Are you overwhelmed with all the analytics, technical terms and ways Facebook tracks your performance? If you are, then you are not alone. To help you out we have prepared a very quick intro into Facebook Analytics. In 5 minutes you will learn almost everything you will ever need to know to become an expert (well, somebody who knows about Facebook analytics more than 99% of its users).
Facebook itself brings you Insights, an extraordinary tool that enables you to analyse your Facebook performance, and provides you with various metrics and data. But let’s be honest, if professional marketers are well capable of dealing with large amounts of information, us, ordinary human beings, we get easily confused and lost in all that technical mumbo-jumbo.
Before you get to the point, when formulas, calculations and measurements start making sense, you have to get the basics right. In fact, all the next steps you’ll take in tracking and monitoring your performance will heavily depend on simple notions.
Moreover, there’s no need to be up to the neck in technical terms. Let’s see how we can easily get rid of over-complications and get right to the point!
Facebook Analytics part I: Reach
We assume that you’ve joined Facebook for a reason. If it is visibility that you care about, then Impressions and Reach are the terms you should be aware of.
The number of times your page’s content (post) is displayed
Note: Impressions give you an overview of how many times your post has, at least, popped up on someone’s screen, but they don’t translate into a number of people, who saw it. People may see your post multiple times.
For instance, if Mr X saw your update on his feed, and later spotted the same post, shared by a friend, this will count as two impressions.
Impressions later can be divided into Organic, Paid or Viral Impressions. To see the difference, read our in-depth post on Facebook metrics.
To get information on the number of people, who have seen your content, you have to check your Reach.