting and, more importantly, using information, or metrics, easy for any marketer, small business or brand.

Today, we are happy to announce that a dashboard for your MailChimp email marketing campaign is now released!

As we know, email marketing is one of the most effective marketing channels. It can reach thousands of people at once with relatively low costs. Now let’s focus on measuring the performance of your MailChimp email marketing campaign.

Why do you have to monitor metrics?

Analytics gives a great opportunity to track metrics in order to work out which parts of your campaign actually work and which don’t. Monitoring this data is crucial for your marketing campaign because you build your whole marketing strategy on it. However, it can sometimes be rather difficult to make sense of all the data, especially if you have just launched your very first email marketing campaign. Octoboard can help you with visualising and presenting the data. All the needed metrics from MailChimp and other email marketing platforms such as ConstantContact, Campaign Monitor, GetResponse and others in one place and for free!

MailChimp email marketing campaign

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Social Media Dashboard for Twitter Released

We have added Twitter to Octoboard. You now can monitor your TwitterFacebook and other social accounts without the need to constantly login and logout of different networks.

In our Free Social Edition we have enabled metrics that make sense to have in a dashboard. Engagement would be the most important one.

There are two big reasons to have Twitter Engagement metric on a live dashboard

To be successful in social media means having large audience of followers who are interested in your content. Engagement metrics tells you if people are interested. If they interact (engage) with your content it is a good thing. If you have Engagement metric in a dashboard you can see if the level of interest drops as it happens. You will have more time to fix a drop in interest if you identify it early and an online dashboard is perfect for that.

There is another reason to have Engagement in a real-time dashboard.

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Social Media Dashboard for Facebook Released

Today we are adding support for Facebook to our Free Social Media Dashboard. There is a lot of metrics and KPIs in Facebook analytics. It can be difficult to understand or organise them to get value. KPIs on their own are just numbers in a graph and we should try and turn them into insights (useful information that tells you something valuable).

Metrics on their own are just numbers in graphs. We should turn metrics into insights. But let’s organise our data first.

We have put a lot of effort into making sure information is understood easily. Instead of teaching you how to create widgets or graphs, or writing complicated manuals, we invested into user-friendly interface. Adding new data to your dashboard takes just 2 steps:

  1. Connect to Facebook
  2. Select and add widgets (our pre-created graphs and charts)

Organised data in a dashboard is not the end goal.

You should add two more steps to make your dashboard really useful. Here they are:

  1. Ask practical questions (more on this below)
  2. Start getting insights

We have organised and grouped widgets together. In our Free Social Edition we have limited their number to avoid confusion, yet we selected metrics that are practical – easy to use and helpful to follow every day.

Facebook Social Media dashboard release - Performance widget Facebook social media dashboard release : Friends by Region widget

To help you get from graphs and numbers to insights (useful information that tells you something valuable), we have put together a short guide or questions you should ask Facebook daily.

Read our short guide about how to use Facebook metrics

Below are some of the questions and metrics groups that we have put together:

  • Audience – set of metrics that tell you what kind of people visit your Facebook page
  • Popularity – is my Facebook account gaining popularity over time?
  • Reach – “how far” does your Facebook content go? How many people see it and how often?
  • Engagement – do my visitors engage with my Facebook content (comment on it, like it, and so on)?
  • Paid vs Organic – how much of your traffic comes from Facebook Ads?
  • Viral content – how viral is my content. Do people share and spread it further?

Facebook social media dashboard release - Engagement widget Facebook social media dashboard release - Latest Posts widget

Check out our Facebook metrics guide and keep these practical questions in mind when you are looking at data. A graph, chart or map that does not help you in a practical way or does not answer an important question is probably not worth displaying in a dashboard.

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