Clients of Marketing Agencies want value for their money and they demand updates. They want to see efforts made by agencies and, of course, they want results. They try to understand what works and provide input. This is why sending automated client reports every two weeks or monthly is an absolute must for any successful marketing agency today. Web analytics from Google is a big part of the regular client report.
Unfortunately, Google Analytics is complicated and to build a report from scratch will take hours. The only possible way for marketing agencies to provide visibility to their many clients on a regular basis is to AUTOMATE the whole process. Here is how successful agencies use Octoboard to build and send beautiful reports to thousands of their clients daily.
Here is how you could save time by generating web analytics reports from Google Analytics data automatically.