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Comment utiliser les données WordPress dans les tableaux de bord et les rapports de marketing

Comment utiliser les données WordPress dans les tableaux de bord et les rapports de marketing

WordPress est une plate-forme de blogging et des sites web gratuite utilisée par 1 propriétaire de sites web sur 4 (au moins). L’utilisation de WordPress génère beaucoup de données intéressantes. Ils peuvent être utilisées pour le marketing et l’analyse de la marque et le suivi – par les agences de marketing et les blogueurs individuels.

Les agences de marketing peuvent utiliser ces données pour envoyer des rapports aux clients et montrer le niveau d’engagement de postes ainsi que les postes qui fonctionnent bien. Le classement des tags pourrait être utile pour les blogueurs individuels tandis que le classement des auteurs est utile pour les grands blogs en ligne.

Voici comment vous pouvez analyser les données WordPress et les partager automatiquement avec les membres de l’équipe et les clients de l’agence marketing avec Octoboard:

wp.com

Tout d’abord, suivez ces étapes pour obtenir des données WordPress dans Octoboard:

  1. Allez à Octoboard
  2. Sélectionnez WordPress dans la liste des applications et utilisez votre login WordPress pour commencer à collecter des données
  3. Sélectionnez les métriques dans la liste des widgets d’Octoboard disponibles, par exemple, TOP POSTES, ENGAGEMENT, DERNIERS COMMENTAIRES et placez-les sur un tableau de bord.
  4. C’est tout!

Au lieu d’ajouter des données et de les partager avec vos clients widget par widget, vous pouvez utiliser des modèles Octoboard prêts à l’emploi. Intégrez-les au tableau de bord de votre bureau. Si vous êtes une agence marketing, envoyez des rapports automatisés à vos clients.

MODÈLE DE CONTENU DE WORDPRESS

WP Content

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How to use WordPress data in dashboards and marketing reports

How to add WordPress data to marketing agency report

WordPress is a free blogging and website platform used every 4th website owner (at least). Usage of WordPress generates a lot of interesting data that can be used for marketing and brand analysis and monitoring – by marketing agencies and individual bloggers.

Marketing agencies can use this data to send reports to clients and show the level of engagement posts generate as well as what posts work well. Tags ranking could be useful for individual bloggers while author ranking is useful for large online blogs.

Here is how you can analyze WordPress data and share it with team members and marketing agency clients automatically with Octoboard:

wp.com

First, follow these steps to get WordPress data into Octoboard:

  1. Go to Octoboard
  2. Select WordPress from the list of applications and use your WordPress login to start collecting data
  3. Select metrics from the list available Octoboard widgets, for example, TOP POSTS, ENGAGEMENT, LATEST COMMENTS and place it on a dashboard
  4. That’s it!

Instead of adding data and sharing it with your clients widget by widget, you can use ready-made Octoboard templates and make them part of your office dashboard or, if you are a marketing agency, send automated email reports to your clients.

WORDPRESS CONTENT TEMPLATE

WP Content

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How to use data to increase blog traffic - great tips for bloggers

How to use data to increase blog traffic – tips for bloggers

So, you are a blogger. Intending to become THE blogger one day. You’ve read a lot of professional literature on the subject, you are familiar with at least a thousand sites and articles explaining how to be a successful blogger. You’re involved. You’ve got great content. You are well organized. Is that it? No, it’s not if your blog still does not give you what you expected.

There are a lot of opinions on what makes a good blog. But let’s think about what makes it successful.

A successful blog adds value, it is read by loyal audience and it brings income.

It’s that simple. The first point depends on your talent as a writer. The other too are complicated. But using data should help!

One of the most important factors for a successful blogger is data. Analytics is the key point to get you to success. But it’s not so much about getting the data as you already have it if you have a blog, but using it, analysing it and learning from it. It can become a real challenge for many bloggers, so we are here to make smart blogging easy for you!

You’d have to be an IT specialist to pick and use the right kind of information from the tons of it, often given in a not very easy-to-use way.

Well not anymore! Octoboard dashboards will help you get visualised data in user-friendly manner. You don’t have to spend your time making sense of numbers to increase blog traffic.

Where do I get data?

Octoboard has dashboards for different platforms that hold data you have already collected. Just pick the metrics you need and start using them without spending a lot of time trying to make sense of them.Octoboard Moz Rank, RSS Feed and External links dashboard

Here are our dashboards for brand monitoring and smart blogging:

  • WordPress.COM is a website and a blog engine. If you are already using WordPress engine – try our dashboard to have all the metrics you need – engagement, posts and user actions at hand. Octoboard also provides metrics for WordPress.ORG for users who install WordPress on own servers. All you have to do is pick an Octoboard template, connect to WordPress.COM or WordPress.ORG using your standard login and press “Go”!
  • Disqus is a famous blog comment hosting service. Octoboard Disqus dashboard provides beautifully visualised metrics of blog and website comments and author performance – try it now for free!
  • Twitter Search dashboard will give you great opportunities to monitor mentions of your brand and personal profile and get results of keywords and hashtag search results displayed. Try Twitter Search dashboard now and get the metrics you need without effort.
  • Google News dashboard will also be great for your blog’s success. Enter keywords – a phrase, a competitor name or news topic – and start monitoring latest news provided by Google. This is a useful tool to track mentions of your own brand or blog.
  • RSS Feed dashboard displays selected feeds in a widget that keeps you updated. It will definitely be good for you blog! Try it out now!

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USING DATA is the Key to Your Blog's Success

USING DATA is the Key to Your Blog’s Success

When you think about that secret ingredient to any blog’s success, what pops up to your mind? Looking at the first page of Google search for “blogging success” you will get tips and tricks on:

  • Choosing blog topics
  • Design and user experience
  • Blog, posts and domain name
  • Social Media presence
  • Hosting platforms

And they are all important areas for sure. But few bloggers it seems are willing to give away one of the real success factors – DATA.

So what data is available for bloggers to learn from, how do we get it and what can we do with it? Before we answer it, remember the following:

Big data is not about the data!

It really is about analytics or how you interpret numbers and get insights – valuable pieces of information that tell you something new, something valuable, something that makes you smarter! It is also about USING THE DATA. Now that can be a big challenge!

Octoboard - Explore your Data

Selecting right information from thousands of pieces and making sure it is easily accessible is very time-consuming task that sometimes requires a degree in computer science (yes, it does!). Fortunately, there is a solution for an average blogger.

We have a way to select useful data and give you access in just 1 minute.

Just remember this as you read this post. If you get to the very end you will have all the important data for your blog and in one place ready to access and learn from.

What data points should you look at? Where do you get them from?

There are a couple of areas that play a key role in your blog’s success:

  • Analytics from the blog itself (audience, behaviour)
  • Web Analytics (SEO)
  • Engagement Signals
  • Outreach
  • Competitor Analysis

Let’s go through each of them.
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octoboard the engagement platform for a smart blogger

Online Engagement Platform for Smart Bloggers

We are bloggers. Anything you consistently write online basically makes you a blogger. We get people to read and react to whatever it is we have to say. We aspire to be the Smart Blogger. So, we set up a blog via WordPress. We use Social Media to create visibility and buzz. We conquer Google Analytics to learn more about our audience. We discover Disqus to help us curate and manage our interactions. We rigorously search through Google and Twitter to see what our competitors are doing and what’s trending. We use Mention to see whether someone is talking about us. And the cycle continues.

You have set everything up and think that now the magic will happen. Everything is automated and you have your precious time for writing great content. Instead, you waste your resources tracking, monitoring, setting up dashboards, measurements and goals. Only to find out that once you feel like you’ve automated all the processes, the same amount of time and energy is being spent keeping track of all the data. Exhausting. Contemporary smart blogging has more to do with data science than writing. So what do you do?

There are two main components of running a successful blog: great content, of course, and timely engagement. Content and engagement should be what you spend most of your time and efforts on. Thus, we’ve challenged ourselves with an ambitious project of creating the utmost Engagement Platform for every smart blogger. Are we magicians? No! Is it completed yet? Yes!

Blogger’s Vicious Cycle

Remember: analytics are very important! But you never set up a blog because you want to monitor stuff. People also do not visit your blog due to numerical reasons. They come for valuable content and engagement. People want to learn something, discuss that in the comments and maybe send it to a friend for a quick read. That’s what blogging is all about.

But how do you create great content without data on your posts, audience and overall performance? You need raw data that will be available at all times and in real-time. Vicious cycle, you’d think: I can’t waste time monitoring and analysing data or my content writing will be put to sacrifice, but at the same time, I cannot write relevant content without the data. Not really! Once you have all the analytics within one place, it’ll save you that precious time to do the important things. And with that Octoboard will help!

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Dashboards for Bloggers Octoboard - WordPress, Disqus, Twitter Search, Google News, RSS

Dashboards for Bloggers Released

Dear bloggers, it’s time that we made your job easier with the release of our Dashboards for Bloggers. This time we are integrating with WordPress, Disqus, Twitter Search, Google News and RSS feed to bring you all the analytics for fruitful blogging!

WordPress is the leading blogging platform across the web. And we are thrilled to announce that now you can measure your WP blog’s Performance with Octoboard. We support both those who host their blogs on WordPress.com and those who have their own server with WordPress.org.

Contemporary blogging is not for simply posting and sharing experiences anymore. There’s a whole science behind it. Science requires numbers. Having all the numbers within one dashboard makes your blogging consistent, strategic and results-oriented. An aspiring or an experienced blogger, you certainly need analytics to see whether what you’re doing is the way to go. However, the range of data is quite extensive, so what you really need is to have all the numbers accessible from within one place. So, our dashboards for bloggers is your answer!

Why use Octoboard for Successful Blogging?

  • We value your time! Being a blogger requires constant writing, managing and staying-on-top-of-things skills. Our dashboard will help you track your blog’s performance and monitor relevant industry news/updates from one place.
  • We provide you with real-time data and measurement of your efficiency. Being timely is the key factor of your blogging success. Answer your comments on time, spot a buzzing topic before it turns into a trivia, and check where your competitors are going before they get there. The dashboard is your “right hand”!
  • It’s easy to get lost among all those metrics and measurements of your success. There’s no need to reinvent the wheel! Just take one of our templates, we have included all key metrics there. But if you feel like adding or changing anything – you can do that with minimal effort.

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