We are bloggers. Anything you consistently write online basically makes you a blogger. We get people to read and react to whatever it is we have to say. We aspire to be the Smart Blogger. So, we set up a blog via WordPress. We use Social Media to create visibility and buzz. We conquer Google Analytics to learn more about our audience. We discover Disqus to help us curate and manage our interactions. We rigorously search through Google and Twitter to see what our competitors are doing and what’s trending. We use Mention to see whether someone is talking about us. And the cycle continues.
You have set everything up and think that now the magic will happen. Everything is automated and you have your precious time for writing great content. Instead, you waste your resources tracking, monitoring, setting up dashboards, measurements and goals. Only to find out that once you feel like you’ve automated all the processes, the same amount of time and energy is being spent keeping track of all the data. Exhausting. Contemporary smart blogging has more to do with data science than writing. So what do you do?
There are two main components of running a successful blog: great content, of course, and timely engagement. Content and engagement should be what you spend most of your time and efforts on. Thus, we’ve challenged ourselves with an ambitious project of creating the utmost Engagement Platform for every smart blogger. Are we magicians? No! Is it completed yet? Yes!
Blogger’s Vicious Cycle
Remember: analytics are very important! But you never set up a blog because you want to monitor stuff. People also do not visit your blog due to numerical reasons. They come for valuable content and engagement. People want to learn something, discuss that in the comments and maybe send it to a friend for a quick read. That’s what blogging is all about.
But how do you create great content without data on your posts, audience and overall performance? You need raw data that will be available at all times and in real-time. Vicious cycle, you’d think: I can’t waste time monitoring and analysing data or my content writing will be put to sacrifice, but at the same time, I cannot write relevant content without the data. Not really! Once you have all the analytics within one place, it’ll save you that precious time to do the important things. And with that Octoboard will help!