Become Facebook Analytics Expert with Octoboard

Become Facebook Analytics Expert in 5 Minutes

Are you overwhelmed with all the analytics, technical terms and ways Facebook tracks your performance? If you are, then you are not alone. To help you out we have prepared a very quick intro into Facebook Analytics. In 5 minutes you will learn almost everything you will ever need to know to become an expert (well, somebody who knows about Facebook analytics more than 99% of its users).

Facebook itself brings you Insights, an extraordinary tool that enables you to analyse your Facebook performance, and provides you with various metrics and data. But let’s be honest, if professional marketers are well capable of dealing with large amounts of information, us, ordinary human beings, we get easily confused and lost in all that technical mumbo-jumbo.

Before you get to the point, when formulas, calculations and measurements start making sense, you have to get the basics right. In fact, all the next steps you’ll take in tracking and monitoring your performance will heavily depend on simple notions.

Moreover, there’s no need to be up to the neck in technical terms. Let’s see how we can easily get rid of over-complications and get right to the point!


Facebook Analytics part I: Reach

We assume that you’ve joined Facebook for a reason. If it is visibility that you care about, then Impressions and Reach are the terms you should be aware of.

FB Analytics Impressions on Octoboard Social Dashboard


The number of times your page’s content (post) is displayed

Note: Impressions give you an overview of how many times your post has, at least, popped up on someone’s screen, but they don’t translate into a number of people, who saw it. People may see your post multiple times.

For instance, if Mr X saw your update on his feed, and later spotted the same post, shared by a friend, this will count as two impressions.

Impressions later can be divided into Organic, Paid or Viral Impressions. To see the difference, read our in-depth post on Facebook metrics.

To get information on the number of people, who have seen your content, you have to check your Reach.

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Octoboard Measuring Social Score

Measuring Social Score: the What, the How and the Why

You probably were wondering, what is that Octoboard Social Score that people are sharing around and talking about? You can check your Social Score at the top of Octoboard’s Social Dashboard. Let’s see what it means, how we are measuring your Social Score and, what’s more important, what do the numbers tell you about your Social Media activity?

I suggest that we start with the fun part!

We have divided our Social Score into 11 levels: you start with, well, a Start, then become a Baby Octopus, and can go up to becoming the Master Octopus. When you do, please let us know – these creatures are extremely rare!

How do you move up the levels?

  • The first step is to connect your various Social Media accounts – Facebook, Twitter, Youtube, LinkedIn, Instagram, Google+, Pinterest, and VK. Obviously, the more you connect, the higher the score
  • The second step is to understand how we calculate the Social Score. Just keep reading!
  • The third step is to increase your engagement and performance across your Social Media platforms. We update the data on a daily basis, so you can see the changes in real-time

Octoboard & Social Score

Octoboard is a data visualisation product, a dashboard. It shows Business and Social Media metrics for companies, marketing agencies and individuals. Social Score was added to make it a bit more fun and also give an overall Social performance figure – a score for you to improve.

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Social Media Dashboard for Twitter Released

We have added Twitter to Octoboard. You now can monitor your TwitterFacebook and other social accounts without the need to constantly login and logout of different networks.

In our Free Social Edition we have enabled metrics that make sense to have in a dashboard. Engagement would be the most important one.

There are two big reasons to have Twitter Engagement metric on a live dashboard

To be successful in social media means having large audience of followers who are interested in your content. Engagement metrics tells you if people are interested. If they interact (engage) with your content it is a good thing. If you have Engagement metric in a dashboard you can see if the level of interest drops as it happens. You will have more time to fix a drop in interest if you identify it early and an online dashboard is perfect for that.

There is another reason to have Engagement in a real-time dashboard.

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