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Octoboard has joined LinkedIn Marketing Developer Program

Octoboard has joined LinkedIn Marketing Developer Program

We are happy to let you know that Octoboard is now an official LinkedIn Marketing Developer Partner!

The LinkedIn Marketing Developer Program is designed as an effort (and a very successful one!) to help digital marketers to work with LinkedIn and its analytics.

It’s great news for you

LinkedIn is one of the most popular Social Media in the world where users communicate and promote. So why not make promotion easier? Monitor what strategy works best for your or your client’s business. Octoboard LinkedIn dashboards and template help you save time – no more data collection and choosing of metrics that matter. No more report making – Octoboard creates it for you!

It’s great news for us

Octoboard supports all the key web analytics tools and sees its goal in making a marketer’s life easier. LinkedIn is a perfect place for digital marketing activities. The fact that LinkedIn integrates with Octoboard and other online marketing tools means we can deliver more analytics to you and thus simplify the process of managing your LinkedIn campaigns.

Today we begin defining LinkedIn Ads integration and Octoboard report templates for Marketing Agencies. Lets see if we can implement and release LinkdeIn Ads integration in 2 weeks!

LinkedIn Analytics with Octoboard

Introducing LinkedIn Analytics in 7 Minutes

As Ann Handley has put it:  “LinkedIn is where you can meet up to get work done”. In fact, 50% of B2B sales decision-making happens thanks to LinkedIn. If you want to get some work done over LinkedIn, you have to start setting up successful LinkedIn strategies. How do you get there? You have to check what works precisely for you. That’s when Analytics enter the game. Most people fail to get to the basics of LinkedIn Analytics, even though they are all right there in front of you. This quick post walks you through the essentials without getting too technical. Dive in!

 

LinkedIn Analytics Part I: Visibility

Think numbers: every month, 106 million unique users visit LinkedIn. These are your potential connections, followers, business partners.

Connections

LinkedIn Analytics Followers by region metric Octoboard

The count of your LinkedIn profile and company connections

This is your basic LinkedIn contact, probably someone you know personally or connected with previously on some other level. These are people who already want to engage with you at a higher level, rather than passively check your company updates. Value and appreciate their existence!

You should try to expand the number of LinkedIn connections. Leveraging human network will lead to a sort of ripple effect. Deepak Shukla shares his insights/tips on how you can develop your LinkedIn account. Give it a read once you master the basics! Read more