How to use SendGrid data in Startup dashboard

How to use SendGrid data in Startup dashboard

Are you familiar with SendGrid? If not, the time has come to start using this amazing email delivering service. It helps companies and brands to grow by managing their email marketing campaigns, and they do it well. If you are already using this platform, you will definitely find it worthy of your time to learn how to use key metrics to monitor SendGrid campaigns.

Today we announce the release of a startup dashboard and templates for SendGrid!

SendGrid data metrics in a dashboard - Octoboard

Email marketing is one of the best solutions and marketing tools to build customer relationships. SendGrid is a great tool to send your emails at the right time, with the right content and to the right people. Those three conditions or principles are essential to any email marketer to follow. How do you make sure you really follow them?

Use your data

Even the smartest emails can not guarantee you a successful email marketing campaign. You should use data to constantly validate your tactics and even change directions if needed.

As a startup, along with Finance and Social media marketing, you should use SendGrid metrics on a dashboard and check them daily – Deliveries, Opens, Blocks, Bounces, Spam Reports and much more. The detailed list with descriptions of all the metrics can be found here. But we at Octoboard go further.

 SendGrid data

Why Octoboard?

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MailChimp metrics

How to improve your MailChimp email marketing campaign – top metrics to use

A marketer’s job is a lot about numbers. Numbers turn into insights which give highly valuable information on the marketing campaign performance. This information is the core of marketing. That is why ignoring it or not using it can result in a very disappointing outcome. Octoboard makes getting and, more importantly, using information, or metrics, easy for any marketer, small business or brand.

Today, we are happy to announce that a dashboard for your MailChimp email marketing campaign is now released!

As we know, email marketing is one of the most effective marketing channels. It can reach thousands of people at once with relatively low costs. Now let’s focus on measuring the performance of your MailChimp email marketing campaign.

Why do you have to monitor metrics?

Analytics gives a great opportunity to track metrics in order to work out which parts of your campaign actually work and which don’t. Monitoring this data is crucial for your marketing campaign because you build your whole marketing strategy on it. However, it can sometimes be rather difficult to make sense of all the data, especially if you have just launched your very first email marketing campaign. Octoboard can help you with visualising and presenting the data. All the needed metrics from MailChimp and other email marketing platforms such as ConstantContact, Campaign Monitor, GetResponse and others in one place and for free!

MailChimp email marketing campaign

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AWeber metrics

Key AWeber metrics’ tips for successful email marketing

Email marketing is one of the most powerful channels of digital marketing that you definitely should not ignore if you want your business or brand to grow. As we at Octoboard are trying to help you make your email marketing campaigns successful we have now released dashboard and metrics’ template for AWeber – one of the best tools to build your email marketing campaigns! How do you use it? Check out our 3  key AWeber metrics’ tips to get insights and improve your campaigns.Email marketing metrics

3 tips to make your email marketing campaign successful

1. Add value

The product you market has to be valuable and useful – it means that you should add value with your product. But a valuable product is not enough. You should also add value to your email campaign itself.  Remember to segment your audience so that you deliver the right information to the right people. Produce great content to create curiosity and interest. Make sure your recipients see value for their business within your email.

2. Know your audience

Here, we are talking again about your emails’ recipients. You should know your audience and personalize your campaign to it. Octoboard gives great possibilities to monitor the most engaging emails for your audience for all the email marketing platforms you use in one dashboard. It also tracks open, reply, bounce rates, performance and reach of your campaigns.

3. Measure your success

Monitoring all the metrics is very important for your campaign’s success. Although digits can sometimes seem boring and complicated, it is actually the key ingredient for a successful email marketing campaign. Working with stats can be challenging, especially to those who just start out with marketing campaigns. Don’t be afraid of the metrics – with Octoboard they are displayed simply, they are all in one dashboard so you don’t have to look for them in different platforms you use, and you don’t need to log into several different platforms. You get all you metrics in 3 clicks and for free!
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How to use data to increase blog traffic - great tips for bloggers

How to use data to increase blog traffic – tips for bloggers

So, you are a blogger. Intending to become THE blogger one day. You’ve read a lot of professional literature on the subject, you are familiar with at least a thousand sites and articles explaining how to be a successful blogger. You’re involved. You’ve got great content. You are well organized. Is that it? No, it’s not if your blog still does not give you what you expected.

There are a lot of opinions on what makes a good blog. But let’s think about what makes it successful.

A successful blog adds value, it is read by loyal audience and it brings income.

It’s that simple. The first point depends on your talent as a writer. The other too are complicated. But using data should help!

One of the most important factors for a successful blogger is data. Analytics is the key point to get you to success. But it’s not so much about getting the data as you already have it if you have a blog, but using it, analysing it and learning from it. It can become a real challenge for many bloggers, so we are here to make smart blogging easy for you!

You’d have to be an IT specialist to pick and use the right kind of information from the tons of it, often given in a not very easy-to-use way.

Well not anymore! Octoboard dashboards will help you get visualised data in user-friendly manner. You don’t have to spend your time making sense of numbers to increase blog traffic.

Where do I get data?

Octoboard has dashboards for different platforms that hold data you have already collected. Just pick the metrics you need and start using them without spending a lot of time trying to make sense of them.Octoboard Moz Rank, RSS Feed and External links dashboard

Here are our dashboards for brand monitoring and smart blogging:

  • WordPress.COM is a website and a blog engine. If you are already using WordPress engine – try our dashboard to have all the metrics you need – engagement, posts and user actions at hand. Octoboard also provides metrics for WordPress.ORG for users who install WordPress on own servers. All you have to do is pick an Octoboard template, connect to WordPress.COM or WordPress.ORG using your standard login and press “Go”!
  • Disqus is a famous blog comment hosting service. Octoboard Disqus dashboard provides beautifully visualised metrics of blog and website comments and author performance – try it now for free!
  • Twitter Search dashboard will give you great opportunities to monitor mentions of your brand and personal profile and get results of keywords and hashtag search results displayed. Try Twitter Search dashboard now and get the metrics you need without effort.
  • Google News dashboard will also be great for your blog’s success. Enter keywords – a phrase, a competitor name or news topic – and start monitoring latest news provided by Google. This is a useful tool to track mentions of your own brand or blog.
  • RSS Feed dashboard displays selected feeds in a widget that keeps you updated. It will definitely be good for you blog! Try it out now!

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How to use ConstantContact data in a dashboard

How to use ConstantContact data in a dashboard

We are very excited to announce that ConstantContact dashboard and metrics’ template is now ready! From today on, you can enjoy all your email marketing data from ConstantContact visualised without effort and for free! After making a thorough research we have made it possible for you to smartly use the data from one of the best email marketing platforms.

If you are not currently using such platforms as ConstantContact, AWeber or, for example, MailChimp, the time has definitely come to start using them! After all, email marketing has a lot of potential and still ranks highly among all digital marketing channels, so you don’t want to miss out opportunities it can give you.

With Octoboard using ConstantContact and other email marketing platforms becomes easy and productive. Why should you use our dashboard to display your email marketing data?

Why use Octoboard for ConstantContact?

  • First of all, Octoboard saves your time! When you have all the data from ConstantContact you need visualised for you so that you don’t have to make reports and combine data yourself, you have more time to improve your email marketing campaign. Don’t forget that time is money!
  • If you are a small business, you don’t need a narrow-focused marketing specialist to analyse all the technical data anymore – we show the metrics in a user-friendly way so that our dashboard makes sense for everyone.
  • Actually, we are here to help you on your road to success. Octoboard gives you the metrics you need so that you can timely spot trends from the big load of information which is sometimes hard to understand – not anymore!

Try our easy-to-use Octoboard template for Constant Contact now!

What metrics to display

Performance over time

Emails Sent, Opened and Clicked are tracked over time for you.

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USING DATA is the Key to Your Blog's Success

USING DATA is the Key to Your Blog’s Success

When you think about that secret ingredient to any blog’s success, what pops up to your mind? Looking at the first page of Google search for “blogging success” you will get tips and tricks on:

  • Choosing blog topics
  • Design and user experience
  • Blog, posts and domain name
  • Social Media presence
  • Hosting platforms

And they are all important areas for sure. But few bloggers it seems are willing to give away one of the real success factors – DATA.

So what data is available for bloggers to learn from, how do we get it and what can we do with it? Before we answer it, remember the following:

Big data is not about the data!

It really is about analytics or how you interpret numbers and get insights – valuable pieces of information that tell you something new, something valuable, something that makes you smarter! It is also about USING THE DATA. Now that can be a big challenge!

Octoboard - Explore your Data

Selecting right information from thousands of pieces and making sure it is easily accessible is very time-consuming task that sometimes requires a degree in computer science (yes, it does!). Fortunately, there is a solution for an average blogger.

We have a way to select useful data and give you access in just 1 minute.

Just remember this as you read this post. If you get to the very end you will have all the important data for your blog and in one place ready to access and learn from.

What data points should you look at? Where do you get them from?

There are a couple of areas that play a key role in your blog’s success:

  • Analytics from the blog itself (audience, behaviour)
  • Web Analytics (SEO)
  • Engagement Signals
  • Outreach
  • Competitor Analysis

Let’s go through each of them.
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octoboard the engagement platform for a smart blogger

Online Engagement Platform for Smart Bloggers

We are bloggers. Anything you consistently write online basically makes you a blogger. We get people to read and react to whatever it is we have to say. We aspire to be the Smart Blogger. So, we set up a blog via WordPress. We use Social Media to create visibility and buzz. We conquer Google Analytics to learn more about our audience. We discover Disqus to help us curate and manage our interactions. We rigorously search through Google and Twitter to see what our competitors are doing and what’s trending. We use Mention to see whether someone is talking about us. And the cycle continues.

You have set everything up and think that now the magic will happen. Everything is automated and you have your precious time for writing great content. Instead, you waste your resources tracking, monitoring, setting up dashboards, measurements and goals. Only to find out that once you feel like you’ve automated all the processes, the same amount of time and energy is being spent keeping track of all the data. Exhausting. Contemporary smart blogging has more to do with data science than writing. So what do you do?

There are two main components of running a successful blog: great content, of course, and timely engagement. Content and engagement should be what you spend most of your time and efforts on. Thus, we’ve challenged ourselves with an ambitious project of creating the utmost Engagement Platform for every smart blogger. Are we magicians? No! Is it completed yet? Yes!

Blogger’s Vicious Cycle

Remember: analytics are very important! But you never set up a blog because you want to monitor stuff. People also do not visit your blog due to numerical reasons. They come for valuable content and engagement. People want to learn something, discuss that in the comments and maybe send it to a friend for a quick read. That’s what blogging is all about.

But how do you create great content without data on your posts, audience and overall performance? You need raw data that will be available at all times and in real-time. Vicious cycle, you’d think: I can’t waste time monitoring and analysing data or my content writing will be put to sacrifice, but at the same time, I cannot write relevant content without the data. Not really! Once you have all the analytics within one place, it’ll save you that precious time to do the important things. And with that Octoboard will help!

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Dashboards for Bloggers Octoboard - WordPress, Disqus, Twitter Search, Google News, RSS

Dashboards for Bloggers Released

Dear bloggers, it’s time that we made your job easier with the release of our Dashboards for Bloggers. This time we are integrating with WordPress, Disqus, Twitter Search, Google News and RSS feed to bring you all the analytics for fruitful blogging!

WordPress is the leading blogging platform across the web. And we are thrilled to announce that now you can measure your WP blog’s Performance with Octoboard. We support both those who host their blogs on WordPress.com and those who have their own server with WordPress.org.

Contemporary blogging is not for simply posting and sharing experiences anymore. There’s a whole science behind it. Science requires numbers. Having all the numbers within one dashboard makes your blogging consistent, strategic and results-oriented. An aspiring or an experienced blogger, you certainly need analytics to see whether what you’re doing is the way to go. However, the range of data is quite extensive, so what you really need is to have all the numbers accessible from within one place. So, our dashboards for bloggers is your answer!

Why use Octoboard for Successful Blogging?

  • We value your time! Being a blogger requires constant writing, managing and staying-on-top-of-things skills. Our dashboard will help you track your blog’s performance and monitor relevant industry news/updates from one place.
  • We provide you with real-time data and measurement of your efficiency. Being timely is the key factor of your blogging success. Answer your comments on time, spot a buzzing topic before it turns into a trivia, and check where your competitors are going before they get there. The dashboard is your “right hand”!
  • It’s easy to get lost among all those metrics and measurements of your success. There’s no need to reinvent the wheel! Just take one of our templates, we have included all key metrics there. But if you feel like adding or changing anything – you can do that with minimal effort.

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LinkedIn Analytics with Octoboard

Introducing LinkedIn Analytics in 7 Minutes

As Ann Handley has put it:  “LinkedIn is where you can meet up to get work done”. In fact, 50% of B2B sales decision-making happens thanks to LinkedIn. If you want to get some work done over LinkedIn, you have to start setting up successful LinkedIn strategies. How do you get there? You have to check what works precisely for you. That’s when Analytics enter the game. Most people fail to get to the basics of LinkedIn Analytics, even though they are all right there in front of you. This quick post walks you through the essentials without getting too technical. Dive in!

 

LinkedIn Analytics Part I: Visibility

Think numbers: every month, 106 million unique users visit LinkedIn. These are your potential connections, followers, business partners.

Connections

LinkedIn Analytics Followers by region metric Octoboard

The count of your LinkedIn profile and company connections

This is your basic LinkedIn contact, probably someone you know personally or connected with previously on some other level. These are people who already want to engage with you at a higher level, rather than passively check your company updates. Value and appreciate their existence!

You should try to expand the number of LinkedIn connections. Leveraging human network will lead to a sort of ripple effect. Deepak Shukla shares his insights/tips on how you can develop your LinkedIn account. Give it a read once you master the basics! Read more

Twitter Analytics with Octoboard

Master Twitter Analytics in 3 Easy Steps

People tend to either oversimplify or overcomplicate Twitter Analytics. If you are an experienced marketer, advanced calculations and in-depth statistics will mean the world to you. However, you need to get started with something to reach a certain level of expertise. So we will cover the basics for you and help you master Twitter Analytics in 3 easy steps! Once you know what Twitter analytics basics are, you’ll be able to excel in the rest of technical stuff.

Twitter Analytics provides various points of view on your data: you can see who your audience is; check your tweets’ performance; see what works best for you or your business. But where do you get started? How do you know which data you need? We have an article that defines each Twitter metrics in terms of questions you need to be answered. You should know that you are tracking the right metrics. Coming to the right conclusions, based on data, won’t be a difficult job, then. That’s your next step! But let’s see what we have for now.

 

Twitter Analytics Step I: Data behind your Tweets

User actions are what you want to be looking at when you start thinking Twitter strategy. When it comes to user actions, four things are key here: Likes, Replies, Retweets, and Favorites.

Twitter Analytics Performance at Octoboard

Likes

The number of times people “Liked” your content (tweets)

Likes usually mean that your content resonates with your audience. It’s what people call a “virtual high five”. So “likes” indicate that either your tweet has a compelling design, a catchy text or you have dear friends among your followers.

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