Are you familiar with SendGrid? If not, the time has come to start using this amazing email delivering service. It helps companies and brands to grow by managing their email marketing campaigns, and they do it well. If you are already using this platform, you will definitely find it worthy of your time to learn how to use key metrics to monitor SendGrid campaigns.
Today we announce the release of a startup dashboard and templates for SendGrid!
Email marketing is one of the best solutions and marketing tools to build customer relationships. SendGrid is a great tool to send your emails at the right time, with the right content and to the right people. Those three conditions or principles are essential to any email marketer to follow. How do you make sure you really follow them?
Use your data
Even the smartest emails can not guarantee you a successful email marketing campaign. You should use data to constantly validate your tactics and even change directions if needed.
As a startup, along with Finance and Social media marketing, you should use SendGrid metrics on a dashboard and check them daily – Deliveries, Opens, Blocks, Bounces, Spam Reports and much more. The detailed list with descriptions of all the metrics can be found here. But we at Octoboard go further.