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We are bloggers. Anything you consistently write online basically makes you a blogger. We get people to read and react to whatever it is we have to say. We aspire to be the Smart Blogger. So, we set up a blog via WordPress. We use Social Media to create visibility and buzz. We conquer Google Analytics to learn more about our audience. We discover Disqus to help us curate and manage our interactions. We rigorously search through Google and Twitter to see what our competitors are doing and what’s trending. We use Mention to see whether someone is talking about us. And the cycle continues.
You have set everything up and think that now the magic will happen. Everything is automated and you have your precious time for writing great content. Instead, you waste your resources tracking, monitoring, setting up dashboards, measurements and goals. Only to find out that once you feel like you’ve automated all the processes, the same amount of time and energy is being spent keeping track of all the data. Exhausting. Contemporary smart blogging has more to do with data science than writing. So what do you do?
There are two main components of running a successful blog: great content, of course, and timely engagement. Content and engagement should be what you spend most of your time and efforts on. Thus, we’ve challenged ourselves with an ambitious project of creating the utmost Engagement Platform for every smart blogger. Are we magicians? No! Is it completed yet? Yes!
Blogger’s Vicious Cycle
Remember: analytics are very important! But you never set up a blog because you want to monitor stuff. People also do not visit your blog due to numerical reasons. They come for valuable content and engagement. People want to learn something, discuss that in the comments and maybe send it to a friend for a quick read. That’s what blogging is all about.
But how do you create great content without data on your posts, audience and overall performance? You need raw data that will be available at all times and in real-time. Vicious cycle, you’d think: I can’t waste time monitoring and analysing data or my content writing will be put to sacrifice, but at the same time, I cannot write relevant content without the data. Not really! Once you have all the analytics within one place, it’ll save you that precious time to do the important things. And with that Octoboard will help!
Ok, this time we are releasing not 1 but 7 integrations in one go! We have carefully studied, reviewed and analyzed top email marketing suits and have selected the biggest and best email marketing and automation platforms to bring you all the data you need on a daily basis! Now you can combine your Social Marketing data with Finance (Stripe and others), Brand Monitoring, Blogging AND Email Marketing – all in one dashboard!
Here is the current list of Email Marketing products. We are sure you are using one of them after all, email marketing still ranks highly among digital marketing channels:
- MailChimp Dashboard
- ActiveCampaign Dashboard
- Constant Contact Dashboard
- AWeber Dashboard
- GetResponse Dashboard
- Campaign Monitor Dashboard
- SendGrid Dashboard
You have an email marketing automation tool. Certainly, you feel that you are all set up to nurture your leads and win customers. You are sending campaigns out. Great! The next step is to keep track of your efforts and results, learn and improve.
Managing multiple campaigns and lists is a challenging job. Thus, we took that challenge and turned email marketing performance monitoring into an effortless activity for you. So, why do you need a dashboard to display you the data the platforms already provide? Read more
We are thrilled to introduce you to our new Google AdWords Dashboard! We are here to make Paid Advertising monitoring transparent and easy for you!
Your journey to Google AdWords success doesn’t stop once you master the art of creating a compelling Google ad. Are you getting any return on your investment? Are you setting up the right advertising budget? What’s the weakest link of your AdWords campaign? To find answers, we suggest that you set up our Google AdWords Dashboard.
Why use Octoboard for Google AdWords?
The main issue at hand is your ads performance. It’s easy to get overloaded with various metrics Google itself offers you. We at Octoboard decided to simplify things by collecting the most important, interesting, relevant data and show it to you without unnecessary clutter. These are some of the areas that we have covered:
- Octoboard offers a concise way to track your individual ads/campaigns. You can keep track of all the relevant metrics from one dashboard. No more scrolling and tab opening.
- We visualise your Google ads Cost, Reach, Performance, ROI with minimum effort on your part. Just keep tracking changes over a time period and watch out to spot trends!
- If you are new to Google advertising, our templates will help you get the right metrics for your individual goals. If you are a confident advertiser, it is still handy to set up a template – use it as the basis for your dashboard and tailor it to your needs!
We are excited to introduce you to our new and shiny Google Analytics Dashboard! No more frustration or hours of Google Analytics courses. If you are involved in digital activities, this Dashboard will be of great help!
In the world of digital, accessibility of data is one of the most important things for your online success. If Google is your search engine, then Google Analytics plays a huge role in your life. Most digital folks have a love-hate relationship with Google Analytics. On the one hand, GA provides you with the biggest functionality for measuring the efficiency of your online efforts. On the other hand, it is a platform that requires a lot of learning and in-depth knowledge to truly leverage it. So why spend 12 hours on GA basics webinar, or waste precious time figuring out how to operate GA? Google Analytics Dashboard may offer an easier way to get to data!
Why use our Google Analytics Dashboard?
- GA itself offers 300+ metrics for you to keep track of. Very few of us use the entire GA suite. In Octoboard we have carefully selected the most important metrics for you to monitor your digital performance without any confusion
- We save your time! Setting up our dashboard is really easy and it is free. Add metrics one-by-one or use ready-made templates that already includes all the necessary metrics.
Dear bloggers, it’s time that we made your job easier with the release of our Dashboards for Bloggers. This time we are integrating with WordPress, Disqus, Twitter Search, Google News and RSS feed to bring you all the analytics for fruitful blogging!
WordPress is the leading blogging platform across the web. And we are thrilled to announce that now you can measure your WP blog’s Performance with Octoboard. We support both those who host their blogs on WordPress.com and those who have their own server with WordPress.org.
Contemporary blogging is not for simply posting and sharing experiences anymore. There’s a whole science behind it. Science requires numbers. Having all the numbers within one dashboard makes your blogging consistent, strategic and results-oriented. An aspiring or an experienced blogger, you certainly need analytics to see whether what you’re doing is the way to go. However, the range of data is quite extensive, so what you really need is to have all the numbers accessible from within one place. So, our dashboards for bloggers is your answer!
Why use Octoboard for Successful Blogging?
- We value your time! Being a blogger requires constant writing, managing and staying-on-top-of-things skills. Our dashboard will help you track your blog’s performance and monitor relevant industry news/updates from one place.
- We provide you with real-time data and measurement of your efficiency. Being timely is the key factor of your blogging success. Answer your comments on time, spot a buzzing topic before it turns into a trivia, and check where your competitors are going before they get there. The dashboard is your “right hand”!
- It’s easy to get lost among all those metrics and measurements of your success. There’s no need to reinvent the wheel! Just take one of our templates, we have included all key metrics there. But if you feel like adding or changing anything – you can do that with minimal effort.
As Ann Handley has put it: “LinkedIn is where you can meet up to get work done”. In fact, 50% of B2B sales decision-making happens thanks to LinkedIn. If you want to get some work done over LinkedIn, you have to start setting up successful LinkedIn strategies. How do you get there? You have to check what works precisely for you. That’s when Analytics enter the game. Most people fail to get to the basics of LinkedIn Analytics, even though they are all right there in front of you. This quick post walks you through the essentials without getting too technical. Dive in!
LinkedIn Analytics Part I: Visibility
Think numbers: every month, 106 million unique users visit LinkedIn. These are your potential connections, followers, business partners.
The count of your LinkedIn profile and company connections
This is your basic LinkedIn contact, probably someone you know personally or connected with previously on some other level. These are people who already want to engage with you at a higher level, rather than passively check your company updates. Value and appreciate their existence!
You should try to expand the number of LinkedIn connections. Leveraging human network will lead to a sort of ripple effect. Deepak Shukla shares his insights/tips on how you can develop your LinkedIn account. Give it a read once you master the basics! Read more
People tend to either oversimplify or overcomplicate Twitter Analytics. If you are an experienced marketer, advanced calculations and in-depth statistics will mean the world to you. However, you need to get started with something to reach a certain level of expertise. So we will cover the basics for you and help you master Twitter Analytics in 3 easy steps! Once you know what Twitter analytics basics are, you’ll be able to excel in the rest of technical stuff.
Twitter Analytics provides various points of view on your data: you can see who your audience is; check your tweets’ performance; see what works best for you or your business. But where do you get started? How do you know which data you need? We have an article that defines each Twitter metrics in terms of questions you need to be answered. You should know that you are tracking the right metrics. Coming to the right conclusions, based on data, won’t be a difficult job, then. That’s your next step! But let’s see what we have for now.
Twitter Analytics Step I: Data behind your Tweets
User actions are what you want to be looking at when you start thinking Twitter strategy. When it comes to user actions, four things are key here: Likes, Replies, Retweets, and Favorites.
The number of times people “Liked” your content (tweets)
Likes usually mean that your content resonates with your audience. It’s what people call a “virtual high five”. So “likes” indicate that either your tweet has a compelling design, a catchy text or you have dear friends among your followers.
Are you overwhelmed with all the analytics, technical terms and ways Facebook tracks your performance? If you are, then you are not alone. To help you out we have prepared a very quick intro into Facebook Analytics. In 5 minutes you will learn almost everything you will ever need to know to become an expert (well, somebody who knows about Facebook analytics more than 99% of its users).
Facebook itself brings you Insights, an extraordinary tool that enables you to analyse your Facebook performance, and provides you with various metrics and data. But let’s be honest, if professional marketers are well capable of dealing with large amounts of information, us, ordinary human beings, we get easily confused and lost in all that technical mumbo-jumbo.
Before you get to the point, when formulas, calculations and measurements start making sense, you have to get the basics right. In fact, all the next steps you’ll take in tracking and monitoring your performance will heavily depend on simple notions.
Moreover, there’s no need to be up to the neck in technical terms. Let’s see how we can easily get rid of over-complications and get right to the point!
Facebook Analytics part I: Reach
We assume that you’ve joined Facebook for a reason. If it is visibility that you care about, then Impressions and Reach are the terms you should be aware of.
The number of times your page’s content (post) is displayed
Note: Impressions give you an overview of how many times your post has, at least, popped up on someone’s screen, but they don’t translate into a number of people, who saw it. People may see your post multiple times.
For instance, if Mr X saw your update on his feed, and later spotted the same post, shared by a friend, this will count as two impressions.
Impressions later can be divided into Organic, Paid or Viral Impressions. To see the difference, read our in-depth post on Facebook metrics.
To get information on the number of people, who have seen your content, you have to check your Reach.
You probably were wondering, what is that Octoboard Social Score that people are sharing around and talking about? You can check your Social Score at the top of Octoboard’s Social Dashboard. Let’s see what it means, how we are measuring your Social Score and, what’s more important, what do the numbers tell you about your Social Media activity?
I suggest that we start with the fun part!
We have divided our Social Score into 11 levels: you start with, well, a Start, then become a Baby Octopus, and can go up to becoming the Master Octopus. When you do, please let us know – these creatures are extremely rare!
How do you move up the levels?
- The first step is to connect your various Social Media accounts – Facebook, Twitter, Youtube, LinkedIn, Instagram, Google+, Pinterest, and VK. Obviously, the more you connect, the higher the score
- The second step is to understand how we calculate the Social Score. Just keep reading!
- The third step is to increase your engagement and performance across your Social Media platforms. We update the data on a daily basis, so you can see the changes in real-time
Octoboard & Social Score
Octoboard is a data visualisation product, a dashboard. It shows Business and Social Media metrics for companies, marketing agencies and individuals. Social Score was added to make it a bit more fun and also give an overall Social performance figure – a score for you to improve.
In our Free Social Edition we have enabled metrics that make sense to have in a dashboard. Engagement would be the most important one.
There are two big reasons to have Twitter Engagement metric on a live dashboard
To be successful in social media means having large audience of followers who are interested in your content. Engagement metrics tells you if people are interested. If they interact (engage) with your content it is a good thing. If you have Engagement metric in a dashboard you can see if the level of interest drops as it happens. You will have more time to fix a drop in interest if you identify it early and an online dashboard is perfect for that.
There is another reason to have Engagement in a real-time dashboard.
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