A marketer’s job is a lot about numbers. Numbers turn into insights which give highly valuable information on the marketing campaign performance. This information is the core of marketing. That is why ignoring it or not using it can result in a very disappointing outcome. Octoboard makes getting and, more importantly, using information, or metrics, easy for any marketer, small business or brand.
As we know, email marketing is one of the most effective marketing channels. It can reach thousands of people at once with relatively low costs. Now let’s focus on measuring the performance of your MailChimp email marketing campaign.
Why do you have to monitor metrics?
Analytics gives a great opportunity to track metrics in order to work out which parts of your campaign actually work and which don’t. Monitoring this data is crucial for your marketing campaign because you build your whole marketing strategy on it. However, it can sometimes be rather difficult to make sense of all the data, especially if you have just launched your very first email marketing campaign. Octoboard can help you with visualising and presenting the data. All the needed metrics from MailChimp and other email marketing platforms such as ConstantContact, Campaign Monitor, GetResponse and others in one place and for free!