Today we are adding support for Facebook to our Free Social Media Dashboard. There is a lot of metrics and KPIs in Facebook analytics. It can be difficult to understand or organise them to get value. KPIs on their own are just numbers in a graph and we should try and turn them into insights (useful information that tells you something valuable).
Metrics on their own are just numbers in graphs. We should turn metrics into insights. But let’s organise our data first.
We have put a lot of effort into making sure information is understood easily. Instead of teaching you how to create widgets or graphs, or writing complicated manuals, we invested into user-friendly interface. Adding new data to your dashboard takes just 2 steps:
Organised data in a dashboard is not the end goal.
You should add two more steps to make your dashboard really useful. Here they are:
We have organised and grouped widgets together. In our Free Social Edition we have limited their number to avoid confusion, yet we selected metrics that are practical – easy to use and helpful to follow every day.
To help you get from graphs and numbers to insights (useful information that tells you something valuable), we have put together a short guide or questions you should ask Facebook daily.
Read our short guide about how to use Facebook metrics
Below are some of the questions and metrics groups that we have put together:
Check out our Facebook metrics guide and keep these practical questions in mind when you are looking at data. A graph, chart or map that does not help you in a practical way or does not answer an important question is probably not worth displaying in a dashboard.
We have added Pinterest to our Free Social Media dashboard. It is now very easy to combine Pinterest performance metrics with other social networks performance. Just pick a graph that you want to display and proceed to real-time view of your Pinterest activity. You will have all your social performance monitored in one place without the […]